Serve mid-roll ads without content ingestion

You can serve mid-roll ads without content ingestion by manually including video duration and cue points in your ad tag, using the following parameters:

Parameter Details

Parameter	Details
`vid_d` _{(Video duration)}	The video duration (`vid_d`) parameter accepts a variable value which specifies the duration of the content, in seconds. The `vid_d` and `allcues` parameters are used to serve mid-roll ads without content ingestion. The use of ad rules is required to return mid-rolls. If time-based cues are used in your ad rules (for example, "Every N seconds" or "At fixed times"), then those set in the ad rule are used, and the cues passed into `allcues` are ignored. Mid-rolls still require duration, so `vid_d` must still be passed. Usage examples Video content duration of 90000 seconds (25 hours): `vid_d=90000` Requirements and recommendations 👁 Click to see a list of VAST parameters required or recommended for web 👁 Click to see a list of VAST parameters required or recommended for mobile web 👁 Click to see a list of VAST parameters required or recommended for connected TV While this parameter is not required to serve ads to any specific implementation, it is recommended for programmatic monetization in web, mobile apps, and connected TV.
`allcues` _{(All cue points)}	The all cues parameter (`allcues`) accepts variable values which are a comma-separated list of cue points, in milliseconds. For each value, Google Ad Manager returns an ad break. The `vid_d` and `allcues` parameters are used to serve mid-roll ads without content ingestion. Ad rules are also required to return mid-rolls. If time-based cues are used in your ad rules (for example, "Every N seconds" or "At fixed times"), then those set in the ad rule are used, and the cues passed into `allcues` are ignored. Mid-rolls still require duration, so `vid_d` must still be passed. Usage examples Cue points at 10 and 20 seconds: `allcues=10000,20000`

vid_d

_{(Video duration)}

The video duration (vid_d) parameter accepts a variable value which specifies the duration of the content, in seconds.

The vid_d and allcues parameters are used to serve mid-roll ads without content ingestion.
The use of ad rules is required to return mid-rolls. If time-based cues are used in your ad rules (for example, "Every N seconds" or "At fixed times"), then those set in the ad rule are used, and the cues passed into allcues are ignored. Mid-rolls still require duration, so vid_d must still be passed.

Usage examples

Video content duration of 90000 seconds (25 hours):
vid_d=90000

Requirements and recommendations

👁 Click to see a list of VAST parameters required or recommended for web
👁 Click to see a list of VAST parameters required or recommended for mobile web
👁 Click to see a list of VAST parameters required or recommended for connected TV

While this parameter is not required to serve ads to any specific implementation, it is recommended for programmatic monetization in web, mobile apps, and connected TV.

allcues

_{(All cue points)}

The all cues parameter (allcues) accepts variable values which are a comma-separated list of cue points, in milliseconds. For each value, Google Ad Manager returns an ad break.

The vid_d and allcues parameters are used to serve mid-roll ads without content ingestion.
Ad rules are also required to return mid-rolls. If time-based cues are used in your ad rules (for example, "Every N seconds" or "At fixed times"), then those set in the ad rule are used, and the cues passed into allcues are ignored. Mid-rolls still require duration, so vid_d must still be passed.

Usage examples

Cue points at 10 and 20 seconds:
allcues=10000,20000

Examples

https://pubads.g.doubleclick.net/gampad/ads?sz=640x480&iu=/124319096/external/ad_rule_samples&ciu_szs=300x250&ad_rule=1&impl=s&gdfp_req=1&env=vp&output=vmap&unviewed_position_start=1&cust_params=deployment%3Ddevsite%26sample_ar%3Dpremidpostpod&correlator=2342342347&vid_d=90000&allcues=10000,20000

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URL: https://support.google.com/admanager/answer/10873653