Cryptocurrencies and related products
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The nature of cryptocurrencies and related products and the regulations around them is complex and evolving. Google Ads allows ads for certain categories of cryptocurrency-related products, but may require you to submit an application to advertise before your ads can run.
This policy is updated with additional product-specific guidelines on an ongoing basis. Youโre required to do your own research on the local regulations for any location your ads target to ensure that your ads are compliant with those requirements as well as Google Ads policies.
On this page
Allowed cryptocurrency products and services
The following cryptocurrency products and services can be promoted without requiring an approved application to advertise, as long as the products and ads comply with local laws, industry standards, and any other applicable Google Ads policies.
๐ Yes
Businesses that donโt pertain to buying, holding, or exchanging cryptocurrencies are allowed.
Examples (non-exhaustive):
- Businesses that accept payment in cryptocurrency
- Cryptocurrency mining hardware
- Tax and legal services, security services, and platforms that rely on blockchain for operations but donโt market or sell cryptocurrencies or tokens
- Cryptocurrency educational materials, provided the content does not offer investment advice, tips, odds, financial calculators, or technical trend analysis
๐ Yes
Promotion of blockchain-based games involving NFTs is allowed.
Examples (non-exhaustive): NFT games that allow players to purchase in-game items that are consumed or used in a game to enhance a userโs experience or aid users in advancing the game, like weaponry, armor with better stats, or virtual apparel for a playerโs characters
Prohibited content
The following cryptocurrency products and services canโt be advertised using Google Ads, regardless of your location.
๐ No
Ads promoting initial coin offerings, DeFi trading protocols, or the purchase, sale, or trade of cryptocurrencies or related products are not allowed.
Examples (non-exhaustive):
- ICO pre-sales or public offerings
- Cryptocurrency loans
- Initial DEX offerings
- Token liquidity pools
- Unhosted software wallets
- Unregulated dApps
๐ No
Ad destinations that aggregate or compare issuers of cryptocurrencies or related products are not allowed.
Examples (non-exhaustive):
- Cryptocurrency trading signals
- Cryptocurrency investment advice
- Aggregators or affiliate sites containing related content or broker reviews
๐ No
Promotion of games where players can wager or stake non-fungible tokens (NFTs) in exchange for the opportunity to win anything of real-world value, including other NFTs, is not allowed.
Examples (non-exhaustive): Games that allow players to stake NFTs in exchange for fungible tokens like cryptocurrencies
๐ No
Promotion of social casino games that reward NFT is not allowed.
Examples (non-exhaustive): Simulated casino gambling like poker, slots, or roulette that offer the opportunity to win NFTs
๐ No
Promotion of "real money gambling" destinations, including gambling-related advertisements that appear on your game's destination, is not allowed.
Restricted content
The following cryptocurrency products and services can only be promoted in your ads if youโve applied and been approved to advertise Cryptocurrencies and related products. Your products and ads must also comply with local laws, industry standards, and any other applicable Google Ads policies.
๐ An icon showing the Certification required for Financial Services.
Hardware wallets designed to hold the private keys for cryptocurrencies, NFTs, or other crypto based assets
Examples (non-exhaustive): Devices that allow people to safely hold the private keys for cryptocurrencies, NFTs, or other crypto-based assets but donโt offer additional services like buying, selling, exchanging, or trading assets
๐ An icon showing the Certification required for Financial Services.
Cryptocurrency exchanges๐ An icon showing the Certification required for Financial Services.
Cryptocurrency software wallets๐ An icon showing the Certification required for Financial Services.
Cryptocurrency coin trustsExamples (non-exhaustive): Financial products that allow investors to trade shares in trusts holding large pools of digital currency
Approved targeted locations
Google Ads only allows defined cryptocurrency products and services to be advertised in select locations and if all of the following criteria are met:
- The services and ads comply with local laws and industry standards.
- The targeted location is eligible for targeting and your application to apply to advertise in this location is approved.
- Youโre a licensed provider of these products and services. Hardware wallets are an exception to this requirement.
If your targeted location is not on this list, the cryptocurrencies and related products mentioned above canโt be advertised. Google Ads doesnโt support advertising in non-approved markets at this time. Any changes to the requirements to be approved to advertise will be announced publicly.
๐ An image showing the legend for Financial Services.
Learn more about the โEligible (Limited)โ status.
European Union
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and software wallets targeting Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden as long as the advertiser is authorized as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets (MiCA) regulation by a relevant national competent authority. Any other local legal requirements, including any national-level restrictions or requirements beyond MiCA, must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
Bulgaria
| Product | Allowed? | Details |
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and software wallets targeting Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxemburg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden as long as the advertiser is authorized as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets (MiCA) regulation by a relevant national competent authority. Any other local legal requirements, including any national-level restrictions or requirements beyond MiCA, must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
Argentina
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and software wallets targeting Argentina as long as the advertiser is registered under the Registry of Virtual Asset Service Providers (VASP) via the National Securities Commission (Comisiรณn Nacional de Valores). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware Wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
Austria
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and software wallets targeting Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxemburg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden as long as the advertiser is authorized as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets (MiCA) regulation by a relevant national competent authority. Any other local legal requirements, including any national-level restrictions or requirements beyond MiCA, must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
Bahrain
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting Bahrain as long as the advertiser holds the appropriate Crypto-Asset Services license from the Central Bank of Bahrain (CBB). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
|
Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
European Union
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and software wallets targeting Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden as long as the advertiser is authorized as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets (MiCA) regulation by a relevant national competent authority. Any other local legal requirements, including any national-level restrictions or requirements beyond MiCA, must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
France
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting France as long as the advertiser is registered with the AMF (Autoritรฉ des Marchรฉs Financiers) as a Digital Asset Service Provider (DASP). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
Indonesia
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges targeting Indonesia as long as the advertiser holds the appropriate license from the Indonesia Financial Services Authority (OJK). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
Israel
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting Israel, as long as the advertiser is either:
Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
Philippines
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting Philippines, as long as the advertiser has obtained a certificate of authority as a Money Services Business from the Philippine Central Bank (BSP). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
South Africa
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting South Africa as long as the advertiser is registered with the Financial Sector Conduct Authority (FSCA). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
South Korea
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting South Korea as long as the advertiser has successfully filed a virtual asset service providers (VASP) Report with the Commissioner of the Korea Financial Intelligence Unit (KoFIU). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
Thailand
| Product | Allowed? | Details |
|---|---|---|
| Cryptocurrency exchanges |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges targeting Thailand, as long as the advertiser has obtained the relevant Digital Asset Business license from the Securities and Exchange Commission (SEC) of Thailand. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
United Arab Emirates
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting the United Arab Emirates as long as the advertiser is either:
Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
United Kingdom
| Product | Allowed? | Details |
|---|---|---|
| Cryptocurrency exchanges |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting the United Kingdom as long as the advertiser is registered with the Financial Conduct Authority (FCA). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
United States
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges targeting the United States, as long as the advertiser either (a) is registered with FinCEN as a Money Services Business and with a state as a money transmitter or (b) is a federal or state chartered bank entity. Any other local legal requirements must also be complied with, whether at a state or federal level.
Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Cryptocurrency coin trusts |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency coin trusts targeting the United States, as long as the advertiser has successfully registered under Section 12 of the Exchanges Act using form 10-12g. Reporting requirements under the Exchange Act and any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
Japan
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges targeting Japan, as long as the advertiser is duly registered as a crypto asset exchange service provider with the Financial Services Agency (้่ๅบ) of Japan. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
Canada
| Product | Allowed? | Details |
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges targeting Canada as long as the advertiser is registered with FINTRAC (CANAFE) as a money services business. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
Hong Kong
| Product | Allowed? | Details |
| Cryptocurrency exchanges |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges targeting Hong Kong, as long as the advertiser โopt-inโ the licensing regime and has obtained a type 1 (dealing in securities) license and type 7 license (providing automated trading services) license from the Securities and Futures Commission (SFC) of Hong Kong. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTS, or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging, or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
European Union
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and software wallets targeting Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden as long as the advertiser is authorized as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets (MiCA) regulation by a relevant national competent authority. Any other local legal requirements, including any national-level restrictions or requirements beyond MiCA, must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
France
| Product | Allowed? | Details |
|---|---|---|
|
๐ An icon showing the Certification required for Financial Services. Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting France as long as the advertiser is registered with the AMF (Autoritรฉ des Marchรฉs Financiers) as a Digital Asset Service Provider (DASP). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
Apply to advertise Cryptocurrencies and related products
Before you apply, make sure to review the following information:
- Check if youโre promoting any products or services that require you to apply to advertise using Google Ads.
- Check if the locations youโre targeting are eligible under this policy. If your targeted location is not on the list of approved targeted locations, the cryptocurrencies and related products mentioned above canโt be advertised. At this time, Google is unable to support advertising in non-approved markets.
- If you want to advertise in more than one location, submit a separate application for each location or group of locations.
Apply to advertise
After youโve confirmed that you meet the requirements of this policy, you can apply to advertise directly from your Google Ads account.
To apply to advertise directly in your Google Ads account:
- Select Policy within the Admin ๐ Admin Icon
menu.- Select Account.
- Select Apply for certification.
If this policy is affecting your ad, review your options to fix below.
Apply to advertise Cryptocurrencies and related products
If your ad was disapproved because Google Ads requires an application to advertise the product or service youโre promoting, make sure that you meet all the requirements and your ads only target approved locations, then apply to advertise cryptocurrencies and related products.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns menu ๐ Campaigns Icon
. - Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save. Your ad or asset will be automatically re-reviewed, which typically takes 24-48 hours. Check the adโs status in the โAds & assetsโ page for updates.
Your ad will be automatically reviewed again. To check the ad or asset status, review the โStatusโ column. If you hover over each status, youโll notice a more detailed explanation of what the status means.
Learn more about how to Fix a disapproved ad or appeal a policy decision.
Appeal policy decision
If you believe thereโs been an error and that you havenโt violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.