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Vigyapanti

Dabur Vatika’s shampoo ad turns Bengal’s political awkwardness into comedy gold

Triya Gulati -
What Dabur Vatika seems to understand is that audiences no longer want to feel like they are watching ads. They want entertainment and storytelling first, then the product.

Flipkart’s Kerala twin town ad is a viral hit. Malayalis aren’t happy

Triya Gulati -
‘Nice effort but could've consulted one person from Kodinhi or at the very least someone who's done more than a Google search of it before making this,' a comment read.

SuperMoney taps into Salman Khan’s ‘Bhai’ persona. The ads look effortless

Triya Gulati -
The ads strip away excess. There are no grand sets, no heavy background scores, no dramatic arcs. The focus is entirely on the actor and the message.

Dinshaw’s ice cream ad wanted to celebrate Vinod Kambli’s comeback. It backfired

Triya Gulati -
What was positioned as a comeback quickly turned into another controversy for Vinod Kambli. Something about the ad didn’t sit right with audiences online, even as the agency stood by its intent.

Why Pond’s is facing heat over its new sunscreen campaign

Triya Gulati -
The campaign, Sun Portraits, was executed in Phalodi, Rajasthan, with the objective to raise awareness about long-term effects of sun exposure on skin.

Dettol’s new ad shows why emotional storytelling still sells

Triya Gulati -
What could have been just another Dettol Antiseptic Liquid commercial has struck a chord with the audience. Not because of a monologue or music, but the silent pain of a four-year-old.

How stolen KitKats broke the internet. Everyone from UP Police to Dominos UK jumped on

Triya Gulati -
Kerala Tourism assured that not a single bar from the lost shipment reached the state. But, 'if you are looking for a break, we’ve got you covered,' the poster read.

Dhurandhar 2 has given new life to theatres. And it’s not just about the box office

Triya Gulati -
A single line delivered by Rakesh Bedi’s character Jameel Jamali, 'Bachcha hai tu mera', has taken on a life of its own.

Eureka Forbes ditches the fear formula, ropes in Gopi Bahu for new water purifier filter ad

Triya Gulati -
The ad reunites the original cast of the StarPlus show Saath Nibhaana Saathiya — Gia Manek, Rupal Patel, and Mohammad Nazim — but gives their familiar dynamic a twist.

How ads are cashing in on India’s T20 World Cup victory—from trophy to cheeky taglines

Insha Jalil Waziri -
India’s glory has triggered the usual—witty and bizarre campaigns from brands eager to join the celebration.
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On Camera

Iran player’s gun gesture was just a goal celebration. Stop projecting your politics on it

Saptak Datta -
From Gabriel Batistuta's machine-gun routine to Robbie Keane's finger-gun salute, guns aren't foreign to goal celebrations. Backlash against Iran’s Mohammad Mohebi is excessive.

ICAI to onboard 25 CA firms under PM Internship Scheme, targets 2,000 interns by year-end

Udit Bubna -
ICAI plans to engage medium and large CA firms under the PMIS, with interns likely to start joining next month. The ICAI can later open it up for everyone.

India, US, Siberia, Pakistan: 5 crashes in 3 days underline military aviation risks

Anmol Kapil -
In India, the crash involving the AN-32 transport aircraft marked the fourth major incident involving a military aircraft since the beginning of this year.

Five challenges await Modi. First, he must shake off the past and Nehru

Shekhar Gupta -
It’s a perfectly reasonable presumption that Modi will be around for a significant enough time for us to reflect on the challenges that lie ahead. I will list five.