Norton editorial policy and standards

Accuracy is at the core of our editorial mission, and AI helps us along the way. 

AI tools are powerful, but they’re not perfect. They can introduce factual errors, produce biased content, and misrepresent information. While our editorial team and product experts use AI to assist us, we know that human guidance and critical thinking are essential to presenting information accurately, and can’t be replaced with technology. 

We view AI as a support tool, not a creator. While we may use AI to assist with parts of the publishing process — like researching, filtering and summarizing information, and writing headlines — every piece of content published across our platforms is reviewed and approved by a human. Even if AI contributes to a draft, the final published work goes through multiple rounds of rigorous editorial and accuracy checks. 

All of our content, whether it explains a complex cybersecurity issue or offers practical guidance, follows a rigorous editorial process. Our articles are thoroughly researched by subject-matter experts, written and reviewed by professional writers, and fact-checked by editorial staff.  

Our editors constantly track changes in cybersecurity trends, government regulations, and product roadmaps to ensure that the information we deliver is timely and relevant. When necessary, we revise and republish content to reflect the latest developments.  

Our articles are written by professional writers and product experts who specialize in writing about technology and digital safety. When content involves more technical or security-specific subject matter, it’s reviewed by internal subject-matter experts, including threat researchers, product experts, and engineers. All our writers and reviewers are experienced in educating readers on cyber threats through accessible, accurate content. 

Editors oversee the entire publication process to ensure editorial integrity, accurate sourcing, and consistency. Our editorial staff also receives internal training on ethical AI use and misinformation awareness to maintain the highest level of quality and trust. 

If you have questions about our editorial process or believe you have encountered content that does not reflect the principles we lay out in this policy, we encourage you to contact us. We value the trust you place in us, and we work every day to uphold it.