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URL: https://wordpress.org/plugins/betterlinks/

⇱ BetterLinks – URL Shortener, Short Links, Link Tracking & Affiliate Link Manager – WordPress plugin | WordPress.org

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BetterLinks – URL Shortener, Short Links, Link Tracking & Affiliate Link Manager

Description

Want to make your brand stand out? BetterLinks brings you the chance to easily create, shorten and manage any URL to help you cross-promote your brands & products. With its intuitive & easy to understand user interface, you can – short any links, do split tests with dynamic redirects, check broken links, monitor campaigns with UTM builder, manage user roles, examine click-through rates, create links without admin access, track analytics, and much more without breaking any sweat to make each marketing campaigns successful.

WHY YOU NEED BETTERLINKS 🔥

  • Easy-to-use WordPress link shortener
  • Create attractive looking links instantly
  • Create Short Link on the fly with just one click even without admin access.
  • Add multiple link redirect types (301, 302, 307)
  • Analyze & track your marketing campaigns
  • Enhance your affiliate marketing strategies
  • Manage your links directly in Gutenberg & Elementor
  • Manage your tags and check the performance of your links associated to each tag
  • Manage your Categories and check the performance of your links associated to each Category
  • Reduce link load time with optimized queries
  • Monitor marketing campaigns with UTM Builder
  • Prevent bot traffic and clicks with Bot Blocker
  • Check broken links right from the dashboard
  • Easily manage & share your Fluent Boards task

SIMPLE & FAST LINK MANAGEMENT PLUGIN 🎉

✨ Aesthetic Drag & Drop UI: Create & manage any links with just a couple of clicks. From creating, editing to configuring – everything in one place

🧲 Quick Link Shortening: Make your long URL links into short ones and create pretty links within minutes

💫 One-Click Share: Copy your shortened URL right from the dashboard and share it instantly

⚙️ Easy Configuration: Easily setup your Link Redirects (301, 302, 307 and Cloaked) and all your Link options

💪 Fast Response: Less Database queries result in faster response time

🔃 Simple Migration: Migrate from Third-party Plugins such as PrettyLinks, ThirstyAffiliates with one-click

POWERFUL LINK TRACKING & ANALYTICS FEATURES 🚀

📈 Real-time Analytics: Generate real-time analytics data and easily evaluate the performance of your shortened links with just a glance

🔎 Examine Click-Through Rate: Examine the performance of your click-through rates of your shortened URLs right from one place

📊 Generate Reports: Gather analytics reports (e.g., top referer clicks, top social media clicks, top OS clicks, top browser clicks and more) to evaluate and run successful marketing campaigns

📅 Interactive Calendar to Filter Clicks: Easily filter your shortened links based on certain dates from the interactive calendar

🔗 UTM Builder to Track Campaigns: Add parameters to URLs to monitor your marketing campaigns

🚀 Instant Gutenberg & Elementor Redirects: Redirect your URLs and manage your links directly from Elementor & Gutenberg Editor

More Advanced Features with BetterLinks PRO:

  • Get better insights with Individual Analytics [PRO]
  • Control and manage user roles & permissions [PRO]
  • Set link scheduler, expiration dates & number of click limits [PRO]
  • Integrate seamlessly with Google Analytics [PRO]
  • Facebook Pixel Tracking [PRO]
  • Carry out split tests with Dynamic Redirects [PRO]
  • Force enable secure HTTPS Redirection [PRO]
  • Broken Link Checker with Email Notification [PRO]
  • Auto-Link Keywords [PRO]
  • Auto-Create Links [PRO]
  • Affiliate Link Disclosure [PRO]
  • Password Protected Redirect [PRO]
  • Customize Link Preview [PRO]
  • Custom Scripts [PRO]
  • Custom Domain [PRO]
  • Full Site Link Scanner [PRO]
  • Global UTM Builder [PRO]
  • Auto Post Link Generator [PRO]
  • AI Bulk Link Generator [PRO]

ALL FEATURES | DOCUMENTATION | PRICING

🔥 WHAT’S NEXT

If you like BetterLinks, then consider checking out our other WordPress Plugins for FREE:

🔝 Essential Addons For Elementor – Popular Elementor extensions with 2 million+ active users in the WordPress repository.

👉 Essential Blocks For Gutenberg – Advanced blocks library to enhance your Gutenberg web-building experience.

🔔 NotificationX – Social Proof & FOMO Marketing Solution to increase conversion rates.

📄 EmbedPress: Easiest WordPress embedding plugin to add content from 250+ sources with one click. Works in Gutenberg, Elementor, and more.

📝 BetterDocs– Documentation & Knowledge Base Solution for WordPress, which also reduces your manual support requests.

⏰ SchedulePress – Complete solution for scheduling WordPress posts through an editorial calendar & social share.

☁️ Templately – Free WordPress templates library for Elementor & Gutenberg along with the cloud collaboration with team option.

🔎 Easy.Jobs – Smart and easy recruitment and talent sourcing solution for hiring remotely with AI-powered screening system, question sets, remote interviews, and designing branded career pages with Elementor.

🎨 Flexia: Lightweight, customizable & multi purpose theme for WordPress.

Visit WPDeveloper to learn more about how to do better in WordPress with Help Tutorial, Tips & Tricks.

👨‍💻 DOCUMENTATION AND SUPPORT

💙 Loved BetterLinks?

Screenshots

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Installation

Modern Way:

  1. Go to the WordPress Dashboard “Add New Plugin” section.
  2. Search For “BetterLinks”.
  3. Install, then Activate it.
  4. Follow the Documentation

Old Way:

  1. Upload betterlinks to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Follow the Documentation

FAQ

Does it work with any WordPress theme?

Yes, it will work with any standard WordPress theme.

Can I migrate to BetterLinks from any plugin?

If you were previously using any link shortener and redirection plugin, you can migrate to BetterLinks instantly.

Who can benefit more from BetterLinks?

BetterLinks is very useful for website owners, affiliate marketers, SEO experts or anyone who requires link shortening, redirection, tracking or overall link management on WordPress.

Reviews

As a nonprofit, this has been an integral tool for serving our community more fully! Big thanks to the WPDeveloper Team for developing such a great software. And great support as well.
This plugin is exactly what we needed to help us share long links and track them. We had an issue and support didn’t rest until it was fully resolved. Best support I’ve ever received. This is a great team backing a great product. 100% recommend.
It’s the easiest way to check your internal and external links or to keep an eye on your links
I use BetterLinks Pro across multiple client websites, and it has made managing and sharing links so much easier. Many of my clients book services through external platforms, and this plugin lets me create simple, branded redirects that are easy for customers to click and remember. It keeps everything organized in one place and saves me from dealing with long, messy URLs. Support has also been great when I needed guidance. Quick responses, clear help, and no runaround.
I’ve been using BetterLinks Pro for a while now, and it’s been one of the easiest plugins to work with. It has made it simple for me to share links in ways people actually use, especially for promotions on places like Instagram where QR codes are not always practical or easy for people to understand. Being able to quickly create clean links and track how they perform has made a real difference in how I share things online. The support team has also been fantastic. Every time I had a question or ran into something I could not figure out, they responded quickly, helped me through it, and I never felt brushed off. That experience is a big part of why I liked it enough to upgrade my license from a single site to unlimited. Overall, it just does what it is supposed to do without being complicated, and it has genuinely helped me.
Great Plugin! Thanks for Tracy’s support!
Read all 84 reviews

Contributors & Developers

“BetterLinks – URL Shortener, Short Links, Link Tracking & Affiliate Link Manager” is open source software. The following people have contributed to this plugin.

Contributors

“BetterLinks – URL Shortener, Short Links, Link Tracking & Affiliate Link Manager” has been translated into 3 locales. Thank you to the translators for their contributions.

Translate “BetterLinks – URL Shortener, Short Links, Link Tracking & Affiliate Link Manager” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

2.4.12 – 07/06/2026

  • Improvement: Redesigned Import/Export with improved field mapping and support for complex imports.
  • Improvement: Resolved Plugin Check (PCP) warnings and errors.
  • Few minor bug fixes & improvements

2.4.11 – 21/05/2026

  • Few minor bug fixes & improvements

2.4.10 – 11/05/2026

  • Improvement: WPML support for Affiliate Link Disclosure Notice translations.
  • Fixed: Missing ABSPATH protection issue causing PHP fatal errors on direct file access.
  • Fixed: CSV import issue stripping % characters from target_url, causing broken redirects.
  • Few minor bug fixes & improvements

2.4.9 – 16/04/2026

  • Improvement: Added WPML-compatible translatable string support.
  • Few minor bug fixes & improvements

2.4.8 – 06/04/2026

  • Fixed: Resolved an issue where duplicating a BetterLinks URL caused the original Shortened URL to stop working
  • Few minor bug fixes & improvements

2.4.7 – 26/02/2026

  • Improvement: Improved Analytics table with dynamic column resize control
  • Improvement: Added toast notifications for all status updates
  • Few minor bug fixes & improvements

2.4.5 – 10/02/2026

  • Improvement: Added proper handling for root relative target URLs beginning with a forward slash (“/”)
  • Fixed: Link management issue Gutenberg editor
  • Few minor bug fixes & improvements

2.4.4 – 02/02/2026

  • Fixed: Missing Prefix issue in default general settings
  • Fixed: Duplicate short link data related issue
  • Few minor bug fixes & improvements

2.4.3 – 14/01/2026

  • Fixed: Migration error caused by a scalar value being treated as an array.
  • Few minor bug fixes & improvements

2.4.2 – 05/01/2026

  • Fixed: Share Task issue with Fluent Boards Link Management
  • Few minor bug fixes & improvements

2.4.1 – 28/12/2025

  • Fixed: Missing geolocation script reference causing console errors
  • Fixed: Database migration issue during plugin updates
  • Few minor bug fixes & improvements

2.4.0 – 18/12/2025

  • Improvement: Introduced Bulk Deletion option in Specific Clicks Analytics and Item-wise Analytics.
  • Improvement: Introduced Multiple URL Slug Generation mechanism
  • Few minor bug fixes & improvements

2.3.4 – 27/11/2025

  • Few minor bug fixes & improvements

2.3.3 – 18/11/2025

  • Few minor bug fixes & improvements

2.3.2 – 26/10/2025

  • Improvement: Added “Refresh Stats” option on the Analytics page for Instant data updates.
  • Improvement: Enhanced the “Reset” mechanism — it now supports date-wise resets with individual link data clearing.
  • Few minor bug fixes & improvements

2.3.1 – 21/09/2025

  • Improvement: Added Default Category selection option.
  • Improvement: Database repair now runs automatically during installation.
  • Few minor bug fixes & improvement

2.3.0 – 26/08/2025

  • Added: Support for Category Management
  • Few minor bug fixes & improvements

2.2.2 – 19/12/2024

  • Few minor bug fixes & improvements

2.2.1 – 27/11/2024

  • Fixed: Fatal Error on Plugin activation
  • Fixed: Quick Setup default configuration value
  • Fixed: Prevent unwanted duplicate link creation with Quick Link Creation Feature
  • Few minor bug fixes & improvements

2.2.0 – 26/11/2024

  • Improvements: Added ‘Migrate from Database’ option for 3rd party plugins in Tools
  • Improvements: Added Link Duplication in Manage Links
  • Improvements: Asset loading performance in Gutenberg
  • Few minor bug fixes & improvements

2.1.12 – 21/11/2024

  • Improvements: Added Total Click & Unique Click count in Graph Analytics
  • Fixed: Analytics filter query for total click & unique click count
  • Few minor bug fixes & improvements

2.1.11 – 14/11/2024

  • Few minor bug fixes & improvements

2.1.10 – 10/11/2024

  • Added: Quick Setup Wizard
  • Fixed: Referer not showing in Analytics when using ‘Open in New Tab’ in gutenberg
  • Tested up to WordPress version 6.7
  • Few minor bug fixes & improvements

2.1.9 – 23/10/2024

  • Fixed: Double link creation issue when using Instant Redirect Feature
  • Fixed: Unicode character encoding issue with Quick Link Creation Feature
  • Few minor bug fixes & improvements

2.1.8 – 15/10/2024

  • Improved: Security Enhancement
  • Few minor bug fixes & improvements

2.1.7 – 06/09/2024

  • Few minor bug fixes & improvements

2.1.6 – 05/09/2024

  • Improvements: Added 7G Firewall compatibility
  • Fixed: Quick Link Creation extra forward slash (“/”) issue
  • Fixed: Quick Link Creation Empty title issue
  • Few minor bug fixes & improvements

2.1.5 – 11/08/2024

  • Fixed: Resolved issue with undefined short slugs in Fluent Boards Link Management.
  • Few minor bug fixes & improvements

2.1.4 – 16/07/2024

  • Fixed: PHP Fatal Error Issue.
  • Few minor bug fixes & improvement

2.1.3 – 16/07/2024

  • Added: WordPress 6.6 Compatibility
  • Few minor bug fixes & improvement

2.1.2 – 07/07/2024

  • Fixed: Uncaught Error for using a scalar value as an array
  • Few minor bug fixes & improvement

2.1.1 – 26/06/2024

  • Improvement: Added Fluent Boards Shortened Link Deletion on Task Delete or Archive
  • Improvement: Added Category Hide option in Fluent Boards Links Management settings
  • Improvement: Added support for UTF-8 encoded characters in Quick Link Creation Feature
  • Fixed: Fatal error – Undefined variable in Quick Link Creation Feature
  • Fixed: Empty Sample CSV file on export
  • Few minor bug fixes & improvement

2.1.0 – 11/06/2024

  • Added: Fluent Boards Link Management Feature
  • Few minor bug fixes & improvement

2.0.0 – 19/05/2024

  • Added: Quick Link Creation Feature
  • Improvement: Link title will be automatically generated from the target URL’s title
  • Improvement: Manage Links date format now matches the WordPress default format
  • Improvement: Manage Tags UI
  • Fixed: Analytics now displays from the top of the page
  • Fixed: Added proper validation for Custom Fields
  • Few minor bug fixes & improvement

1.9.2 – 13/05/2024

  • Fixed: HTML element tag support inside Link Title
  • Few minor bug fixes & improvement

1.9.1 – 24/04/2024

  • Fixed: Exported CSV file’s column label
  • Few minor bug fixes & improvement

See changelog for all versions.

Commercial plugin

This plugin is free but offers additional paid commercial upgrades or support. View support

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Contributors

Support

Issues resolved in last two months:

2 out of 2

View support forum

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