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VOOZH | about |
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VOOZH | about |
Refresh, reconnect, and reengage. Marketers lose up to 30% of their email database annually to normal attrition. Reduce lost opportunities by updating unresponsive email addresses.
Customer contact data can become quickly outdated and obsolete almost overnight, and losing touch translates directly to lost opportunities for meaningful engagement. AtData’s Alternate Email simplifies the art of digital connection, making it easier for businesses to stay in sync with their customers.
Retain current customers and reconnect with those you lost
Transform bouncing and inactive email addresses into engaged customers
Maximize email campaign deliverability and avoid ISP blocklisting
Reduce wasted marketing efforts by improving digital reach
Whether you’re looking to rejuvenate your customer database with updated contacts, resolve multiple email addresses to the same household, or rekindle relationships with customers who’ve slipped away, Alternate Email is your solution to enhanced reach, accuracy, and engagement.
Revive your customer database with our patented technology to transform outdated email addresses into vibrant channels of communication.
With the ability to return multiple email addresses per customer, our service broadens your reach and deepens engagement opportunities.
Accessible via API for effortless integration with your existing marketing tools, Alternate Email is designed for convenience and efficiency.
We match your email address list against our proprietary, opted-in email-based identity graph with billions of multisourced email identity linkages to provide the most accurate and updated email addresses.
Our system analyzes the raw matches to confirm linkage and remove any email addresses that have been identified as fictitious, risky, or not SafeToSend.
We then provide back the most current, preferred email address or multiple email addresses at the individual or household level tied to your original data points to improve omnichannel reach, identity resolution, and overall data integrity.
Keeping a current database of customer email addresses is a fundamental element of effective marketing and customer relationship management. Email addresses serve as the digital gateways to your customers’ inboxes, acting as direct channels for communication, marketing initiatives, and support services. Guaranteeing the accuracy and timeliness of these addresses is essential for numerous reasons:
One of the most direct benefits of maintaining an updated email list is the marked improvement in deliverability. Ensuring emails are sent to valid and active addresses significantly reduces the risk of bounces. This saves resources and helps maintain a healthy sender reputation with ISPs, ensuring that your emails continue to reach your audience’s inboxes.
With accurate email addresses, your communications are more likely to reach their intended recipients, boosting the chances of engagement. From promotional offers to newsletters, updated contact information ensures your messages aren’t missing their mark. This ongoing engagement is essential for nurturing customer relationships and fostering loyalty.
Reaching the right people at the right time with the right message is central to driving conversions. Updated email information allows you to tailor your messaging based on customer preferences and behaviors, leading to more effective and personalized marketing campaigns. This relevance can significantly increase the likelihood of conversions, directly impacting your bottom line.
Data-driven decision-making is at the heart of successful business strategies. By maintaining current customer email information, and linking multiple emails to the same individual or household, you ensure the accuracy of your campaign analytics. Reliable data for attribution and conversions allow for more precise adjustments to your marketing strategies, optimizing your campaigns for better performance.
Utilizing outdated email addresses is akin to throwing money away. Sending to bad emails, using them for lookalike modeling or programmatic targeting, all incur a cost, regardless of whether you actual reach your audience. By keeping your email lists clean, you optimize your marketing budget, redirecting funds to more effective areas.
With data protection regulations such as GDPR, managing customer information responsibly is more important than ever. Maintaining up-to-date email addresses helps ensure that you respect your customers’ preferences and follow requirements regarding data accuracy and privacy.
Outdated email addresses can lead to several adverse outcomes impacting your direct marketing efforts and broader business goals. Here are just a few ways your business can be affected:
When you frequently send emails to non-existent or outdated addresses, you’re essentially dispatching them into the void. This wastes resources and triggers email service providers to mark your sending as spam. A tarnished sender reputation makes it increasingly difficult for your emails — even those sent to valid addresses — to reach inboxes, relegating them to spam folders instead.
Every email address targeted is an opportunity to connect with your audience, promote your products or services, and, ultimately, drive sales. When messages fail to reach their destination, you lose this potential revenue. The accumulated effect of these missed opportunities can substantially affect your bottom line.
Key performance indicators (KPIs) rely on accurate data. When many of the email addresses in your database are obsolete, these metrics become skewed, providing a misleading picture of your campaign’s success. This muddying of data can lead to misinformed strategies and decisions, potentially diverting resources away from more fruitful initiatives.
Customers expect personalization and relevancy in their interactions with businesses. When they receive no communication or miss out on important updates and offers due to an outdated email in your database, their satisfaction and perception of your brand could wane. This detachment can lead to decreased loyalty and, in time, attrition.
Businesses should update customer email addresses regularly. Email lists decay at around 30% per year, which is significant for getting optimal LTV from your customers. For more dynamic industries or those with frequent customer interaction, updates are necessary on a frequent basis.
To verify the accuracy of new email addresses, businesses can implement double opt-in processes, use email validation services, and send initial confirmation emails that require an action, such as clicking a link.
Automatic email validation can instantly check the validity of email addresses at the point of capture, reducing typographical errors, eliminating fake emails, and ensuring that only accurate, deliverable email addresses are collected and stored.
Businesses can encourage customers to update their email addresses by offering incentives, making the update process as easy as possible, sending periodic reminders, and communicating the benefits of staying connected via email.
Yes, outdated email addresses can significantly impact email marketing campaigns by increasing bounce rates, reducing open and engagement rates, wasting resources, and potentially damaging the sender’s reputation, which affects overall deliverability.
Transparency builds trust between the business and its customers. Clarifying the value of having updated information on file — whether that be for regular offers, loyalty communications, or ongoing updates — encourages more customers to update their information willingly.
Having up-to-date email addresses, and multiple email addresses linked to the same individual or household, enables businesses to accurately segment their audience based on activity levels, preferences, or demographics. This leads to more targeted and effective marketing campaigns that align with the interests and behaviors of different customer segments.
