Adjectival formation from ur (adverb) +‎ -ig. Suggested as the etymology of the toponym Uri (which in folk etymology is derived from Ur (“aurochs”)). Suggested by Wood^[1] as cognate with Latin auster (“south wind”), Old High German ustar (“greedy, voracious”) (PIE root *h₂ews-).

Compare North Germanic úr (“precipitation”), which features a percistant bysense of windy or stormy precipitation, plus various related words akin to shivering.

urig

1. wild, tempestuous, raging (of the weather)
2. uncouth, irascible (of people)

• “ur”, in Schweizerisches Idiotikon. Wörterbuch der schweizerdeutschen Sprache^[1] (in German), volume 1, 1885, column 419

• orig

• IPA^(key): /ʔuˈɾiɡ/ [ʔuˈɾiɡ]
• Hyphenation: u‧rig

uríg (Basahan spelling ᜂᜍᜒᜄ᜔)

1. pig; hog; swine

ur- +‎ -ig

• IPA^(key): /ˈuːʁɪç/ (standard)
• IPA^(key): /ˈuːʁɪk/ (common form in southern Germany, Austria, and Switzerland)

• Audio (Germany (Berlin)):

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• Audio (Germany (Berlin)):

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• Hyphenation: urig

urig (strong nominative masculine singular uriger, comparative uriger, superlative am urigsten)

1. rustic, authentic; original

   Synonyms: unverfälscht, urwüchsig, zünftig

   Lass uns in die Kneipe am Eck gehen, die ist urig und ohne Schickimicki.

   Let's go to the pub at the corner: it's original, not kitsch.

   • 1976, Heinrich Dathe, Wegweiser durch den Tierpark, page 14:

     Auch unsere Herde züchtet regelmäßig, so daß der Tierpark Berlin längst in die Reihe der Zuchtstätten dieses urigen Rindes gerückt ist.

     Our herd, too, breeds regularly, so that Berlin Zoo has long become one of the breedings tations of this aboriginal bovid.

   • 2012, Die Zeit, 10.07.2012, Nr. 28:

     Klar, in dieser Atmosphäre fühlte sich der urige Bayer richtig wohl.

     Evidently the authentic Bavarian thrives in this atmosphere.

• “urig” in Duden online
• “urig” in Uni Leipzig: Wortschatz-Lexikon
• “urig” in Digitales Wörterbuch der deutschen Sprache
• “urig” in Deutsches Wörterbuch von Jacob und Wilhelm Grimm, 16 vols., Leipzig 1854–1961.