Create Reports from Adobe Analytics Data in Looker Studio

Looker Studio, formerly known as Google Data Studio, empowers users to craft customized reports featuring data visualizations that can be shared with clients while reflecting your brand identity. When combined with CData Connect AI, you gain immediate cloud-to-cloud access to Adobe Analytics data to create visualizations, dashboards, and more. This article provides step-by-step instructions on establishing a virtual database for Adobe Analytics and generating reports from Adobe Analytics data within Looker Studio.

CData Connect AI offers a seamless cloud-to-cloud interface tailored for Adobe Analytics, making it straightforward to construct reports directly from live Adobe Analytics data within Looker Studio without the need for data replication. As you create visualizations, Looker Studio generates queries to retrieve data. With its inherent optimized data processing capabilities, CData Connect AI efficiently channels all supported query operations, including filters, JOINs, and more, directly to Adobe Analytics. This leverages server-side processing to swiftly provide the requested Adobe Analytics data.

Configure Adobe Analytics Connectivity for Looker Studio

Connectivity to Adobe Analytics from Looker Studio is made possible through CData Connect AI. To work with Adobe Analytics data from Looker Studio, we start by creating and configuring a Adobe Analytics connection.

1. Log into Connect AI, click Sources, and then click Add Connection
👁 Adding a Connection

2. Select "Adobe Analytics" from the Add Connection panel
👁 Selecting a data source

3. Enter the necessary authentication properties to connect to Adobe Analytics.

   Adobe Analytics uses the OAuth authentication standard. To authenticate using OAuth, create an app to obtain the OAuthClientId, OAuthClientSecret, and CallbackURL connection properties. See the "Getting Started" section of the help documentation for a guide.

   Retrieving GlobalCompanyId

   GlobalCompanyId is a required connection property. If you do not know your Global Company ID, you can find it in the request URL for the users/me endpoint on the Swagger UI. After logging into the Swagger UI Url, expand the users endpoint and then click the GET users/me button. Click the Try it out and Execute buttons. Note your Global Company ID shown in the Request URL immediately preceding the users/me endpoint.

   Retrieving Report Suite Id

   Report Suite ID (RSID) is also a required connection property. In the Adobe Analytics UI, navigate to Admin -> Report Suites and you will get a list of your report suites along with their identifiers next to the name.

   After setting the GlobalCompanyId, RSID and OAuth connection properties, you are ready to connect to Adobe Analytics.

   👁 Configuring a connection (Salesforce is shown)
   
4. Click Save & Test
5. Navigate to the Permissions tab in the Add Adobe Analytics Connection page and update the User-based permissions. 👁 Updating permissions
   

With the connection configured, you are ready to connect to Adobe Analytics data from Looker Studio.

Visualize Live Adobe Analytics Data from Looker Studio

The steps below outline connecting to CData Connect AI from Looker Studio to create a new Adobe Analytics data source and build a simple visualization from the data.

1. Log into Looker Studio, click data sources, create a new data source, and choose CData Connect AI Connector.
👁 Create a new connection in Looker Studio

2. Click Authorize and allow access to your Google account. 👁 Granting permissions to the Connector
   
3. Click Authorize to authenticate with your CData Connect AI instance 👁 Authenticating with CData Connect AI
   
4. In the CData Connect AI Connector in Looker Studio select Connections to import from the dropdown and click Next
👁 Importing from Connections

5. Now select a Connection (e.g. AdobeAnalytics1) and click Next 👁 Selecting a Connection
   
6. Select a Table (e.g. AdsReport) or use a Custom Query and click Connect to continue 👁 Selecting a Table
   
7. If needed, modify columns, click Create Report, and add the data source to the report.
👁 Configuring column definitions

8. Select a visualization style and add it to the report.
9. Select Dimensions and Measures to customize your visualization.
👁 Visualizing Adobe Analytics data in Looker Studio

Live Access to Adobe Analytics Data from Cloud Applications

Now you have a direct, cloud-to-cloud connection to live Adobe Analytics data from your Looker Studio workbook. You can create more data sources and new visualizations, build reports, and more — all without replicating Adobe Analytics data.

Try CData Connect AI and get real-time data access to hundreds of SaaS, Big Data, and NoSQL sources directly from your cloud applications.