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Slogans
(aka: Slogan)

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One of the first ways developed to hook a customer and make him remember a product was to associate a short phrase or sentence with it — in effect creating a catchphrase linked to a product rather than a character. Like a catchphrase, a slogan needs to be short and punchy if it's to work optimally, but long(er) ones are not unknown — during the 1980s, it seemed like some companies were trying to cram an entire feel-good mission statement into their products' slogans.

The best slogans have almost no inherent meaning but are memorable enough that they bring their product immediately to mind. Particularly good slogans can be used for decades and become permanently associated with their product. Other products change their slogans with monotonous regularity.

Slogans can be incorporated into a Jingle for a double punch.

Sometimes the punchline of a commercial can become a slogan, intentionally or not.

Slogans do not necessarily translate well into other languages — see Bite the Wax Tadpole. See also Our Slogan Is Terrible (for bad examples of slogans, some of which may be intentional) and Slogan-Yelling Megaphone Guy. Taglines are a subtype meant to advertise media series, movies, etc.

Examples:

    open/close all folders 
    Automobiles 
  • Audi has had "Vorsprung durch Technik" ("progress through technology") since The '70s, and notably used it in most markets except the USA untranslated. It's well-known enough to have been quoted by bands like Blur and U2 and given Shout Outs in films like Lock, Stock & Two Smoking Barrels or TV shows like Only Fools and Horses. The US slogan is "Truth in Engineering".
  • BMW. Sheer Driving Pleasure. [cue jingle]
    • In the UK & USA: The Ultimate Driving Machine.
  • BYD: "Build Your Dreams"note This is a backronym; it's actually the pinyin initials of the company's Chinese name Biyadi (比亚迪).
  • Buick: "Exceptional by design."
  • Chevrolet: "The Heartbeat of America", "An American Revolution", "Find New Roads", and now "Together Let's Drive."
  • Dodge: "Grab Life by the Horns" (referring to their then logo) and "Domestic, not Domesticated."
    • Their Ram Trucks brand has "Nothing Stops Ram", which followed up their previous slogan "Guts. Glory. Ram."
  • "Have you driven a Ford... lately?"
    • "Go Further".
    • "Built Ford Tough."
  • Honda: "The Power of Dreams."
  • Kia: "Movement that inspires."
  • Mazda: "Zoom zoom."
  • Mercedes-Benz: "The Best or Nothing."
  • Mitsubishi: "Drive your ambition."
  • Nissan:
    • During the 2010s: "Innovation that excites."
    • Earlier, during the 2000s: "SHIFT_" (often used as a Mad Libs Catchphrase, e.g. "SHIFT_the future")
  • Porsche: "There is no substitute."
  • "Renault. Rethink."
    • "Build a better car."
  • "It's a Škoda. Honest."
    • "Simply clever."
  • Toyota: "Start your impossible."
    • "Let's go places."
    • "Moving forward."
    • "The promise of something better."
    • In some Asian countries in the 90's, it was "Caring for the Ones You Love", complete with the slogan being sang jingle-wise. In Japan, from the 80's to 90's, it was "Fun To Drive", and later it became "Fun To Drive Again", during the time the advertising campaign involved now-grown up Doraemon characters. In the Philippines, in the mid to late 90's, it was "I Love This Car.", which while simple, does drive home the point that most Filipinos do indeed love their Toyota made vehicles they own.
    • At some point in the 90s, it was "I love what you do for me."
    • In Europe, it's "Today. Tomorrow. Toyota."
    • Toyota's premium sub-brand Lexus currently uses "Experience Amazing."
  • Volkswagen: "Fahrvergnügen" and "Das Auto".
    • "Drivers wanted"
    • “It’s what the people want.”
  • "Not your father's Oldsmobile."
  • Auto-related manufacturers have their own slogans:
    • Bridgestone (tires): "Solutions for your journey." In the 2010s, the global slogan was "Your Journey, Our Passion", while its Americas subsidiary also used "Time to perform."
      • Their Firestone sub-brand uses "Whatever you drive, drive a Firestone."
    • Castrol (motor oil): "It's more than just oil, it's liquid engineering."
    • Goodyear (tires): "More driven."
    • Hankook (tires): "Driving emotion."
    • Michelin (tires): "A better way forward."
    • Mobil 1 (motor oil): "The oil that's changing oil."
    • Pennzoil (motor oil): "Not just oil, Pennzoil."
    • Valvoline (motor oil): "The original motor oil."
    Banks 
  • Bank of America: "Bank of opportunity."
  • Capital One: "What's in your wallet?"
  • Chase: "Make more of what's yours." Before, it was "So You Can".
  • Crédit Mutuel (France): "La banque à qui parler." ("The bank to talk to.")
  • Discover: "It pays to Discover."
  • First Citizens Bank:
    • "Forever first."
    • "Money isn't everything, but so much depends on what you do with your money."
  • Lloyds-TSB used "For the journey".
    • After Lloyds Bank and TSB demerged in 2013, the former started using "By your side" as its slogan and the latter began using "Local banking for Britain".
  • Merrill Lynch:
    • "A tradition of trust."
    • "Be bullish."
    • "There's only one Merrill Lynch."
  • TD Bank: "America's most convenient bank."
  • Washington Mutual:
    • The WaMu Way."
    • "The power of yes."
    • "It just makes sense."
  • Wells Fargo:
    Beauty & Cosmetics 
  • Aussie: "Add some 'roo to your 'do!"
  • Clairol: "Does she or doesn't she? Only her hairdresser knows for sure."
  • CoverGirl: "Easy, breezy, beautiful. CoverGirl."
  • Garnier:
    • "Take care! Garnier!"
  • Gillette: "The best a man can get."
  • L'Oreal: "Because I'm/you're worth it."
    • L'Oreal Kids: "Because we're worth it too!"
  • Maybelline: "Maybe she's born with it. Maybe it's Maybelline."
  • "Poof! There goes perspiration!" This is pretty dated since roll-on deodorants made Stopette and its squeeze bottles obsolete, as MAD noted back in 1962. Rodgers and Hammerstein alluded to it in a Me and Juliet song.
  • Old Spice:
    • "Smell like a man, man." Notably introduced around when The Man Your Man Could Smell Like first aired.
    • Sometimes accompanied on packaging for the original aftershave line with "If your grandfather hadn't used it, you wouldn't exist."
    • For its line of moisturizers and lotions: "Men Have Skin Too."
    • In the 2000s: "Ahoy." note Usually spoken in a sultry feminine voice.
  • "Looks like, feels like, legs like Pure Silk."
  • Rimmel London:
    • "Get the London look"
    Cleaning 
  • Ajax: "Stronger than dirt."
  • Bounty: "The Stronger Soaker-upper!" and "The (Quilted) Quicker Picker-upper!"
  • "Calgon, take me away!"
    • "Calgon helps your washing machine live longer!"
    • "Ancient Chinese secret, huh?"
  • "Cillit Bang! BANG and the dirt is gone!"
  • "Duz does everything."
  • "Vanish! Trust pink, forget stains"
    Clothing 
  • Adidas: "Impossible is Nothing" and "You got this." They have also used "The Brand with the Three Stripes" and "All Day I Dream About Sports", primarily on their clothing.
  • "Gentlemen prefer Hanes."
  • "I dreamed I ______ in my Maidenform bra."
  • New Balance: "We got now."
  • Nike: "Just do it."
    • Their Jordan Brand spinoff currently uses "Our turn." Previous slogans include "Become Legendary", "Let you game speak", and "Who said man was not meant to fly?"
    • LeBron James uses "We are all witnesses" for his shoe line.
  • Puma: "Forever Faster."
  • Reebok: "Sport is everything."
    • From The '90s, they had the Planet Reebok campaign, where athletes exclaimed "This is my/our planet."
    • Their Pump sneakers used "Pump up! Air out!"
  • Vans: "Off the wall."
    Film Production 
  • Gaumont: Depuis que le cinéma existe (translation: "Since cinema exists").
  • Metro-Goldwyn-Mayer: Ars Gratia Artis. ("Art for Art's Sake.")
  • Paramount: "If it's a Paramount picture, it's the best show in town."
  • THX: "The audience is now listening."
    Food & Drink 
  • 7-Up: "The Un-Cola"
    • "Make 7-Up yours."
  • "Beef — it's what's for dinner."
    • "Real food for real people."
  • "Budweiser — the King of Beers."
    • "This Bud's for you."
    • "Nothing beats a Bud."
    • Bud Light: "The sure sign of a good time."
    • "Drink Bud Ice. But, uh… beware the penguins.
  • "Crispety, crunchety, peanut buttery. Nothing like a Butterfinger!"
    • "Nobody better lay a finger on my Butterfinger."
    • "Bite my Butterfinger!"
  • Cadbury: "Working together to create brands people love."
  • Captain Morgan's Rum: "Got a little Captain in ya?" (This is pretty disturbing when taken out of context.)
  • "Australians wouldn't give a Castlemaine _____ for anything else."
  • "Behold, The Power of Cheese."
  • Cheetos: "Dangerously cheesy."
    • "It ain't easy being cheesy."
  • "Thanks Goodness for Chef Boyardee."
  • Coca-Cola illustrates evolving branding, beginning with 'Drink Coca-Cola' in 1886 and updating slogans every few years.
    • Diet Coke had "Just for the taste of it" for a while.
    • Coca-Cola Zero Sugar: "Best Coke ever?"
    • New Coke had "Catch the wave", though this slogan is often mistaken as a Pepsi slogan due to an ad👁 Image
      that also featured a Pepsi can.
  • Doritos: "For the bold."
  • "I don't always drink beer, but when I do, I prefer Dos Equis. Stay thirsty, my friends."
  • Dr Pepper: "It's a Pepper Thing!"
    • "Be a Pepper. Drink Dr Pepper."
    • "The Official Drink of Fansville."
  • Eggland's Best: "Better taste. Better nutrition. Better eggs."
  • "L'Eggo my Eggo (Waffles)!"
  • "Wanta Fanta?" Sometimes simplified to just "Wanta?"
  • Folger's: "The best part of waking up is Folger's in your cup."
  • Fosters: "Australian for beer". Naturally, this slogan is not used in Australia itself.
    • "Fosters! Good Call" is another slogan used by the company
  • Gatorade: "Is it in you?"
    • "Be Like Mike."
    • "That's G."
    • "Win from within."
    • "Sweat it to get it."
  • General Mills: "Where better breakfasts begin."
    • Cinnamon Toast Crunch: "Crave those Crazy Squares."
    • "I'm Cuckoo for Cocoa Puffs!"
    • Kix: "Kid-tested, mother-approved."
    • Lucky Charms: "They're magically delicious."
    • "Silly rabbit, Trix are for kids."
    • Wheaties: "The breakfast of champions."
  • Goldfish: "The snack that smiles back."
    • "Go for the handful."
  • Gorton's: "Trust the Gorton's fisherman."
  • "Do you have any Grey Poupon?" "But of course!"
  • "Barr's Irn-Bru. Made in Scotland from girders" and "Scotland's other national drink". More recently, "See what Irn-Bru can do for you" and "Get some Irn in you."
  • The peanut butter brand Jif had "Choosy mothers choose Jif" for decades. Their current slogan is "That Jif'ing good."
  • "Gotta have sweet. Gotta have Juicy Fruit."
  • Kellogg's: "The best to you each morning."
    • "Your best days start with breakfast."
    • Froot Loops: "Follow your nose!"
    • (Sugar) Frosted Flakes/Frosties: Tony the Tiger says "They're GRRRRRRREAT!"
  • "Have a break. Have a KitKat."
    • "Break time, anytime" during the brief period when they brought back the "Gimme a break" jingle.
  • Lays: "Betcha can't eat just one."
    • "Don't forget the chips." The NFL ads that promote both Lays and Pepsi changes it to "Don't forget the chips and sips."
  • M&M's: "The milk chocolate melts in your mouth, not in your hand."
  • "A Mars a day helps you work, rest, and play."
    • The slogan is the same in the US, except "Mars" is replaced by "Milky Way".note The candy sold in most of the world as the Mars bar is sold in the US as Milky Way; what is known as a "Mars bar" in the US is known as a "Mars Almond bar" in the rest of the world.
  • Maxwell House Coffee: "Good to the last drop!"
    • The company used to claim the phrase originated from a comment Theodore Roosevelt made while drinking a cup of their coffee; they later admitted the slogan was actually a fabrication of their advertising department.
  • "Got Milk?"
    • "It does a body good!"
  • Mentos:
    • "The Freshmaker."
    • In the 2010s, "Who says no to Mentos?"
  • Miller Lite: "Great Taste. Less Filling."
    • An earlier slogan used alongside this one: "Everything you always wanted in a beer. And less."
    • "If you've got the time, we've got the beer."
    • "It's Miller Time."
    • "Good call."
  • Mountain Dew: "Do the Dew."
    • "It'll tickle yore innards!"
    • "Gimme a Mountain. Gimme a Dew."
  • Mr Kipling: "Exceedingly good cakes."
  • Nespresso: "What else?"
  • Nestlé: "Good food, good life"
    • "Makes the very best." note CHAWWWWWW-KLIT!
    • "Sweet dreams you can't resist."
    • Coffee-mate: "Coffee's perfect mate."
    • "It's not delivery, it's Digiorno."
    • Nesquik: "Milk made fun."
    • Toll House: "It's good to be home."
    • "What do you want on your Tombstone (Pizza)?"
  • "More Ovaltine, please!"
  • Paul Masson Winery: "We will sell no wine before its time."
  • "Do you remember a time when you heard this slogan? Pepperidge Farm remembers." This one's taken on Memetic Mutation status thanks to Family Guy.
  • Pepsi: "Thirsty for more" and "Better with Pepsi."
  • "Nothing says lovin' like something from the oven. And Pillsbury says it best."
    • "Mmmmm. Ahhhh. Ohhhh. Poppin' Fresh Dough."
    • "The freshest ideas are baking at Pillsbury."
    • "Add a little love."
  • "It's Pimms'o'clock!"
  • Polaner All-Fruit spread: "Could you please pass the jelly?" The ads always had a bunch of "upper-crust" (or stuck-up rich people, take your pick) asking, "Could you please pass the Polaner All-Fruit?" and then some "country" or such person go "Could you please pass the jelly?" and cause everyone to faint since he called All-Fruit 'jelly'.
    • Used similarly with Pace's picante sauce, with cowboys being served salsa made in "NEW YORK CITY?!" followed by some sort of punishment, including an implied hanging.
  • "Pork — the other white meat."
  • Post: "The cereals that start your day a little bit better."
  • Powerade: "Power through."
    • "Pause for Power."
    • "Very Real Power."
  • Reese's: "Not sorry."
    • "Perfect."
    • "Two great tastes that taste great together."
  • "Red Bull gives you wiiings."
  • Rice-a-Roni: "The San Francisco Treat."
  • Sargento: "Persnickety people. Exceptional cheese."
    • "We're real cheese people."
    • "A promise you can taste."
  • "It's Shake-and-Bake, and I helped."
  • Simply Orange orange juice:
    • "Simply unfooled around with."
    • "Honestly simple."
  • Skittles: "Taste the rainbow."
  • "Snickers Satisfies."
    • "Not going anywhere for a while? Grab a Snickers." Later simplified to "Hungry? Grab a Snickers."
    • The UK has "Get some nuts."
    • "You're not you when you're hungry."
    • "Maybe you just need a Snickers."
  • Sprite: "Obey Your Thirst."
  • Stouffer's: "Nothing comes closer to home."
  • Stride: "The ridiculously long-lasting gum."
  • "You know when you've been Tangoed."
  • York Peppermint Pattie: "Get the Sensation."
    Hotels & Motels 
  • Best Western: "The world's largest."
    • "Your best bet is as Best Western."
    • "As individual as America itself."
  • Days Inn: "Bask in the sun."
    • "The best value under the sun."
    • "Wake up to us."
    • "Try us. And compare."
  • Hilton: “For the stay,”
  • Marriott: "Travel brilliantly."
  • Motel 6: "(I'm Tom Bodett {for Motel 6}, and) we'll leave the light on for you." Going strong since 1986, and his voice has not changed one bit in that time.
    • "Save more for what you travel for."
  • "Premier Inn. Everything's premier but the price."
    • More recent ads use "Rest Easy".
    Insurance 
  • Aflac: "Ask about it at work."
    • "We got you under our wing."
  • Allstate: "Are you in good hands?"
    • "Get Allstate and be better protected from Mayhem, like me."
  • GEICO:
    • They parody this with their "So easy, a caveman can do it" commercials, in which cavemen take offense at the slogan.
    • For a straight example: "GEICO. 15 minutes could save you 15% or more on car insurance."
  • Liberty Mutual: "Only pay for what you need."
  • Nationwide:
    • "Proud to be different"
    • "...is on your side"
  • New York Life: "The company you keep."
  • State Farm: "Like a good neighbor, State Farm is there."
    Internet 
    Jewelry 
  • De Beers: "A diamond is forever" (often misquoted as "Diamonds are forever").
  • "He went to Jared."
  • "Every kiss begins with Kay."
    Military 
  • The US Military's various branches:
    • Army:
      • Get an Edge on Life
      • Be All That You Can Be
      • An Army of One
      • Army Strong
    • Navy:
      • It's Not Just a Job, It's an Adventure
      • Live the Adventure
      • Full Speed Ahead
      • Accelerate Your Life
      • A Global Force For Good
      • Join the Navy and See the World!
    • Air Force:
      • Aim High
      • Fly, Fight, Win
    • Marines:
      • We're Looking for a Few Good Men
      • The Few, The Proud, The Marines
    • Coast Guard:
      • Be a Part of the Action
      • Born Ready
    • National Guard
      • Always Ready, Always There
      • You Can!
      • Get Your Guard Up! (1970s)
    Public Service Announcements 
    Other 
  • Smith Barney brokerage: "We make money the old-fashioned way. We earn it."
  • "The American Express Card. Don't leave home without it."
  • Alka-Seltzer: "Plop plop, fizz fizz, oh what a relief it is." (which was also a Jingle)
  • Arc System Works: "Action. Revolution. Challenge."
  • Bow manufacturers have plenty of these:
    • APA: "We Are Not the Same"
    • Bowtech: "Refuse to Follow"
    • Elite: "The World's Most Shootable Bow"
    • Hoyt: "Get serious. Get Hoyt."
    • Mathews:
      • (2020s) "Elevating the Archery Experience"
      • (1990s–early 2000s) "Catch us if you can!"
    • PSE: "Precision Driven"
  • Bandai Namco Entertainment: "More Fun for Everyone.", Now "Fun for All into the Future", and this time it is fully used for all of Bandai Namco's operations.
    • Speaking of Bandai, their toy division has "Dream Creation" in Japan (using the Kanji for dream ("Yume") and "Creation" written in Katakana), which is still used to this day, and "Action Satisfaction" in North America in the mid-90s.
  • In the mid 90's, Capcom wants you to "TRY NEXT"... in Japan.
  • Discovery Zone: "Where Kids Wanna Be!"
  • Subversion leading to a change: DuPont's "Better Things for Better Living... Through Chemistry" was shorn of its last two words after the phrase "Better Living Through Chemistry" was subverted by the drug culture.
  • Electronic Arts: "Fueled by passion, driven by dreams."
    • "EA GAMES! Challenge everything."
    • "E! A! SPORTS! It's in the game!"
  • Energizer: "It keeps going and going and going..."
  • FedEx: "The world on time."
    • When they were known as Federal Express: "When it absolutely, positively has to be there overnight."
  • Formula One: "Engineered Insanity."
    • "It's All to Drive For."
  • Hallmark: "When you care enough to send the very best."
  • LEGO: "Rebuild the World."
  • "There are some things money can't buy. For everything else, there's Mastercard." In more recent years they've used "Priceless", which is taken from the same ad campaign.
  • "Is it live or is it Memorex"?
  • miHoYo: "Tech Otakus Save the World"
  • MLB: "Baseball is Something Else."
    • "I Live for This."
  • MLS: "Our Soccer is Calling."
  • NASCAR: "It's in the blood."
    • "Hell yeah!"
  • NBA: "Don't Miss a Thing."
    • "Where Amazing Happens."
    • "I Love This Game!" Later changed to "I Still Love This Game!" following the 1998-99 Lockout.
    • The WNBA currently uses "More Than Game."
  • NHL: "The Coolest Game on Earth."
  • Sanrio: Small Gift, Big Smile
  • Silentnight Beds: "Sleep tight." "Have a silent night."
  • T-Mobile US:
    • (2020s) "Get even more without paying more."
    • (late 2010s–early 2020s) "The Un-Carrier"
  • "More bars. In more places. Cingular/Verizon Wireless.
  • Verizon: "Can you hear me now?" Later repurposed by Sprint before Verizon repossessed it.
  • US college sports conferences also have them...
    • Big South Conference: "Where Winners Are Made"
    • Big West Conference: "Only The Bold"
    • Mountain Pacific Sports Federation: "Tomorrow's Olympians... Today!"note The slogan is very much justified, as the MPSF, which doesn't sponsor football or basketball, was created by several all-sports conferences in the western third of the country specifically to provide a home for non-revenue sports, all of which happen to be contested in the Olympics.
    • OVC–Big South Football Association:note A football-only alliance between the Big South and the Ohio Valley Conference. "Stronger Together"
    • Southeastern Conference: "It Just Means More"
    • West Coast Conference: "We Create Champions"
  • UPS: "Moving our world forward."
    • "We ♥︎ Logistics."
    • "What can Brown do for you?"
    • "We want to Race the Truck. People love the truck."
  • Visa: "It's Everywhere You Want to Be."
  • WCW: "Where the Big Boys Play."*"Look at the adjective: play!" "Stone Cold" Steve Austin would interpret it as "Where the Big Boys Play with Each Other!"
  • WWE has had a few, "Attitude" and "Ruthless Aggression" caught on so well that they're retroactively used to describe the time periods they were used. A little less catchy were "What the World Is Watching!" (used in the 1980s), "The Worldwide Leader in Sports Entertainment" (used in the mid 90s),note Not to be confused with The World Wide Leader in Sports and "Then. Now. Forever. Together." (used in the late 2010s and 2020s). This video👁 Image
    put up by WWE shows most of the slogans used from the 1980s on.
    Restaurants 
  • Arby's:
    • "We Have the Meats."
    • "It's Good Mood Food!"
    • "I'm thinking Arby's."
  • Baskin-Robbins: "Seize the yay!"
  • Burger King's most famous slogan is "Have it your way", but they shortened it in the 2010s to just "Your Way". Since the logo was often displayed next to the slogan in its ads, it makes it looks like it said "Burger King Your Way".
    • The Australian branch, Hungry Jack's, has "The burgers are better at Hungry Jack's".
    • The BK Kids Meal's successor, the BK Crown, has "Imagination Is King".
    • Their current slogan, introduced in 2023, is "You rule." This is used interchangeably with "Have it your way."
    • "There's a new King, and it's you!"
  • Chick-fil-A:
    • "EAT MOR CHIKIN" (sic)
    • "It's the little things".
  • Chuck E. Cheese's: "Where a kid can be a kid."
    • Also used by its predecessor/former competitor, Showbiz Pizza.
    • During the Pizza Time Theater days (early to mid 1980s) it was "Smile America, say Chuck E. Cheese!"
  • Church's Chicken: "Gotta love it."
    • "For the LOVE of chicken."
    • "I know what good is."
  • "You can't say Domino's without saying mmm."
  • Dunkin' Donuts:
    • "Time to make the donuts."
    • "America runs on Dunkin'."
  • In-N-Out Burger: "Quality you can taste."
  • Jack in the Box: "We don't make it, till you order it."
    • "The food is better at the Box."
    • "Welcome to Jack in the Box!"
  • Jersey Mike's: "A Sub Above"
  • Jollibee: Their most iconic slogan is "Bida ang saya!" (literally "Happiness is the main character/star" in Filipino, but can be interpreted as "Happiness leads!"
    • Sometimes "Bida ang sarap!" (literally "Deliciousness is the main character")
    • In the 1980s, it was "Langhap-Sarap" (roughly "delicious smell"), though it's now the slogan for their Yumburger.
      • Then in the 1990s it became "Atin ang Langhap-Sarap! ("Langhap-Sarap is ours!")
    • Its signature dish, the Chickenjoy has its own slogan, which happens to be in English (unless Crunchtastic words are discredited as that language): "Crispylicious, juicylicious."
  • "Everybody needs a little KFC."
    • "Kentucky Fried Chicken, we do chicken right!"
    • "Life tastes better with KFC."
    • Jingle: "so S O... G double-O D Good." The "SOGOOD" one is still used outside of the US though, jingle optional.
    • "It's finger-lickin' good!"
    • "Visit the Colonel."
    • "Chicken Capital USA".
    • "Believe in chicken" in the UK.
  • Little Caesars: "Pizza! Pizza!"note Not valid in Canada, home to a completely separate chain known as "Pizza Pizza". In fact, Little Caesars had to buy the rights to use the slogan in the US from the Canadian outfit.
  • McDonald's, as of 2006, is using "I'm Lovin' it!". They've also used "Did somebody say McDonald's?" (used in the mid-90s) and "It's a good time for the great taste of McDonald's" (which was used throughout The '80s until the early The '90s), among others; one promotion in the 1970s turned the entire ingredients list for a Big Mac into a slogan/jingle that many Baby Boomers can still recite today.
    • "Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun." Or, as it was usually said "TwoAllBeefPattiesSpecialSauceLettuceCheesePicklesOnionsOnASesameSeedBun."
    • "You deserve a break today." Revised as "Have you had your break today?" in The '90s.
    • The late-'90s and early-2000s brought us "We love to see you smile" and "Put a smile on".
    • In France, there's "Venez comme vous êtes." ("Come as you are.") to promote an inclusive image for the company.
    • "Fancy a McDonald's?" in the UK.
  • Papa John's Pizza: "Better ingredients. Better pizza."
  • Pizza Hut: "Makin' it Great!"
    • "Nobody OutPizzas the Hut."
    • "Gather round the good stuff."
    • "Let's hit the Hut" in the UK.
    • "Putt Putt to the Pizza Hut."
  • "Love that chicken from Popeyes!"
    • For some time in the mid-2010s, the Jingle was used alongside "Louisiana Fast".
  • Quiznos: "Mmmm... Toasty!"
  • Subway: "Eat fresh."
    • "The way a sandwich should be."
    • "Fresh is what we do."
    • "Founded on fresh."
    • "So much sandwich."
    • "Make it what you want" in the UK.
  • Taco Bell: "Live más."
    • "Deliciously different."
    • "Think outside the bun."
  • Wendy's:
    • "Quality is our recipe."
    • "Where's the beef?", which became a marketing phenomenon.
    • "You know when it's real."
    • "It's waaaay better than fast food. It's Wendy's."
    • "Now that's better."
    • "We got you."
    • "Gotta Be Wendy's."note GOTTA BE FRESH
  • Whataburger: "Just like you like it."
    Retailers 
  • 7-Eleven: "Oh thank heaven for 7-Eleven."
  • Argos:
    • "Don't shop for it, Argos it!"
    • "Find it, get it, Argos it."
    • "Go Argos" (extended to "Go play, go Argos" for toy ads)
    • "You're good to go."
    • "Life's here, be ready."
    • "There's more to Argos."
  • Best Buy: "Let's talk about what's possible."
  • Blockbuster: "Go home happy."
    • "Make it a Blockbuster night."
    • "Wow, what a difference!"
  • Coles: "Value the Australian way."
  • Foodland (Australia): "The Mighty South Aussies"
  • GameStop: "Power to the players."
  • Giant Tiger, a Canadian discount retailer, has used a few slogans:
    • "Your All Canadian Family Discount Store."
      • Sometimes, the slogan was shortened to "Your Family Discount Store."
      • In Quebec, the slogan was translated in French as "Votre Magasin d'Escompte Familial du Québec." Sometimes shortened to "Votre Magasin d'Escompte Familial."
      • In Atlantic Canada, the slogan was woolseyized as "Your Atlantic Family Discount Store."
    • 2013-2021: "Your saveoneverything store."
      • In Quebec, this slogan was rewritten in French as "votre magasin vos économies".
    • "100% Canadian owned, eh!"
    • "For You. For Less."
    • "Low price is what we do."
  • The Home Depot:
    • "More saving. More doing."
    • "Let's Do This"
    • "Where Doers Get More Done"
  • Kmart: "The savings place." and "There's smart, and there's Kmart smart."
  • Kroger: "Fresh for everyone."
  • Lowe's: "Never stop improving."
    • "Improving home improvement."
  • For many, many years, Men's Wearhouse commercials routinely ended with founder George Zimmer saying "You're gonna like the way you look. I guarantee it."
  • Petco: "Where the pets go."
  • PetSmart: "Anything for pets."
  • Publix: "Where shopping is a pleasure."
  • RadioShack: "The technology store."
  • Staples: "Yeah. We've got that."
    • "That was easy."
  • Target: "Expect more. Pay less."
    • "See. Spot. Save."
    • "Target Run and Done."
  • Tesco: "Every little helps."
  • Toys "R" Us — "The world's biggest toy store."
    • "You'll never outgrow us."
    • "More fun, more choices, more ways to save."
    • "The world's joy store."
    • "C'mon, let's play."
    • "Awwwesome"
  • Walmart: "Save money. Live better."
    • "Always low prices. Always."
    • "Welcome to your Walmart."
    • "Who knew?"
  • Woolworths (the Australian supermarket chain): "The fresh food people"
  • Zellers, a now-defunct retail chain in Canada, used numerous slogans up until its closure in 2013:
    • Early 1980s: "The low prices of Zellers are in the news." (Zellers [sic] low prices are making headlines)
    • 1980s: "Only you'll know how little you paid."
    • 1980s: "Shopping anywhere else is pointless."
    • Late 1980s and 1990s: "Where the lowest price is the law!" This was later extended to "Where the lowest price is the law...everyday!" Storefronts used a variation known as "Because... the lowest price is the law!"
    • 1990s: "Truly Canadian."
    • 1997–2000: "Better and Better."
    • 2000–2013: "Everything from A to Z."note Pronounced "zed"; the "zee" pronunciations is unique to American English.
    Television 
  • ABC's One Saturday Morning reminds viewers that "You only get one a week." And by that, we mean the Saturday-Morning Cartoon Kids Block.
  • A&E:
    • Be Original
    • We Are A&E
    • Real Life. Drama
    • Time Well Spent
    • Escape the Ordinary
  • Animal Planet: "Surprisingly human."
  • Buzzr: "Let's play."
  • Cartoon Network: "Where else?"
  • "This is CBS."
    • "Welcome home."
    • "We've got the touch."
    • "Only CBS."
  • "Channel 5: "Watch + stream free".
  • Discovery Family: "Better Together."
    • Previous slogans included: "All Together Now", and "Let's Go!"; As The Hub it used "It could happen" and "Where everything comes together".
  • Disney Channel: "Hi I'm (insert actor's name) from (insert show's name), and you're watching Disney Channel." Cue the famous wand drawing a pair of Mickey ears.
    • The secondary slogan is currently "The best place to be."
    • Back when it was a premium cable service, The Disney Channel was called "America's family network."
  • Disney Junior: "Where the magic begins." As Playhouse Disney it used "Where learning is powered by imagination."
  • ESPN: "The World Wide Leader in Sports."
    • "It's not crazy, it's sports."
  • "We are Fox Sports!" Regional channels (before being rebranded to Bally's and later FanDuel) would follow it up with "We are (city/region/state name)!"
  • Freeform: "Become with us" and "The new name for ABC Family", both are interchangeable. After the first logo change, it acquired a new one: "A little forward" (without the period). ABC Family itself had "A new kind of family."
    • ABC Family's predecessor, Fox Family Channel, had "You Belong".
  • "You're watching Game Show Network!"
    • "All play, all day!"
    • "Get me in the game!"
    • "play."
    • When they were known as GSN: "The Network for Games" (2004-07), "Get in the Game" (2007-08), "Catch a Game" (2008), "playeveryday" (2008-10), "The World Needs More Winners" (2010-12), and "Ready to Play?" (2015-18).
  • HBO:
    • "It's not TV. It's HBO."
    • "Something special's on."
    • "There's no place like HBO."
    • "Great movies are just the beginning."
    • "HBO people don't miss out."
    • "The great entertainment alternative".
    • From 2011 to 2017, it was simply "It's HBO."
  • IFC: "Always on. Slightly off."
  • Ion: "Positively entertaining."
  • MBC: "meet me, MBC"
  • MSNBC:
    • "This is who we are."
    • "Lean forward."
  • NBC:
    • "More colorful."
    • Previous slogans include: "Proud as a peacock", "Our pride is showing", "Just watch us now", "Let's all be there" and "Come home to the best".
  • Nickelodeon: "We Make Fun."
    • Previous slogans were: "Nick is kids" (90s), "The First Kids Network" (80s), "That splat is real." (2000s), and "Are You Ready?" (early 2010s).
    • Nick Jr.: "TV Made Just for Kids." Previous slogans included: "It's like preschool on TV", "The Smart Place to Play", and "Ready to Play."
    • Nicktoons: "Keep it Here"
    • Previous slogans included: "Not just Cartoons, Nicktoons!" (2000-2003), "We Love Cartoons" (2003-2005) "Animation Capital of the World" (2005-2009), "Big Stars, Animated." (2009-2014), "Make Your Move," "Action to the Maxtion," "Nicktoons is All Day Everyday," and "BOOM! Nicktoons!" (all of these were used from 2014-2023).
    • The UK feed of Nicktoons had "Laugh Your Pants Off!" (2007-2010) and "100% Toons: May Contain Nuts" (2013-2014).
  • PBS: "Be more."
  • Syfy: "Imagine Greater."
  • TBS: "Very funny."
  • TNT: "We know drama."
  • Turner Classic Movies:
    • "Let's movie."
    • "Where then meets now."
  • Toon Disney: "Built from the best toons."
  • Universal Kids: "Adventure on!" Their predecessor/preschool block Sprout had "Let's grow!" and "free to grow."
    • Previous slogans included "Let's grow! & "Being a kid is universal."
  • UPN: "The first network for the next century."
  • USA Network: "Characters welcome."
    • Previous slogans included: "The cure for the common show!", "The Remote Stops Here", and "America's Favorite Cable Network".
    • Their current slogan, introduced in 2016, is "We the Bold".
  • The WB:
    • "Kiss the frog, baby!"
    • "A fifth network? When frogs sing."
    • "Watch the frog."
  • WildEarth:
    • "It's in your nature"
    • "Expect the unexpected with WildEarth"
    Technology 
  • Apple: "Think Different."
  • If you're not playing on a 3DO Interactive Multiplayer, then "What are you playing with?"
  • Compact Disc: "Perfect sound forever."
  • General Electric:
    • "Imagination at work."
    • "We bring good things to life."
  • Most of Intel's slogans have emphasized the word "inside".
    • "The Computer Inside".
    • "Experience what's inside"
    • "Look Inside."
  • Microsoft: "Empowering others."
    • "Where do you want to go today?" (1990s), "Your potential. Our passion." (2000s), "Be what's next." (2010s)
    • Their gaming consoles have used "There's no power greater than X" and "Play more." (Xbox), "Jump in." (Xbox 360), "Jump ahead." (Xbox One), and "Power Your Dreams. (Xbox Series X|S)
  • Motorola: "Hello, Moto."
    • Their Droid models used "Droid Does."
  • Nintendo: "There's no play like it."
  • Nokia: "Connecting People."
  • Nvidia: "The Way It's Meant to Be Played."
    • "Born to Perform"
    • "Game Advanced"
    • "Gaming Perfected"
    • "Graphics Reinvented"
    • "RTX On."
  • Philips: "Innovation and you." Formerly "Let's Make Things Better."
  • Sega: "To be this good takes AGES, to be this good takes SEGA."
    • Sega Master System: "The challenge will always be there."
    • Sega Genesis: "Welcome To The Next Level." and "Genesis does (what Nintendon't)."
    • Sega Dreamcast: "It's thinking." (US) and "Up to 6 billion players"note referring to the total global population at the time (UK).
  • Sony had four international slogans (six, if you include the US slogans "The One and Only" - late 1970s and 1980s - and "Research Makes The Difference - 1960s to early 1970s): "It's a Sony", "like.no.other", "make.believe", and the recent one, "BE MOVED". "It's a Sony" only shows up in the US in a few commercials from the late 1970s to the early 1990s.
    Theme Parks 
  • Busch Gardens: "Fun grows here."
    • Busch Gardens Tampa: "Where people and caged animals run free."
    • Busch Gardens Williamsburg: "Celebrate, connect, and care for the natural world through the power of entertainment."
  • Disney Theme Parks: "Where dreams come true."
    • Disneyland Resort: "A whole new world."
      • Disneyland Park: "The happiest place on Earth."
      • "Where the magic began."
      • "Wonderful memories. Wonderful days." note This is sung to the tune of "Zip-a-Dee-Doo-Dah".
      • Disney's California Adventure: "A fun new state of Disney magic."
    • Walt Disney World: "The vacation kingdom of the world."
      • Magic Kingdom: "The most magical place on Earth."
      • EPCOT: "The magic of possibility."
      • Disney's Hollywood Studios: "Let your adventure begin"
      • Disney's Animal Kingdom: "The imagination of Disney gone wild."
    • Disney Cruise Line: "Discover uncharted magic."
    • Disneyland Paris: "Where Magic Gets Real."
    • Tokyo Disneyland: "The Kingdom of Dreams and Magic."
  • Dutch Wonderland: "The Kingdom for Kids."
  • Europa-Park:
    • "Deutschlands größter Freizeitpark" note Germany's biggest theme park
    • "Zeit. Gemeinsam. Erleben." note Experience. Time. Together.
  • Great Wolf Lodge: "Strengthen the Pack"
  • SeaWorld: "Real. Amazing."
    • SeaWorld Orlando: "The coaster capital of Orlando."
    • "From park to planet."
  • Sesame Place: "Go before they grow."
  • Six Flags: "Go big. Go Six Flags."
    • "It's playtime!"
    • "So big. So fast. So close."
    • "More flags, more fun!"
    • Six Flags Magic Mountain: "Thrill capital of the world."
      • Prior to the Six Flags ownership, Magic Mountain had the slogan "If we weren't a little crazy, you wouldn't have so much fun."
  • Universal Studios:
    • Universal Studios Hollywood: "The entertainment capital of L.A."
      • "The world's largest movie studio and theme park."
      • "If you haven't been lately, you haven't been."
    • Universal Orlando Resort: "Let Yourself Woah"
      • Universal Studios Florida: "See the stars. Ride the movies."
      • "No one makes believe like we do."
      • "A vacation from the ordinary."
      • Islands of Adventure: "The adventure comes alive."
    • Universal Studios Japan: "No Limit!"
      • "The Power of Hollywood" (2001-2002)
  • Efteling: "Wereld vol wonderen" note  World full of wonders
    Tobacco 
  • Camel: "I'd walk a mile for a Camel."
    • "Smooth character." (For ads with Joe Camel)
    • "More doctors smoke Camel than any other cigarette."
  • Lucky Strike: "Be happy, go lucky!"
    • "It's toasted!"
    • "L.S./M.F.T. (Lucky Strike Means Fine Tobacco)".
  • Marlboro: "Come to where the flavor is. Come to Marlboro Country."
  • Philip Morris: "Call for Philip Morris!" (Better known for its use on radio, but was heard on TV in its early days, particularly on I Love Lucy.)
  • "Us Tareyton smokers would rather fight than switch!"
    • When American Tobacco later introduced Tareyton Light, that brand was promoted with "Us Tareyton smokers would rather light than fight!"
  • "Winston tastes good, like a [knock knock] cigarette should".
    • "What do you want, good grammar or good taste?" poked fun at the Grammar Nazis who complained that the above slogan should read "as a" instead of "like a".
    • "Excellence. The best live up to it."
    Transportation 
  • Alaska Airlines: "Fly smart. Land happy."
  • American Airlines: "We know why you fly."
    • "Something special in the air."
    • "We're American Airlines. Doing what we do best."
  • Delta Airlines: "Keep climbing."
    • “At Delta, we love to fly, and it shows.” (80s-90s)
  • Eastern Airlines: "The wings of man."
    • "We earn our wings every day."
  • Qantas: "The Australian airline."
    • "The spirit of Australia."
  • United Airlines: “Fly the friendly skies.” Usually accompanied by "Rhapsody in Blue" by George Gershwin.
  • Southwest Airlines: “You are now free to move about the country.”
  • "Go Greyhound and leave the driving to us."
    • "Tour in style."
    • "Where can we take you?"
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Video Example(s):

Wii Would Like To Play

In North America, ad company Leo Burnett created a series of award-winning commercials for the Nintendo Wii featuring two Japanese businessmen traveling the United States and asking people to play Wii games with them using the now-iconic "Wii Would Like To Play" tagline. This particular ad promotes Super Smash Bros. Brawl.

Alternative Title(s): Slogan

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In North America, ad company Leo Burnett created a series of award-winning commercials for the Nintendo Wii featuring two Japanese businessmen traveling the United States and asking people to play Wii games with them using the now-iconic "Wii Would Like To Play" tagline. This particular ad promotes Super Smash Bros. Brawl.

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