Natively Connect to Bing Ads Data in PHP

Drop the CData ODBC Driver for Bing Ads into your LAMP or WAMP stack to build Bing Ads-connected Web applications. This article shows how to use PHP's ODBC built-in functions to connect to Bing Ads data, execute queries, and output the results.

Configure a DSN

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

The Bing Ads APIs use the OAuth 2 standard. To authenticate, you will need valid Bing Ads OAuth credentials and obtain a developer token. See the Getting Started section in the Bing Ads data provider help documentation for an authentication guide.

Establish a Connection

Open the connection to Bing Ads by calling the or methods. To close connections, use or .

$conn = odbc_connect("CData ODBC BingAds Source","user","password");

Connections opened with are closed when the script ends. Connections opened with the method are still open after the script ends. This enables other scripts to share that connection when they connect with the same credentials. By sharing connections among your scripts, you can save system resources, and queries execute faster.

$conn = odbc_pconnect("CData ODBC BingAds Source","user","password");
...
odbc_close($conn); //persistent connection must be closed explicitly

Create Prepared Statements

Create prepared statements and parameterized queries with the function.

$query = odbc_prepare($conn, "SELECT * FROM AdGroups WHERE CampaignId = ?");

Execute Queries

Execute prepared statements with .

$conn = odbc_connect("CData ODBC BingAds Source","user","password");
$query = odbc_prepare($conn, "SELECT * FROM AdGroups WHERE CampaignId = ?");
$success = odbc_execute($query, array('234505536'));
 

Execute nonparameterized queries with .

$conn = odbc_connect("CData ODBC BingAds Source","user","password");
$query = odbc_exec($conn, "SELECT Id, Name FROM AdGroups");
 

Process Results

Access a row in the result set as an array with the function.

$conn = odbc_connect("CData ODBC Bing Ads data Source","user","password");
$query = odbc_exec($conn, "SELECT Id, Name FROM AdGroups");
while($row = odbc_fetch_array($query)){
 echo $row["Id"] . "\n";
}

Display the result set in an HTML table with the function.

$conn = odbc_connect("CData ODBC Bing Ads data Source","user","password");
$query = odbc_prepare($conn, "SELECT * FROM AdGroups WHERE CampaignId = ?");
$success = odbc_execute($query, array('234505536'));
if($success)
 odbc_result_all($query);

More Example Queries

You will find complete information on the driver's supported SQL in the help documentation. The code examples above are Bing Ads-specific adaptations of the PHP community documentation for all ODBC functions.