Exam MB-280 study guide
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Certification
Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate
As a Microsoft Dynamics 365 customer experience analyst, you’re responsible for configuring, customizing, and expanding the functionality of Dynamics 365 Sales to create business solutions that support, automate, and accelerate the company's sales process.
At a glance
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Level
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Last Updated
03/18/2026
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Overview
Warning
This certification, related exam, and renewal assessments will retire on July 31, 2026. You will no longer be able to earn or renew this certification after this date. Learn more.
As a candidate for this certification, you configure solutions using Microsoft Dynamics 365 customer experience apps. You understand:
- An organization’s sales processes and the seller’s perspective.
- AI-driven features to enhance seller efficiency.
- End-to-end marketing functions and how they support sales.
You streamline business processes, improve automation, and accelerate sales operations. You are responsible for:
- Configuring the standard and premium features of Dynamics 365 Sales.
- Implementing collaboration tools to enhance teamwork.
- Managing the security model.
- Tailoring Dynamics 365 Sales to business needs.
- Extending functionality with Microsoft Power Platform.
- Supporting sales processes using Dynamics 365 Customer Insights - Journeys.
You should have proficiency in Dynamics 365 Sales and are familiar with:
- Microsoft Dataverse
- Microsoft Power Apps
- Microsoft Power Automate cloud flows
- Dynamics 365 Customer Insights - Journeys
- Dynamics 365 Customer Insights - Data
Skills earned upon completion
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Practice Assessment
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Practice assessments provide you with an overview of the style, wording, and difficulty of the questions you're likely to experience on the exam. Through these assessments, you're able to assess your readiness, determine where additional preparation is needed, and fill knowledge gaps bringing you one step closer to the likelihood of passing your exam.
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Take the exam
You will have 100 minutes to complete this assessment.
Exam policy
This exam will be proctored. You may have interactive components to complete as part of this exam. To learn more about exam duration and experience, visit: Exam duration and exam experience.
If you fail a certification exam, don’t worry. You can retake it 24 hours after the first attempt. For subsequent retakes, the amount of time varies. For full details, visit: Exam retake policy.
Assessed on this exam
- Implement Dynamics 365 Sales
- Configure and customize Dataverse and model-driven apps
- Demonstrate Dynamics 365 Customer Insights capabilities
- Extend and enhance Dynamics 365 Sales capabilities
Need accommodations?
We offer a variety of accommodations to support you.
This exam is offered in the following languages:
English, Japanese, Chinese (Simplified), German, French, Spanish, Portuguese (Brazil)
Schedule through Pearson Vue
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Price based on the country or region in which the exam is proctored.
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