👁 Barrel partnered with Khloud to evolve its Shopify experience, supporting the launch of Protein Chips and expanding the brand into a broader protein snacks platform.
From Popcorn to Chips: How Barrel Is Supporting Khloud’s Next Chapter
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👁 As better-for-you becomes the norm, brands must rethink digital. Learn how websites can guide decisions, build trust, and drive conversion.
Why “Better-for-You” Brands Need Better Digital Experiences
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👁 As part of Barrel's continued partnership with Wamsutta, they recently launched the first in a series of marketing landing pages designed to support focused campaigns and product storytelling.
Driving Product Discovery with New Marketing Pages for Wamsutta
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👁 Barrel continues to partner with Anthony’s Goods as the brand enters its next stage of growth with its first retail launch at Erewhon.
Anthony’s Goods Expands into Retail with Erewhon Partnership
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👁 As a data-driven brand, validation mattered. We partnered with Helio to test wireframes and design directions, using real user feedback to guide layout, navigation, and creative decisions.
How User Testing Shaped Revision Skincare’s Digital Experience
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👁 As part of our ongoing partnership with HALO, Barrel supported the brand through its acquisition of Child Craft, a legacy nursery furniture company known for cribs, dressers, changing tables, toy storage, and toddler beds. The acquisition marks a major step toward HALO’s long-term vision of becoming the leading megabrand in safe sleep and nursery essentials.
Helping HALO Scale Its Digital Ecosystem Through the Child Craft Acquisition
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👁 Discover how Barrel elevated McCormick’s holiday shop with a unified creative system designed to connect ecommerce, gifting, and media.
Bringing a Cohesive Holiday Experience to the McCormick Shop
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👁 See how Barrel and WITHIN helped Anthony’s Goods expand beyond Amazon with a new Shopify site and media strategy that boosted revenue, loyalty, and customer experience.
Anthony’s Goods Grows Revenue 22% With New Site and Media Strategy by Barrel and WITHIN
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👁 Cabot Creamery, proudly owned by a cooperative of dedicated farm families, has been producing award-winning cheeses and dairy products since 1919. As part of an ongoing retainer engagement, Barrel partners with Cabot to elevate their digital presence by strengthening brand loyalty, enhancing user engagement, and optimizing for conversions and SEO.
Inspiring Mealtime Creativity With Cabot’s New Recipe Experience
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👁 Sweet Loren’s is redefining baking with ready-to-bake treats made with clean, allergy-friendly ingredients that are packed with purpose. This project continues our long-standing collaboration with Sweet Loren’s, blending brand strategy and digital execution to evolve a site that’s as bold and joyful as the product itself.
Bringing Sweet Loren’s Joyful Rebel Brand to Life Online
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👁 Search is changing. AI Search, also referred to as Generative Engine Optimization (GEO), is quickly becoming the next frontier for digital strategy. Gartner is predicting by 2026 it could account for 40%+ of all Search.
GEO: The Next Frontier for CPG Brands in the Age of AI Search
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👁 When NFL star Christian McCaffrey joined While on Earth as a cofounder and investor, the brand wanted to create a seamless on-site experience to support the launch.
Fueling while on earth's Growth with Christian McCaffrey On Board
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👁 Since 1898, McCormick has been a trusted name in kitchens around the world. As part of a broader digital transformation, we helped bring together both commerce and content in McCormick’s recipe experience.
How We Leveraged User Testing to Redesign McCormick’s Recipe Experience
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👁 Since launching in April, Khloud has seen strong traction with its protein popcorn, and its latest release marks a major step forward. The brand introduced its first new product formats: single-serve popcorn packs, available in 24-packs of individual flavors and an 18-pack variety bundle.
Khloud Expands Its Product Line With Single-Serve Popcorn Packs
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👁 McCormick’s brand portfolio includes household names like Zatarain’s, Frank’s RedHot, Lawry’s, Cholula, and more—each with its own identity and audience. To bring these brands together in a cohesive digital ecosystem, we partnered with McCormick to design and test a new multi-brand experience on Shopify.
Creating a Cohesive Multi-Brand Experience for McCormick Through User Testing
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👁 Barrel led the end-to-end migration, streamlining site structure and positioning Elvie for long-term growth within a unified Shopify ecosystem.
Elvie’s Seamless Migration from BigCommerce to Shopify Plus
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👁 As part of our ongoing partnership with Sweet Loren's, we supported the launch of their limited edition collaboration with Hello Kitty®, featuring their first-ever birthday cake cookie dough. This partnership was designed to expand Sweet Loren’s reach by tapping into Hello Kitty’s loyal fan base, boosting brand awareness, and driving retail sales.
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Launching Sweet Loren's x Hello Kitty® Brand Collaboration
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👁 To boost on-site engagement, we created an interactive Digital Charcuterie Board quiz that helps users discover their perfect Cabot products and recipes. This feature personalizes recommendations, improving the user experience and making it easier for customers to find and purchase the perfect bundle.
Driving Engagement With a Curated Digital Charcuterie Board Quiz
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👁 Blank Beauty is a trailblazing nail polish brand using robotic technology to create custom on-demand colors. Barrel partnered with Blank Beauty to migrate their headless site into a fully optimized Shopify theme, preserving their unique design and elevating the online shopping experience.
A Seamless Migration for Blank Beauty from Headless to Shopify 2.0
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👁 Originally rooted in Vermont and the East Coast, Cabot has continued to grow nationwide, creating in-person experiences to attract new customers and boost engagement. We partnered with the Cabot team to launch an interactive Digital Journey that highlights all the places customers can experience Cabot firsthand—from retail stores and farms in New York and New England to events across the country.
Bringing Cabot Closer to Customers Nationwide
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👁 Sweet Loren's is a bold and innovative force in the world of baking that makes ready to bake cookies that aren’t just delicious but also clean, allergen-free, and packed with purpose. After migrating them from WooCommerce, we launched a simple Shopify blog to highlight their recipes. As their product line expanded, we reimagined their blog and ingredients page to drive product discovery and inspire customers by showing how different items can work together to create something new
Driving Customer Loyalty for Sweet Loren’s with Tasty Recipes and Ingredients
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👁 818 Tequila and luxury loungewear brand Leset teamed up to launch an exclusive collection of clothing sets inspired by 818’s signature brand colors.
818 Tequila’s New Merch Site Sells Out in One Week
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👁 As part of our ongoing partnership with Sweet Loren's, we supported the launch of their first-ever collaboration with Barbie™ and Mattel—introducing Barbie™ Pink Heart Shapes Sugar Cookie Dough. This collaboration, which featured an initial Target-exclusive launch, aimed to expand Sweet Loren's audience, increase brand awareness, drive retail sales, and reinforce their mission.
Sweet Loren’s and Barbie™ Launch a Pink Heart Shaped Cookie Dough
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👁 We’re excited to announce the launch of the newly redesigned website for HALO and aden + anais—now live on Shopify! This project was an incredible opportunity to support two beloved brands in their mission to deliver high-quality baby essentials and sleep solutions.
Migrating HALO and aden + anais From Magento to Shopify
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👁 We audited Cabot's gifting experience and recommended improvements for the 2024 BFCM and holiday season, including a gift card page, gifting bundles, a gift guide, and a multi-gift option for corporate gifting.
Creating A Cohesive Gifting Strategy for Cabot Creamery
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👁 818 Tequila, founded by Kendall Jenner, is an award-winning tequila brand made from 100% Blue Weber Agaves in Jalisco, Mexico.
Enhancing the 818 Tequila Omnichannel Experience
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👁 An industry innovator, Willow created the first wireless, hands-free wearable breast pump in 2018, making it discreet and convenient for nursing mothers to pump on the go. Their latest pump integrates the Willow companion app, which provides tools for tracking pump sessions, milk volume, and other data to monitor the breastfeeding journey.
Driving Engagement Through A New Willow Blog and About Page
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