All along the central coast of California β from Santa Cruz to Santa Maria and Ventura β youβll find the coastal land dense with acres upon acres of strawberry fields and the farmers and farmworkers who grow and harvest this vibrant, healthy berry.
90% of the strawberries grown in the U.S. originate in California, and generations of dedicated farmers continue to produce their crops in healthy, sustainable ways. In fact, more organic strawberries are grown in California than anywhere in the world.
So, what goes into getting these strawberries from our fields to your table?
Loads of passion, dedication, and care.
For more than 50 years, Californiaβs family strawberry farmers have exhibited a commitment to safety, the environment and their communities.
Discover how this crop has changed the land and impacted the lives of countless people over the years.