AI Text Generators: Pros and Cons of 10 GPT Tools

Generative artificial intelligence (AI) recently celebrated its first anniversary, at least as far as the public is concerned. Towards the end of 2022, the world was rocked by Open AI’s unveiling of what’s commonly known as ChatGPT. This announcement ushered in a whole new era of AI text generators, many of which are growing successfully a year later.

According to Grandview Research, “the global AI text generator market size was valued at $335.1 million in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 17.3 percent from 2022 to 2030.” 

AI text generators work as a perfect writing partner — employing algorithms using existing content to quickly write complete text aided by a brief, human-generated prompt.

Technological developments are growing in the space, and today, AI text generators are often used in media, education, ecommerce, and a wide variety of other industries. By taking advantage of natural language generation and machine learning technologies, AI text generators can “learn” from existing material and previously generated prompts to deliver on-target, engaging content.

For marketing professionals, entrepreneurs, graphic designers, and writers, this can save a significant amount of time and effort. Delegating things like standard correspondence, product descriptions, and idea generation to an AI text generator frees professionals to focus their time and effort on research, fact-checking, and the creative process.

This review takes a closer look at some of the most popular AI text generators available today.

👁 someone editing pages of content on a laptop

AI text generators to try right now

We’ve researched the most popular AI text generators to identify the best options for professionals using WordPress to create and manage websites. 

Here are ten AI text generators available today:

👁 Jetpack AI Assistant homepage

1. Jetpack AI Assistant

Jetpack AI Assistant is designed to operate right inside the WordPress Editor. An intuitive user interface operates as if you had a knowledgeable assistant at your side. As you’re creating content, simply ask this AI text generator to write what you need, from a creative four-word headline to a 500-word educational blog post.

While building pages or creating new posts, simply make your inquiry to the AI Assistant and create text exactly where you are in the workflow without switching tabs or copy and pasting between programs. It’s the best option for anyone running a site on WordPress.

Key features of Jetpack AI Assistant:

• Creates high-quality, unique content
• Generates user-directed text, lists, and tables
• Can use specific tone or brand voice
• Integrates seamlessly into the WordPress Editor

Pros of Jetpack AI Assistant:

• Since the AI Assistant is integrated directly into WordPress, you can use it seamlessly without leaving your daily workflow.
• It’s easy to generate professional, customized text by asking a question or crafting a prompt.
• The AI Assistant can rewrite existing content for different audiences, adjusting its tone from academic to casual or from familiar to professional.
• It’s built and maintained by Automattic, the team behind WordPress.com, for seamless and complete integration.
• Besides generating text, the tool can collect data to craft custom lists or tables. 

Cons of Jetpack AI Assistant:

• While the AI text generator offers excellent value and a 14-day money-back guarantee, an ongoing free plan is not available once you’ve exhausted a test quota of 20 requests.
• Like most AI text generators, the AI Assistant creates content based on training data provided, which can limit results or generate errors.

Ease of use:

Since Jetpack AI Assistant was custom-made for WordPress, it’s the easiest tool for generating text within WordPress pages or blog posts. As you’re creating your content, there’s no need to go to an outside browser or tool, generate text, and copy and paste it back into WordPress. 

Pricing:

Jetpack AI Assistant is available for $8.33 per month, billed annually, and offers a money-back guarantee.

👁 ChatGPT homepage

2. ChatGPT

Perhaps known as the instigator of many AI text generators, ChatGPT was announced in 2022. It’s now frequently used as a base for many similar tools. Version 3.5 is available for free and includes a growing list of capabilities. It can be used for many text generation needs including marketing content, advertisements, correspondence, and more.

Key features of ChatGPT:

• Generates text based on user prompts
• Refines results as queries are narrowed during a natural language conversation
• Provides a history of inquiries
• Includes recently published information in the current version

Pros of ChatGPT:

• ChatGPT 3.5 is still free to anyone who wants to sign up for an account.
• The tool is in constant development, allowing you to try out cutting-edge capabilities in early stages.
• It can imitate particular tones and styles as well as interact with you in a natural conversation, which helps you refine your content.

Cons of ChatGPT:

• ChatGPT is only as good as the data and information it’s accessing, which can lead to errors or misinformation.
• Like all AI text generators, ChatGPT lacks empathy and will not include many nuances found in writing created by humans.
• Since ChatGPT is created through widespread data collection that’s fairly unregulated, there are some concerns about security and privacy.

Ease of use:

ChatGPT is relatively easy to use. The main challenge is understanding how to formulate effective prompts, queries, and ongoing conversations to give the tool enough information to generate effective output for your needs. Since it sits outside of tools such as WordPress, it does require toggling between applications, which can be cumbersome.

Pricing:

ChatGPT 3.5 is currently free. ChatGPT 4.0 is $20 per month through ChatGPT Plus but free through Bing Chat.

👁 Jasper AI homepage

3. Jasper

As one of the most popular AI text generators, Jasper is used by many marketing professionals who want to create text for a wide variety of purposes. It can generate text for blog posts, social media posts, email correspondence, and many other needs.

Key features of Jasper:

• Creates AI-generated text following user prompts
• Saves copies of revisions
• Detects some plagiarism
• Permits document sharing
• Integrates with popular tools such as Chrome and Grammarly

Pros of Jasper:

• Besides common prompt requests, Jasper lets you ask the AI text generator to “explain it to me like a fifth grader” to simplify difficult information.
• The output produced sounds more natural and human than some competitors.
• Jasper can generate images in addition to text.

Cons of Jasper:

• Jasper sometimes fails to produce complete or accurate text if a query is very specific.
• The tool is not as strong at imitating a unique brand voice.
• It generates output based on training data alone and does not have the ability to fact-check produced text.

Ease of use:

Jasper is fairly simple to use. It can digest an organization’s existing content to “learn” a particular style and voice, which can then be mimicked in future text output. In addition, Jasper uses training data from other AI tools as well as search results for a broad range of inputs.

Pricing:

Jasper has three pricing tiers. The individual level is $39 per month and the team level is $99 per month. An enterprise level contract is also available on a case-by-case basis. It does offer a free trial period.

👁 Surfer SEO homepage

4. Surfer

Surfer has an AI text generator that combines content strategy, text generation, and search optimization into one process. Its mission is to support customers in providing the most relevant content to their readers. Using its smart algorithms, Surfer helps create SEO-optimized articles based on data-driven guidelines.

Key features of Surfer:

• Marries text creation with strategy and ideas
• Provides SEO assistance
• Supports dozens of languages
• Offers a keyword generator
• Generates outlines

Pros of Surfer:

• Surfer goes beyond producing only AI-generated text by offering integrated SEO support such as keyword optimization and competitive analysis.
• The tool can be used in multiple languages, making it ideal for global businesses.
• It can create content strategy, campaign ideas, and outlines.
• Surfer has an easy-to-use interface.
• The tool allows you to evaluate current content for SEO effectiveness.

Cons of Surfer:

• Surfer is on the more expensive side as far as pricing, and the beginning package has limited credits.
• It can be intimidating for beginning users.
• The keyword clusters can be limiting.
• Large SEO analysis can be slow.

Ease of use:

Surfer has a clean interface but the complexity of the tool itself can make it somewhat challenging for beginners. Although it can generate text, its strength is in its SEO capabilities, which often go hand-in-hand with content creation.

Pricing:

The essential level costs $69 per month, the advanced level is $149 per month, and the max level is $249 per month. Large agencies or enterprises who want to scale can request a custom pricing package.

👁 Article Forge homepage

5. Article Forge

Article Forge uses advanced AI and deep learning models to generate more accurate, factually correct text. Its strength is in creating longer-form, optimized content through an easy-to-use interface.

Key features of Article Forge:

• Creates long-form text — upwards of 1,500 words — quickly
• Incorporates images, videos, and custom links with little effort
• Has research-augmented AI to provide some fact-checking
• May be programmed to schedule new content in WordPress

Pros of Article Forge:

• Article Forge can automatically include videos and images for related AI-generated text.
• If you’re a WordPress user, you can schedule new content to be posted at set intervals.
• It has a free trial period.
• Article Forge does not have a limit on the number of articles allowed.

Cons of Article Forge:

• The research-augmented AI feature does not eliminate human fact checking.
• Niche or poorly worded prompts and queries can generate nonsensical, repetitive, and weak results.
• Article Forge does not do as well on shorter requests such as social media posts, advertisements, or titles compared with others.

Ease of use:

Article Forge is simple to use, creating long-form content in about a minute. Even beginners will find it easy to get started as the interface is clean and intuitive.

Pricing:

After a free 5-day trial, single users can pay $57 per month or save 51 percent by paying annually, dropping the price to $27 per month. Companies need to contact Article Forge for custom package pricing.

👁 Copysmith homepage

6. Copysmith

Best known for generating quality product descriptions quickly and easily, Copysmith is an AI text generator that’s easy to use. It now offers optimized content for other channels as well, including blog posts and other marketing materials.

Key features of Copysmith:

• Offers multiple integrations with popular tools and apps
• Has a built-in plagiarism checker
• Provides generous word allowance, even in the starter package
• Rewrites existing content easily

Pros of Copysmith:

• Copysmith is very fast at generating new content.
• The tool provides a wide variety of solid integration options.
• It offers many templates out of the box, making the start-up and training process easier.
• Copysmith has a clean, intuitive interface.

Cons of Copysmith:

• Copysmith does have a cap on its plagiarism checker.
• Editing and fact-checking of the final product is often required.

Ease of use:

Copysmith has a clean, easy-to-use interface. Because it offers so many templates, it’s very simple for you to select the type of content, keywords, tone, and other factors to generate the text you want.

Pricing:

Copysmith is available to try for free. The starter package is $19 per month and the professional package is $49 per month for up to five users. Enterprise users should contact the company for a custom quote.

👁 Copy AI homepage

7. Copy AI

Copy AI uses generative AI to brainstorm ideas, produce content, and reduce the time it takes to complete daily written tasks for a wide range of professionals. With many common templates, this tool is designed to be an easy-to-use text generator.

Key features of Copy AI:

• Offers templates for common content needs to make text generation easy
• Allows users to select style and tone
• Uses natural language to narrow scope of content
• Rephrases existing text quickly and easily

Pros of Copy AI:

• Copy AI is fast and easy to use.
• The tool has templates for the most common types of content, guiding new users along the way.
• It creates text targeted toward specific demographics and for user-defined goals.
• Copy AI has a clean, simple interface.

Cons of Copy AI:

• Copy AI requires editing and fact-checking.
• It lacks the polish of a human writer.
• The tool doesn’t produce the strongest long-form content.

Ease of use:

With a simple, easy-to-use interface, Copy AI offers many templates to make text generation fast and painless. Select tone, project goals, type of content, and more to create the content that will meet your specific needs.

Pricing:

Copy AI has a free version for one individual. Paid packages are the pro for $36 per month, the team for $186 per month, the growth for $1,000 per month, and the scale for $3,000 per month. All packages are paid annually.

👁 Frase homepage

8. Frase

Besides being an effective AI text generator, Frase also functions as an SEO tool for marketing professionals. The product can provide assistance in all stages of content generation from research all the way through to keyword performance and analytics.

Key features of Frase:

• Provides assistance during the early research stage
• Creates useful outlines and briefs to direct content creation
• Can generate long-form content
• Optimizes keywords and provides analytics

Pros of Frase:

• Frase is simple and easy-to-use, even for beginners.
• It can look at the top ranking Google search results in your industry and create content briefs to help you generate text.
• The tool can analyze a website, identifying which pages are ranking well and which ones require some work.
• Frase frequently releases updates that benefit its customer base.

Cons of Frase:

• The cost of Frase is higher than the competition, with no free option.
• Originally designed to help companies improve SEO, the AI text generator is not as refined as others.
• Users must incur the expense of both the SEO and text generator; you cannot purchase one without the other.

Ease of use:

Frase offers a simple, clean user interface. Its SEO capabilities are well-developed and are the primary strength of this product, as AI text generation capabilities were recently added.

Pricing:

The solo creator package is $14.99 per month, the basic level is $49.99 per month, and the team level is $114.99 per month. Frase offers a five-day trial for $1.00.

👁 LongShot homepaage

9. LongShot

Billed as the AI text generator that fact checks content and offers access to recent information and data, LongShot is designed to take AI text generation to the next level.

Key features of LongShot:

• Was built on GPT technology in combination with proprietary fact-checking tools
• Integrates with leading platforms
• Includes some data and information that’s just hours old
• Offers customization options
• Includes keyword research, a grammar checker, and SEO features

Pros of LongShot:

• LongShot is easy to use with a clean interface.
• You can feed the tool with custom links for rewriting tasks.
• It can perform more fact checking and detect false claims better than the competition.

Cons of LongShot:

• LongShot often struggles with producing content that has a consistent brand voice.
• Sometimes, the resulting text is low quality.

Ease of use:

LongShot has an easy-to-use interface with simple shortcuts for navigation across functionality. Templates are available to make text generation even easier. However, using automation and custom integration features have a steeper learning curve.

Pricing:

A five-day trial is available for $1. The Pro plan costs $29 a month, the Team plan costs $59 a month, and the Agency plan costs $399 a month. Paying annually results in significant discounts.

👁 Simplified homepage

10. Simplified

Simplified can rapidly generate more than 90 types of content including blog posts, articles, web content, videos, social media, and more. It offers a variety of templates as well as style and tone choices, so you can easily tailor your content to your unique business needs.

Key features of Simplified:

• Offers dozens of popular templates to streamline your workflow
• Allows for creation of images and visual content
• Produces both long- and short-form content
• Updates existing text with a fresh tone or style
• Can automatically publish social media posts on a schedule

Pros of Simplified:

• Simplified has a clean interface and delivers an excellent user experience.
• It comes with many more tools than other AI text generation services.
• The tool’s templates are high quality and varied.
• It has stellar social media scheduling features.

Cons of Simplified:

• Creating presentations using the Simplified template yields very basic results.
• The AI text generator is not as strong as some other services focused solely on content generation. 
• Although the tool can generate graphics, it doesn’t have the capability to export scalable vectors.

Ease of use:

As an all-in-one text and graphic generator, Simplified has a very simple interface and can be mastered rather quickly. Templates and an easy-to-use workflow help accelerate content creation for marketers, designers, and writers alike.

Pricing:

A free version is available with basic capabilities and limited credits while the pro version is $12 per month for a more comprehensive package.

AI text generator comparison chart

Short-form text?	Long-form text?	Integrated with WordPress	SEO Features	Free version	Free trial	Money-back Guarantee
Jetpack AI Assistant	Yes	Yes	Yes	No	No	Yes	Yes
ChatGPT	Yes	Yes	No	No	Yes	Yes	No
Jasper	Yes	Yes	No	No	No	Yes	No
Surfer	Yes	No	No	Yes	No	No	Yes
Article Forge	No	Yes	Yes	Yes	No	Yes	No
Copysmith	Yes	Yes	No	Yes	No	Yes	Yes
Copy AI	Yes	No	No	No	Yes	Yes	Yes
Frase	Yes	No	No	Yes	No	No	Yes
LongShot	Yes	Yes	Yes	Yes	No	No	No
Simplified	Yes	Yes	No	No	Yes	No	No

Which AI text generator should I choose?

Like many questions in the business world, the answer depends on your circumstances. You need to consider your organization’s unique goals and requirements. For instance, businesses that employ an in-house writer may simply want help generating new ideas so they can start writing faster. But entrepreneurs may want to rely on a text generator to create all its initial content, so they can focus on developing and selling their product or service.

Professionals who use WordPress will find that the Jetpack AI Assistant is undeniably the best choice because this tool generates quality content, employs natural language capabilities, can follow user-defined styles and tones, and is completely integrated into WordPress. 

The Jetpack AI Assistant works with many other powerful features offered by the plugin. The free trial requests let you experiment with a powerful AI text generator at no risk.

Essential features of AI text generators

Before jumping into the ten best AI text generators, let’s take a closer look at some of the most important features you should be looking for in today’s AI content creation tools. Many AI text generators are quite similar in their basic features, but as the technology advances, some are emerging better for particular applications or markets. 

Here are some of the essential aspects that should be available in your chosen AI text generator solution:

• Comprehensive training data. The power behind the best AI text generators comes from the data they’re trained on. After all, they’re using existing content and information to create their outputs. Take a close look at the specific set of data and language models behind your selected AI text generator, including how recently the data has been updated and whether it contains information about your market and industry.

• Output flexibility and agility. Ideally, you’ll want your AI text generator to act as a partner in your content generation tasks. Being able to request things like a particular tone of voice, a conversational or formal style, and even a particular foreign language may be of the utmost importance. Again, tools vary on the type and number of these features. Determine what you need before selecting an AI text generator.

• Seamless user experience. Like any tool, if it’s not easy and intuitive to use, AI text generators can sit on the wayside of your daily work. Depending on where and how you’re generating most of your content, you’ll want your AI text generator to integrate into your daily workflow. Ideally, as you think of needed content, you should be able to enter into a conversation with your AI text generator, and naturally explain and refine the output. To accelerate the workflow, many solutions offer templates for common content, such as blog posts, social media posts, or email messages.

• Cost-effectiveness. Most AI text generators offer a free trial period or a stripped-down, basic version at no charge. Consider how you want to use this tool in your daily work, and then evaluate the level of investment you’re willing to make against the features offered to choose the best one for your organization. 

Frequently asked questions

What is an AI text generator, and how does it work?

AI text generators are created using a set of rules regarding language and grammar, machine learning technology, and artificial intelligence. You can simply ask a question or type a prompt to quickly generate text, tables, or lists on a vast number of subjects.

What makes a good AI text generator?

The best AI tools for content writing are trained on high-quality, complete, and current datasets and information. This is the material it uses to create the content you request, so it must be relevant to your industry and business as well.

How much does a good AI text generator typically cost? Are there any free options?

Many AI text generators are offered today. They range from free to quite expensive, depending on features and the number of users who will access the tool. Our top pick, the AI Assistant, is a cost-effective solution, especially for WordPress users. It also has a free trial, so you can experience its capabilities before committing.

Can I use an AI text generator directly in WordPress?

Jetpack AI Assistant is the only AI text generator that can be used directly in the WordPress editor.

👁 Jetpack AI Assistant

What are the main benefits of using an AI text generator?

Using an AI text generator means you can get a great deal of your work done more quickly as well as tap into a host of new and unique ideas that can further your marketing objectives. The advanced technology means that text can be created faster, allowing you to spend your time on higher-value tasks.

Are there any limitations or drawbacks to using an AI text generator?

All AI text generators are only as good as the data they are trained on and the quality of the human-generated queries. A lack of quality or comprehensiveness in either area will create sub-par results.

Which industries or types of content are best suited for AI-powered writing?

The more information that’s available about a specific topic, market, or industry, the more data an AI text generator can use to learn and create content. Niche areas or newly created products simply may not have the training sets required for AI text generation to be effective.

👁 someone editing a printed document

Can an AI text generator proofread content?

AI text generators can compare content to established spelling and grammar rules as well as company- or industry-specific style guides to essentially proofread content.

Can AI text generators create content in multiple languages?

Yes, many AI text generators work with different languages. Check the feature list of the AI text generator you are considering to make sure your needed languages are available and supported.

Can an AI text generator translate content from one language to another?

Some AI text generators can translate content. Check the features before you choose an AI text generator if you require translation.

How does an AI text generator handle tone, style, and brand voice?

AI text generators can be trained on a wide variety of tones, styles, and brand voice. They use these learned rules to then imitate them in other content pieces.

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