Use ChatGPT to Talk to Your Adobe Analytics Data via CData Connect AI

ChatGPT is an AI chatbot developed by OpenAI, launched in November 2022. Based on large language models (LLMs), it enables users to refine and steer conversations through natural language processing. ChatGPT's developer mode, available to Plus and Pro subscribers, provides full Model Context Protocol (MCP) support for connecting to external data sources and tools.

CData Connect AI offers a dedicated cloud-to-cloud interface for connecting to Adobe Analytics data. The CData Connect AI Remote MCP Server enables secure communication between ChatGPT and Adobe Analytics. This allows you to ask questions and take actions on your Adobe Analytics data using ChatGPT, all without the need for data replication to a natively supported database. With its inherent optimized data processing capabilities, CData Connect AI efficiently channels all supported SQL operations, including filters and JOINs, directly to Adobe Analytics. This leverages server-side processing to swiftly deliver the requested Adobe Analytics data.

Step 1: Configure Adobe Analytics Connectivity for ChatGPT

Connectivity to Adobe Analytics from ChatGPT is made possible through CData Connect AI Remote MCP. To interact with Adobe Analytics data from ChatGPT, we start by creating and configuring a Adobe Analytics connection in CData Connect AI.

1. Log into your Connect AI account, click Sources, and then click Add Connection.
👁 Adding a Connection

2. Select "Adobe Analytics" from the Add Connection panel.
👁 Selecting a data source

3. Enter the necessary authentication properties to connect to Adobe Analytics.

   Adobe Analytics uses the OAuth authentication standard. To authenticate using OAuth, create an app to obtain the OAuthClientId, OAuthClientSecret, and CallbackURL connection properties. See the "Getting Started" section of the help documentation for a guide.

   Retrieving GlobalCompanyId

   GlobalCompanyId is a required connection property. If you do not know your Global Company ID, you can find it in the request URL for the users/me endpoint on the Swagger UI. After logging into the Swagger UI Url, expand the users endpoint and then click the GET users/me button. Click the Try it out and Execute buttons. Note your Global Company ID shown in the Request URL immediately preceding the users/me endpoint.

   Retrieving Report Suite Id

   Report Suite ID (RSID) is also a required connection property. In the Adobe Analytics UI, navigate to Admin -> Report Suites and you will get a list of your report suites along with their identifiers next to the name.

   After setting the GlobalCompanyId, RSID and OAuth connection properties, you are ready to connect to Adobe Analytics.

   👁 Configuring a connection (Salesforce is shown)
   
4. Click Save & Test

With the connection configured, we are ready to connect to Adobe Analytics data from ChatGPT.

Step 2: Connect ChatGPT to CData Connect AI

Follow these steps to add a CData Connect AI connection in ChatGPT:

1. Sign in to ChatGPT with a Plus or Pro subscription.
2. Navigate to Apps from the left panel.
3. Select the CData Connect AI app from the list.
. 👁 Search for CData Connect AI

4. Click Connect to authenticate to your Connect AI account.
👁 Click Connect to authenticate

5. Click Sign in with CData Connect AI to add Connect AI to your ChatGPT account.
👁 Sign in with CData Connect AI

6. After successful authorization, you will be redirected back to ChatGPT.
7. Click Start Chat to start a new conversation in ChatGPT with Connect AI connected at the background.
👁 Start Chat

Step 3: Explore Live Adobe Analytics Data with ChatGPT

1. Start a new conversation in ChatGPT.
2. Connect AI should ideally be automatically enabled in the chat. If not, navigate to -> More -> CData Connect AI, under the chatbox, to enable the connector from the dropdown
👁 Enable CData Connect AI in the chat

3. You can now start exploring your data with natural language prompts. ChatGPT will use the Connect AI MCP server to query your live Adobe Analytics data. Example prompts:
   • "Show me all customers from the last 30 days"
   • "What are my top performing products?"
   • "Analyze sales trends for this quarter"
   • "List all active projects and their current status"
   Refer to CData prompt library for more prompt ideas.
👁 Using natural language to explore your Adobe Analytics data (Salesforce used here).

4. Permit ChatGPT to access your Adobe Analytics data. Click Query Data to continue, or Deny to refuse.
👁 Give permissions to ChatGPT.

5. ChatGPT translates your natural language queries into SQL and execute them against your Adobe Analytics data through the Connect AI MCP server.
👁 ChatGPT shows the desired results from your Adobe Analytics data based on the prompts

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