Analyze Bing Ads Data in R via ODBC

Access Bing Ads data with pure R script and standard SQL. You can use the CData ODBC Driver for Bing Ads and the RODBC package to work with remote Bing Ads data in R. By using the CData Driver, you are leveraging a driver written for industry-proven standards to access your data in the popular, open-source R language. This article shows how to use the driver to execute SQL queries to Bing Ads data and visualize Bing Ads data in R.

Install R

You can complement the driver's performance gains from multi-threading and managed code by running the multithreaded Microsoft R Open or by running R linked with the BLAS/LAPACK libraries. This article uses Microsoft R Open (MRO).

Connect to Bing Ads as an ODBC Data Source

Information for connecting to Bing Ads follows, along with different instructions for configuring a DSN in Windows and Linux environments.

The Bing Ads APIs use the OAuth 2 standard. To authenticate, you will need valid Bing Ads OAuth credentials and obtain a developer token. See the Getting Started section in the Bing Ads data provider help documentation for an authentication guide.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Windows

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Linux

If you are installing the CData ODBC Driver for Bing Ads in a Linux environment, the driver installation predefines a system DSN. You can modify the DSN by editing the system data sources file (/etc/odbc.ini) and defining the required connection properties.

/etc/odbc.ini

[CData BingAds Source]
Driver = CData ODBC Driver for Bing Ads
Description = My Description
OAuthClientId = MyOAuthClientId
 OAuthClientSecret = MyOAuthClientSecret
 CallbackURL = http://localhost:portNumber
 AccountId = 442311
 CustomerId = 5521444
 DeveloperToken = 11112332233
InitiateOAuth = GETANDREFRESH

For specific information on using these configuration files, please refer to the help documentation (installed and found online).

Load the RODBC Package

To use the driver, download the RODBC package. In RStudio, click Tools -> Install Packages and enter RODBC in the Packages box.

After installing the RODBC package, the following line loads the package:

library(RODBC)

Note: This article uses RODBC version 1.3-12. Using Microsoft R Open, you can test with the same version, using the checkpoint capabilities of Microsoft's MRAN repository. The checkpoint command enables you to install packages from a snapshot of the CRAN repository, hosted on the MRAN repository. The snapshot taken Jan. 1, 2016 contains version 1.3-12.

library(checkpoint)
checkpoint("2016-01-01")

Connect to Bing Ads Data as an ODBC Data Source

You can connect to a DSN in R with the following line:

conn <- odbcConnect("CData BingAds Source")

Schema Discovery

The driver models Bing Ads APIs as relational tables, views, and stored procedures. Use the following line to retrieve the list of tables:

sqlTables(conn)

Execute SQL Queries

Use the sqlQuery function to execute any SQL query supported by the Bing Ads API.

adgroups <- sqlQuery(conn, "SELECT Id, Name FROM AdGroups", believeNRows=FALSE, rows_at_time=1)

You can view the results in a data viewer window with the following command:

View(adgroups)

Plot Bing Ads Data

You can now analyze Bing Ads data with any of the data visualization packages available in the CRAN repository. You can create simple bar plots with the built-in bar plot function:

par(las=2,ps=10,mar=c(5,15,4,2))
barplot(adgroups$Name, main="Bing Ads AdGroups", names.arg = adgroups$Id, horiz=TRUE)

👁 A basic bar plot. (Salesforce is shown.)