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MicroStrategy is an analytics and mobility platform that enables data-driven innovation. When paired with the CData ODBC Driver for Act-On, you gain database-like access to live Act-On data from MicroStrategy, expanding your reporting and analytics capabilities. In this article, we walk through adding Act-On as a data source in MicroStrategy Desktop and creating a simple visualization of Act-On data.
The CData ODBC Driver offers unmatched performance for interacting with live Act-On data in MicroStrategy due to optimized data processing built into the driver. When you issue complex SQL queries from MicroStrategy to Act-On, the driver pushes supported SQL operations, like filters and aggregations, directly to Act-On and utilizes the embedded SQL Engine to process unsupported operations (often SQL functions and JOIN operations) client-side. With built-in dynamic metadata querying, you can visualize and analyze Act-On data using native MicroStrategy data types.
Information for connecting to Act-On follows, along with different instructions for configuring a DSN in Windows and Linux environments.
ActOn uses the OAuth authentication standard. To authenticate using OAuth, create an app to obtain the OAuthClientId, OAuthClientSecret, and CallbackURL connection properties.
See the Getting Started guide in the CData driver documentation for more information.
When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.
If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.
If you are installing the CData ODBC Driver for Act-On in a Linux environment, the driver installation predefines a system DSN. You can modify the DSN by editing the system data sources file (/etc/odbc.ini) and defining the required connection properties.
[CData ActOn Sys] Driver = CData ODBC Driver for Act-On Description = My Description InitiateOAuth = GETANDREFRESH
For specific information on using these configuration files, please refer to the help documentation (installed and found online).
In addition to connecting Act-On in MicroStrategy enterprise products, you can connect to Act-On in MicroStrategy Desktop. Follow the steps below to add Act-On data as a dataset and create visualizations and reports of Act-On data.
SELECT * FROM Images👁 Querying Act-On for data.
Using the CData ODBC Driver for Act-On in MicroStrategy Desktop, you can easily create robust visualizations and reports on Act-On data. Read our other articles on connecting to Act-On in MicroStrategy and connecting to Act-On in MicroStrategy Web for more examples.
Download a free trial of the Act-On ODBC Driver to get started:
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👁 Act-On IconThe Act-On ODBC Driver is a powerful tool that allows you to connect with live Act-On data, directly from any applications that support ODBC connectivity.
Access Act-On like you would a database - access Campaigns, Programs, Reports, etc. through a standard ODBC Driver interface.