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⇱ Join the AWS Marketplace Channel

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AWS Marketplace Channel

Join the AWS Marketplace Channel

Expand your channel business by co-selling in AWS Marketplace

About AWS Marketplace Channel

The AWS Marketplace Channel simplifies how AWS Partners work together to sell software. Both Independent Software Vendors (ISVs) and Channel Partners can utilize the AWS Marketplace Channel to expand reach, accelerate deal closure, optimize costs, and extend value to AWS customers.

Channel Partners can list professional services and resell software to take advantage of AWS Marketplace benefits. These benefits include simplified procurement, customized pricing, payment schedules, and terms, and offering end-to-end business solutions to end customers.

AWS Marketplace Channel Partners (4:34)

How to co-sell with Channel Partner Private Offers

ISVs authorize Channel Partners to resell software and professional services through the AWS Marketplace Management Portal (AMMP) and expand their reach to more customers through . Channel Partners create a private offer with customized pricing, duration, end-user license terms, and additional services for their customer. With CPPO, Channel Partners own and maintain the financial and contractual relationship with their customers in AWS Marketplace. CPPO simplifies the billing process by invoicing the the customer and then disbursing payment to the Channel Partner and ISV.

CPPO enables a customer to use a trusted Channel Partner that provides localized support and expertise, with a fast and friction-free customer purchase experience they are used to in AWS Marketplace.

Steps

Step 1

ISV authorizes Channel Partner for Private Offer through AMMP

Step 2

Channel Partner creates and prices the Private Offer for buyer

Step 3

Customer buyer accepts and clicks to subscribe

Step 4

AWS invoices buyer and collects payment

Step 5

AWS disburses payment to Channel Partner and ISV

The Partner Opportunity for AWS Marketplace SIs, GSIs, and Resellers

Forrester Consulting found that channel partners who build and scale an AWS Marketplace practice can realize 234% ROI, 50% faster deal closure, 4-5X richer deal sizes, and more benefits compared to traditional channels based on 14 partner interviews and data aggregation.

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“Clients have looked to CDW as their trusted advisor for their software and SaaS purchases. CDW is pleased extend our support as customers increasingly leverage the AWS Marketplace to steam line their application testing, procurement and deployment. CDW was proud to be an AWS Marketplace launch partner and have earned the AWS Marketplace Skilled Consulting Partner designation.”

Calvin Vass

Sr. Manager, Public Cloud Marketplaces
“AWS Marketplace has been an important enabler for our customer’s procurement of third-party software and services running in AWS. The consumption-based cost models, simplicity, and speed of deployment are changing the way organizations evaluate and deploy solutions in AWS. As ePlus continues to focus on helping our customers modernize their procurement processes, AWS Marketplace is expected to be a key component of delivering these outcomes.”

Justin Mescher

VP of Cloud and Data Center Solutions
“AWS Marketplace is a very powerful and easy-to-use platform allowing SCC France’s clients to modernize their software procurement processes. The large catalog of ISVs and solutions, and the range of subscription options, helps us to consolidate purchasing operations for our customers and optimize their spent. As a CPPO partner, we’re constantly increasing AWS Marketplace usage, and providing feedback so the platform can continue to help our customers in their transformation journey”

Maxime Bire

Cloud Business Unit Manager
"AWS Marketplace provides the simplification and streamlined procurement, licensing and invoicing our customers are looking for. We’re utilizing CPPO for our client’s procurement transformation, ease of use, consolidated billing, and visibility of Presidio’s professional services listings in the AWS Marketplace catalog."

Chris Cagnazzi

SVP & GM Cloud and Managed Services

Accelerate AWS Marketplace Channel Onboarding

Visit the AWS Marketplace Training Academy to accelerate your onboarding to AWS Marketplace. With role-specific content for alliances, marketing, sales, and operations roles, your team can learn the AWS Marketplace programs, features, and best practices to scale your business more quickly. Use your APN Partner Central login to access on-demand channel program training.

Introduction to the AWS Marketplace Channel

An overview of AWS Marketplace Channel including Channel Partner Private Offers (CPPO) and professional services. 

Role-specific AWS Marketplace Channel Courses

Role-specific courses for sales, operations, marketing, and alliances to learn about the best practices for engaging in the AWS Marketplace Channel. 

Get started with AWS Marketplace resources

The AWS Marketplace resources help accelerate onboarding, training, and adoption of AWS Marketplace channel features and best practices.

Stay up to date with AWS Marketplace Channel news

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