Visualize Live Google Ads Data in Tableau

Tableau is a visual analytics platform transforming the way businesses use data to solve problems. When paired with the CData Tableau Connector for Google AdWords, you can easily get access to live Google Ads data within Tableau. This article shows how to connect to Google Ads in Tableau and build a simple chart.

The CData Tableau Connectors enable high-speed access to live Google Ads data in Tableau. Once you install the connector, you simply authenticate with Google Ads and you can immediately start building responsive, dynamic visualizations and dashboards. By surfacing Google Ads data using native Tableau data types and handling complex filters, aggregations, & other operations automatically, CData Tableau Connectors grant seamless access to Google Ads data.

NOTE: The CData Tableau Connectors require Tableau 2020.3 or higher. If you are using an older version of Tableau, you will need to use the CData JDBC Driver. If you wish to connect to Google Ads data in Tableau Cloud, you will need to use CData Connect AI.

Connect to Google Ads in Tableau

Open Tableau and click More under Connect -> To a Server. Select "Google Ads by CData," then configure the connection and click "Sign In."

Google uses the OAuth authentication standard. To access Google APIs on behalf on individual users, you can use the embedded credentials or you can register your own OAuth app.

OAuth also enables you to use a service account to connect on behalf of users in a Google Apps domain. To authenticate with a service account, register an application to obtain the OAuth JWT values.

In addition to the OAuth values, specify the DeveloperToken and ClientCustomerId.

See the "Getting Started" chapter of the help documentation for a guide to using OAuth.

Discover Schemas and Query Data

1. Select CData from the Database pull-down menu.
2. Select GoogleAds from the Schema pull-down menu.
3. Drag the tables and views you wish to visualize onto the join area. You can include multiple tables. 👁 Selecting table(s)
   
4. Select Update Now or Automatically Update. Update Now lets you preview the first 10,000 rows of the data source (or enter the number of rows you want to see in the Rows text box). Automatically Update automatically reflects the changes in the preview area.
5. Click the tab for your worksheet. Columns are listed as Dimensions and Measures, depending on the data type. The CData Tableau Connector discovers data types automatically, allowing you to leverage the powerful data processing and visualization features of Tableau.
6. Drag a field from the Dimensions or Measures area to Rows or Columns. Tableau creates column or row headers.
7. Select one of the chart types from the Show Me tab. Tableau displays the chart type that you selected.
👁 Visualizing live Google Ads data

Using the CData Tableau Connector for Google AdWords with Tableau, you can easily create robust visualizations and reports on Google Ads data. Download a free, 30-day trial and get started today.