Analyze Live Bullhorn CRM Data in SAS Viya

SAS Viya is an analytics platform that enhances data management, machine learning, and analytics, fostering efficient decision-making and insights. When paired with CData Connect AI, you get instant, cloud-to-cloud access to Bullhorn CRM data for building predictive models, crafting stunning insights to make data-driven decisions, and more. This article shows how to connect to Connect AI from the SAS Viya cloud platform and integrate live Bullhorn CRM data into your self-service AI and analytics deployments.

CData Connect AI provides a pure SQL, cloud-to-cloud interface for Bullhorn CRM, allowing you to easily integrate with live Bullhorn CRM data in SAS Viya — without replicating the data. CData Connect AI looks exactly like a SQL Server database to SAS Viya and uses optimized data processing out of the box to push all supported SQL operations (filters, JOINs, etc.) directly to Bullhorn CRM, leveraging server-side processing to return Bullhorn CRM data quickly.

Configure Bullhorn CRM Connectivity for SAS Viya

Connectivity to Bullhorn CRM from SAS Viya is made possible through CData Connect AI. To work with Bullhorn CRM data from SAS Viya, we start by creating and configuring a Bullhorn CRM connection.

1. Log into Connect AI, click Sources, and then click Add Connection
👁 Adding a Connection

2. Select "Bullhorn CRM" from the Add Connection panel
👁 Selecting a data source

3. Enter the necessary authentication properties to connect to Bullhorn CRM.

   Begin by providing your Bullhorn CRM account credentials in the following:

   • DataCenterCode: Set this to the data center code which responds to your data center. Refer to the list of data-center-specific Bullhorn API URLs: https://bullhorn.github.io/Data-Center-URLs/

   If you are uncertain about your data center code, codes like CLS2, CLS21, etc. are cluster IDs that are contained in a user's browser URL (address bar) once they are logged in.

   Example: https://cls21.bullhornstaffing.com/BullhornSTAFFING/MainFrame.jsp?#no-ba... indicates that the logged in user is on CLS21.

   Authenticating with OAuth

   Bullhorn CRM uses the OAuth 2.0 authentication standard. To authenticate using OAuth, create and configure a custom OAuth app. See the Help documentation for more information.

   👁 Configuring a connection (Salesforce is shown)
   
4. Click Save & Test
5. Navigate to the Permissions tab in the Add Bullhorn CRM Connection page and update the User-based permissions. 👁 Updating permissions
   

Add a Personal Access Token

When connecting to Connect AI through the REST API, the OData API, or the Virtual SQL Server, a Personal Access Token (PAT) is used to authenticate the connection to Connect AI. It is best practice to create a separate PAT for each service to maintain granularity of access.

1. Click on the Gear icon () at the top right of the Connect AI app to open the settings page.
2. On the Settings page, go to the Access Tokens section and click Create PAT.
3. Give the PAT a name and click Create. 👁 Creating a new PAT
   
4. The personal access token is only visible at creation, so be sure to copy it and store it securely for future use.

With the connection configured and a PAT generated, you are ready to connect to Bullhorn CRM data from SAS Viya.

Connecting to CData Connect AI from SAS Viya

The following steps detail the process of loading data from Bullhorn CRM into SAS Viya using the established connection in CData Connect AI.

1. Download and install the CData Connect AI JDBC driver.
   • Open the Integrations page of CData Connect AI.
   • Search for and select JDBC.
   • Download and run the setup file.
   • When the installation is complete, the JAR file can be found in the installation directory (inside the lib folder).
2. Now, log in to SAS Viya and navigate to the Applications Menu at the top-left corner.
3. Select Develop Code and Flows from the Analytics Life Cycle topic. 👁 Select Develop Code and Flows
   
4. Navigate to the Explorer tab and click on SAS Server on the left panel.
5. Follow the steps to upload the JAR file of the CData Connect JDBC driver:
   • Right-click on the "Home" directory.
   • Click on Upload files.
   • Place the JAR file in the specified location and note its file path. 👁 Click on Upload files to upload the JAR file in the Home folder
     👁 JAR file uploaded
     👁 Save the location of the JAR file from File Properties
     
6. Once done, navigate to the Libraries tab and click on Create a new library connection (on the top left corner as shown below) for the CData Connect JDBC. 👁 Navigate to the Libraries tab and click on Create a new library connection
   
7. Enter the library connection settings:
   • Connection name: enter a name for your connection
   • Library name (libref): enter a reference for your library
   • Library type: choose "SAS/ACCESS to JDBC"
8. Click on the Properties tab and set Library attributes to READONLY. 👁 Click on the Properties tab and set Library attributes to READONLY
   
9. Click the Connection Options tab and enter the following details:
   • Hive JDBC driver's class name: cdata.jdbc.connect.ConnectDriver
   • Java CLASSPATH: enter the file path to the JAR driver file (Refer to Step 5) 👁 Fill Hive JDBC driver's class name
     👁 Fill Java CLASSPATH
     
10. Click on Test connection. If it succeeds, click on Save and connect. 👁 Successful test connection
    
11. Click on to add a new tab and select SAS program. 👁 Select SAS program to write SQL Queries
    
12. Fill in the code block below with your setup parameters:
    • Libref: enter the library reference you defined in Step 9.
    • ClassPath: enter the file path to the JAR driver file.
    • Username: enter your CData Connect username. This is displayed in the top-right corner of the CData Connect interface. For example, [email protected].
    • DefaultCatalog: enter the connection configured in CData Connect AI that you want to query.
    • Password: enter the PAT you generated in the "Add a Personal Access Token" section.

    libname [Libref] JDBC 
    classpath=[ClassPath] 
    class="cdata.jdbc.connect.ConnectDriver" 
    URL="jdbc:Connect:AuthScheme=Basic;User=[Username];DefaultCatalog=[DefaultCatalog];DefaultSchema=dbo;Password=[PAT]"; 
     
    proc sql; 
    
    SELECT * FROM [Libref].MyTable; 
    
    quit; 
    

13. Click on Run. You can see the data load from CData Connect AI into SAS Viya.

Live Access to Bullhorn CRM Data from Cloud Applications

At this point, you have a direct, cloud-to-cloud connection to Bullhorn CRM data from SAS Viya. You can build predictive models, craft insights to make data-driven decisions, and more — all without replicating Bullhorn CRM data.

Try Connect AI and get real-time data access to hundreds of SaaS, Big Data, and NoSQL sources directly from your cloud applications.