Local Business Lead Pipeline: Maps + Domain + Email Intel
Under maintenancePricing
Pay per event
Local Business Lead Pipeline: Maps + Domain + Email Intel
Under maintenanceCity and category in, ranked lead list out. Chains Google Maps, website enrichment, and DNS MX check to return one row per qualified lead with name, address, phone, rating, sentiment, verified website, and likely contact emails. For agencies and SMB outbound teams. Pay per qualified lead.
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Pay per event
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5 days ago
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Local Business Lead Pipeline
Turn a city plus business category into a ranked lead list. The pipeline chains a Google Maps search with website verification and DNS-level enrichment, then scores each business as basic or enriched so your outbound team only pays for what is usable.
What you get per row
| Field | Description |
|---|---|
name, category, address, phone | Core business identity from Google Maps |
rating, reviewCount | Aggregate review signals |
recentNegativeReviewCount | Out of the last 5 reviews, how many are 3 stars or below (when sentiment scraping is on) |
website | Place website from Maps |
websiteReachable | True when an HTTP HEAD to the site returns < 500 |
domain | Root domain of the website |
mxFound | True when the domain has a valid MX record (real mailbox infrastructure) |
likelyContactEmails | Inferred info@, contact@, hello@, and any emails the Maps stage already extracted |
latitude, longitude, placeId, mapsUrl | Geo and Maps identifiers for re-runs and CRM joins |
qualityTier | enriched or basic based on your input rules |
How qualification works
A row is enriched when ALL of the following hold:
- Rating is at or above
minRating(default4.0) - Review count is at or above
minReviews(default10) - Has a phone
- If
requireWebsiteis on (default): website is reachable AND domain has an MX record
Everything else that came back from Maps is returned as basic.
Pricing
enriched_lead$0.08 each. First 5 per run are free.basic_lead$0.03 each.
Apify auto-applies 20% margin. You see net.
What you actually pay per lead
This actor chains the Google Maps Intelligence actor under the hood. Your run will show two line items on the Apify billing breakdown: one for the Maps stage and one for this pipeline.
| Quality tier | Maps stage | This pipeline | Total per lead |
|---|---|---|---|
| Basic | $0.02 | $0.03 | $0.05 |
| Enriched | $0.02 | $0.08 | $0.10 |
For comparison, intent-scored B2B leads run $1 to $5 per record on Apollo, Clay, and ZoomInfo. You are paying 10x to 50x less for a lead that already includes a verified MX and a phone.
Two ways to scope a run
Easy mode: pass cities and categories. The pipeline cross-joins them into one Maps query per pair.
The above runs 4 queries: dentists in Austin TX, medspas in Austin TX, dentists in Denver CO, medspas in Denver CO.
Power mode: pass raw searchQueries. Useful when you already have hand-tuned queries.
You can use both modes in the same run.
Common use cases
- Agencies building local lead lists for client outreach
- B2B SaaS sellers prospecting SMBs by vertical
- Real estate scouts identifying business owners in a footprint
- Door-to-door route planning by category and rating
Tips
- Start with
maxPlacesTotal: 50to validate output and quality before scaling. - Turn
requireWebsiteoff when prospecting trades that often skip a web presence (mobile repair, in-home services). They will land as basic leads and cost less. minReviews: 10filters out fake or newly opened listings. Lower it only when you want fresh openings.
Built on
- Google Maps Intelligence (sister actor) for search and place data
- DNS-level MX verification (no third-party API)
- Email pattern inference from canonical domain
PAY_PER_EVENT on the Apify BRONZE plan.
