Reports
Promotions report
The Promotions report is a pre-made detailed report that shows the impact of each promotion on purchases and revenue.
A promotion is a way of encouraging users to buy a product or service through an incentive. Examples of incentives include discounts on products, services, or shipping. Promotions are often advertised on a website's home page or in product catalogs.
The data in the report comes from ecommerce events.
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View the report
- Open the Google Analytics mobile app.
- In the top left, tap 👁 Menu
. - In Reports, under Lifecycle, click Monetization > Overview.
- In the Items viewed in promotion by Item promotion name card, click View promotions.
If you have the Drive online sales topic, under the Business objectives collection, click Drive online sales > Promotions.
Dimensions in the report
The report includes the following dimensions. If you are an Editor or Administrator, you can add or remove dimensions in the report.
| Dimension | What it is | How it's populated |
|---|---|---|
| Item promotion creative name | The name you specify for the creative associated with a promotion. | Populate this dimension by sending the item-level creative_name parameter with the view_promotion or select_promotion event. |
| Item promotion ID | The ID you specify for a promotion. | Populate this dimension by sending the item-level promotion_id parameter with the view_promotion or select_promotion event. |
| Item promotion name | The name you specify for a promotion. | Populate this dimension by sending the item-level promotion_name parameter with the view_promotion or select_promotion event. |
| Item list position | The position of an item, such as a product you sell, in a list. | Populate this dimension by sending the item-level index parameter through an online-sales event. |
Metrics in the report
The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.
| Metric | What it is | How it's populated |
|---|---|---|
| Item promotion click through rate | The number of users who selected a promotion divided by the number of users who viewed the same promotion. | Populate this metric by sending an items array with the select_promotion and view_promotion events. |
| Item revenue |
The total revenue from items only, excluding tax and shipping. Item revenue = price x quantity
|
Populate this metric by sending the quantity and price parameters for an item in the items array. |
| Items added to cart | The number of items that were added to cart. | Populate this metric by sending an items array with the add_to_cart event. |
| Items checked out | The number of items that were in the cart during checkout. | Populate this metric by sending an items array with the begin_checkout event. |
| Items clicked in promotion | The number of items clicked in a promotion. | Populate this metric by sending an items array with the select_promotion event. |
| Items purchased | The number of items purchased. | Populate this metric by sending an items array with the purchase event. |
| Items viewed in promotion | The number of items viewed in a promotion. | Populate this metric by sending an items array with the view_promotion event. |