Is Pharma Ready for AI at Scale? What the Data Says About the Future

Where does pharma really stand on AI adoption? Our expert panel had a practical discussion designed to help you benchmark your organisation, avoid common pitfalls, and identify the right AI strategies.

Discover pharma's AI maturity level and see if in-house vs. vendor-led AI strategies are winners
Learn how pharma scales AI successfully and what areas are getting AI first
Find out the main challenges in adopting AI and where AI delivers real value already

Are you curious about:

What factors influence AI maturity across pharma organisations?
Where is AI most widely used to enhance digital experiences?
Where does your organisation stand on AI maturity?

Get answer to all questions and more

Get new insights from the recently launched The State of AI in Pharma market research. After gathering insights from over 200 pharma leaders, we discuss how the industry is progressing across maturity levels, investment patterns, and measurable outcomes.

Webinar agenda

Welcome and introduction of the host and guests
5 minutes
AI maturity in pharma: in-house vs. external?
10 minutes
Top AI investment areas according to market research
10 minutes
Pharma's AI capabilities: where most value is delivered
15 minutes
Challenges in implementing AI & measuring ROI according to top pharma organizations
10 minutes
Q&A Session
10 minutes

Meet the speakers

Learn from the extensive knowledge of our pharma industry experts with deep expertise in building and optimizing HCP portals for pharma brands.

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Manuel Mitola

Founder & Managing Director @ctcHealth

Manuel Mitola is the founder of ctcHealth Consulting, where he helps pharma companies and AI providers connect to drive innovation. With nearly a decade of experience at Eli Lilly and Menarini, he has led digital transformation, product launches in oncology and neuroscience, and the adoption of AI and new technologies across pharma.

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James Turnbull

Founder @Camino Communications

James is the founder of Camino, the first omnichannel-native medcomms agency known for its omnichannel and AI-driven approach. With over 15 years in leadership, he’s helped healthcare brands excel across medical and marketing domains, leading expert teams in creative, UX, and tech to deliver standout results.

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Alex Jijie

CEO @Digitalya

CEO at Digitalya, a software development company founded in 2014, focused on building web applications and platforms for startups and enterprises in the pharma, healthcare, and life-sciences industry, including the top five pharmaceutical companies.

URL: https://digitalya.co/resources/pharma-ai-data/