List of sensitive categories

To prevent ads from any of these categories from appearing in your app, visit the "Sensitive categories" page in your AdMob account and click the Block button corresponding to the category you want to block.

Includes birth control ads as well as ads for products, services & information relating to STDs including clinics and medication; does not include normal pregnancy resources or abortion services. Note that only visitors from your country will see birth control ads on your pages, and they'll only see those permitted by law. In some countries this is the only standard sensitive category available.

Includes zodiac, horoscopes, love spells, potions, and psychic-related ads. (This category is specific to English and Portuguese).

Includes lifts, suctions, lasers, hair removal and restoration, tattoos, and body modification.

Includes consumer lending and loans. (This category is specific to Japanese and Korean.)

Includes dating services and online dating communities. Also includes chat sites and apps for meeting new people in general.

Software for download which is designed to enhance the functionality of an operating system or device, whether desktop or mobile. Typical examples include anti-virus software, file converters, driver updaters, system cleaners, download managers, disk defragmenters, codecs, browser toolbars, ringtones, screensavers, wallpapers, and so on.

Includes pharmaceuticals, vitamins, supplements, and related retailers.

Ads that offer to share lucrative business secrets with consumers, or which offer significant money or merchandise for little or nothing in return. Includes multi-level marketing, work from home offers, and so on; also includes online surveys.

Includes ads for political campaigns or candidates, ads addressing controversial social issues, ads referencing well-known politicians, and ads touching on events widely perceived to be political in nature, such as elections, protests, terrorist attacks, wars and conflicts. (This category is not currently supported for Thai.)

Includes ads that are sexually suggestive or refer to sex.

Includes religious ads and ads advocating for or against religious views; does not include astrology or non-denominational spirituality.

Includes sexual function, fertility, and birth control ads, as well as ads for products, services, and information related to STDs and abortion including clinics and medication; does not include normal pregnancy resources.

Ad images where any part of the adult human body from the sternum to the mid-thigh is not clothed, or the body is clothed in underwear, lingerie, or other see-through clothes or non-clothing items such as a towel or bed sheet.

Includes simulated gambling games (including, without limitation, poker, slots, bingo, lotteries, sports betting, betting on races, as well as other card games and casino games) where there is no opportunity to win anything of value (such as money or prizes).

Includes weight loss, dieting, and related products and programs; doesn't include healthy eating or general fitness ads.

If you don't mind ads from these categories showing on your pages, click the Allow button corresponding to the category you want to allow.

Includes online sale of alcoholic beverages and brand or informational advertising for alcoholic beverages. Some countries have restrictions on the types of alcohol-related ads that are allowed and will only show permitted ad types. A full list of these restrictions can be found in the Google Ads Alcohol policy. For more information about YouTube's policy on alcohol advertising, refer to the YouTube Alcohol advertising policy.

We strongly recommend that publishers do not opt-in to receiving alcohol ads if their primary app audience is intended for individuals under 18 years of age or if the site contains content where an association with alcohol would be inappropriate (for example, a site about recovering from addiction or pregnancy websites). Additionally, refer to the following for country-specific restrictions on alcohol advertising:

AdMob Developers	Only AdMob Developers in Alcohol promotion allowed countries can opt in to receiving alcohol ads. A full list of allowed countries can be found here.
YouTube Partners	Only YouTube partners in countries where alcohol advertising is allowed can opt-in to receiving YouTube alcohol ads. Refer to the YouTube Alcohol advertising policy for more information.