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⇱ About account activity change logs - Google Ads Help


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About account activity change logs

This article is a comprehensive glossary of the actions and status updates that may appear in your account activity change logs. Whether you’re performing a routine audit or reviewing a security cleanup, use these definitions to understand the changes made to your account.

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Column definitions

Refer to the table below for an explanation of what each column in your account activity log represents.

Column What it means
Activity

The specific change made to the account, like creating a campaign or adding a user.

Associated user

The email address of the user that performed the activity.

If this field is blank, the action was performed by a system process or a Google automated security protocol.

Security action taken

The immediate, automated step Google took to stop further risk, like pausing an unauthorized campaign.

Time of action

The exact timestamp of when Google’s security systems intervened.

Action during cleanup

The final resolution step to restore the account to its original state.

This may require manual verification or additional actions from you.

Cleanup status

This status will show whether the cleanup has been completed or if further action is required from you.

Action types

The account activity log tracks several categories of changes. Refer to the table below for an explanation of what each "action type" means.

Category Action What it means

Campaign

Campaign paused or deleted

If a compromised user created a campaign, Google likely paused it immediately to stop ad spend. During cleanup, these are often deleted permanently.

Access and permissions

Downgraded to read-only

Access is immediately restricted for suspicious users so they can’t make further changes while an investigation is pending.

Remove user

Unauthorized users are purged from the account during the cleanup phase.

Revert role

If a compromised user changed a legitimate user’s permissions, like changing an Admin user’s access level to Read-only, Google attempts to restore those permissions back to the original state.

Linking and invitations

Invitation revoked

Any pending invites sent by an unauthorized user are revoked before they can be accepted.

Relink MCC

If a compromised user unlinked your Manager Account, the cleanup action involves re-establishing the link to that account.

Payment and billing

Remove payment profile

If an unauthorized billing profile was added, it’s flagged for removal to prevent fraudulent charges or credit card testing.

Relink payment profile

If your legitimate billing setup was disconnected, you may need to manually re-confirm the link to your payment profile so your ads can serve again after the account is secured.

Cleanup status

The "Cleanup status" column indicates the final result of the security intervention. While security actions happen immediately to stop a threat, the cleanup phase is what restores your account to its proper state.

Status What it means Your next step

Successfully completed

Google successfully reverted the change or removed the unauthorized element on your behalf.

👁 Yes

No action needed

Advertiser review needed

Google has paused or held a change to protect your spend.

Verify the settings are correct before resuming activity.

👁 Limited support

Action required

Manually check your settings like budgets or URLs and resume or edit as needed.

Failed

The automated cleanup tool can’t complete the restoration.

For example, the tool may fail to complete cleanup if a technical conflict prevented a user re-invite.

Action required

If you notice a "Failed" status, review the "Action during cleanup" column for that row and perform the steps manually to make sure your account is fully secured and operational.

N/A

No change needed. The initial security action already addressed the risk.

For example, an invitation was revoked before it was accepted, so no further action is required.

👁 Yes

No action needed

What to do if a cleanup step fails

In some scenarios, Google’s automated systems may not be able to fully restore certain items in your account. For example, a technical conflict might prevent the system from automatically re-inviting a legitimate user who was removed during the period that your account was compromised.

If this happens, the "Cleanup status" will show as "Failed" and you’ll need to perform that action manually by following these steps:

  1. Review the "Action during cleanup" column to learn what went wrong.
  2. Perform the requested action manually.

Completing these manual steps ensures your account structure is fully secured, your team has the correct access, and your campaigns are ready to run safely.


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