bmm
Broad match modifier behavior has moved to phrase match type. Any existing broad match modifier keyword found in the Search Ads 360 will function as a phrase match keyword. Learn more about the changes.
Adds the "+" character to the beginning of each word of the string. Use in keyword templates to add the broad match modifier to each keyword term.
Note: This function is only available in Templates and can’t be used in Reporting.
Syntax
bmm("value")
Parameter
string: Where string is any of the following:
- A feed attribute such as
BRAND. - A function that returns text, such as
trim - Static text surrounded by quotes
Examples
[bmm(ITEM_TITLE)]If a product's item title is "ice cream maker", the function returns "+ice +cream +maker"[bmm(trim(ITEM_TITLE))]If a product's item title is " ice cream maker ", the function returns "+ice +cream +maker" with the extra spaces removed[bmm("summer savings" & ITEM_TITLE)]If a product's item title is "ice cream maker", the function returns "+summer +savings +ice +cream +maker"
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