Excel Spreadsheet Automation on Google Campaign Manager 360 Data with the QUERY Formula

The CData Excel Add-In for Google Campaign Manager 360 provides formulas that can edit, save, and delete Google Campaign Manager 360 data. The following three steps show how you can automate the following task: Search Google Campaign Manager 360 data for a user-specified value and then organize the results into an Excel spreadsheet.

The syntax of the CDATAQUERY formula is the following:

=CDATAQUERY(Query, [Connection], [Parameters], [ResultLocation]);

This formula requires three inputs:

• Query: The declaration of the Google Campaign Manager 360 data records you want to retrieve or the modifications to be made, written in standard SQL.

• Connection: Either the connection name, such as GoogleCMConnection1, or a connection string. The connection string consists of the required properties for connecting to Google Campaign Manager 360 data, separated by semicolons.

  Google Campaign Manager uses the OAuth authentication standard. The data provider facilitates OAuth in various ways as described below. The following OAuth flow requires the authenticating user to interact with DoubleClick Campaign Manager, using the browser. You can also use a service account to authenticate.

  For authentication guides, see the Getting Started section of the data provider help documentation.

• ResultLocation: The cell that the output of results should start from.

Pass Spreadsheet Cells as Inputs to the Query

The procedure below results in a spreadsheet that organizes all the formula inputs in the first column.

1. Define cells for the formula inputs. In addition to the connection inputs, add another input to define a criterion for a filter to be used to search Google Campaign Manager 360 data, such as Device.
2. In another cell, write the formula, referencing the cell values from the user input cells defined above. Single quotes are used to enclose values such as addresses that may contain spaces.

=CDATAQUERY("SELECT * FROM CampaignPerformance WHERE Device = '"&B3&"'","UserProfileID="&B1&";InitiateOAuth="&B2&";Provider=GoogleCM",B4)

👁 Formula inputs used in this example. (Google Apps is shown.)

3. Change the filter to change the data. 👁 The outputs of the formula. (Google Apps is shown.)