Use the CData ODBC Driver for Drift in SAS for Real-Time Reporting and Analytics

SAS is a software suite developed for advanced analytics, multivariate analysis, business intelligence, data management, and predictive analytics. When you pair SAS with the CData ODBC Driver for Drift, you gain database-like access to live Drift data from SAS, expanding your reporting and analytics capabilities. This article explains how to create a library for Drift in SAS and create a simple report based on real-time Drift data.

The CData ODBC Driver offers unmatched performance for interacting with live Drift data in SAS due to optimized data processing built into the driver. When you issue complex SQL queries from SAS to Drift, the driver pushes supported SQL operations, like filters and aggregations, directly to Drift and utilizes the embedded SQL engine to process unsupported operations (often SQL functions and JOIN operations) client-side. With built-in dynamic metadata querying, you can easily visualize and analyze Drift data in SAS.

Connect to Drift as an ODBC Data Source

Information for connecting to Drift follows, along with different instructions for configuring a DSN in Windows and Linux environments (the ODBC Driver for Drift must be installed on the machine hosting the SAS System).

Start by setting the Profile connection property to the location of the Drift Profile on disk (e.g. C:\profiles\Drift.apip). Next, set the ProfileSettings connection property to the connection string for Drift (see below).

Drift API Profile Settings

Drift uses OAuth-based authentication.

You must first register an application here: https://dev.drift.com. Your app will be assigned a client ID and a client secret. Set these in your connection string via the OAuthClientId and OAuthClientSecret properties. More information on setting up an OAuth application can be found at https://devdocs.drift.com/docs/.

After setting the following options in the ProfileSettings connection property, you are ready to connect:

• AuthScheme: Set this to OAuth.
• OAuthClientId: Set this to the Client Id that is specified in your app settings.
• OAuthClientSecret: Set this to Client Secret that is specified in your app settings.
• CallbackURL: Set this to the Redirect URI you specified in your app settings.
• InitiateOAuth: Set this to GETANDREFRESH. You can use InitiateOAuth to manage the process to obtain the OAuthAccessToken.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Windows

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Linux

If you are installing the CData ODBC Driver for Drift in a Linux environment, the driver installation predefines a system DSN. You can modify the DSN by editing the system data sources file (/etc/odbc.ini) and defining the required connection properties.

/etc/odbc.ini

[CData API Sys]
Driver = CData ODBC Driver for Drift
Description = My Description
Profile = C:\profiles\Drift.apip
Authscheme = OAuth
OAuthClientId = your_client_id
OAuthClientSecret = your_client_secret
CallbackUrl = your_callback_url

For specific information on using these configuration files, please refer to the help documentation (installed and found online).

Create a Drift Library in SAS

Connect to Drift in SAS by adding a library based on the CData ODBC Driver for Drift.

1. Open SAS and expand Libraries in the Explorer pane.
2. In the Active Libraries window, right-click and select New.
3. Name your library (odbclib), select ODBC as the Engine, and click to Enable at startup (if you want the library to persist between sessions).
4. Set Data Source to the DSN you previously configured and click OK. 👁 Creating a library for Drift in SAS.
   

Create a View from a Drift Query

SAS natively supports querying data either using a low-code, point-and-click Query tool or programmatically with PROC SQL and a custom SQL query. When you create a View in SAS, the defining query is executed each time the view is queried. This means that you always query live Drift data for reports, charts, and analytics.

Using the Query Tool

1. In SAS, click Tools -> Query
2. Select the table sources and the table(s) you wish to pull data from. Then, click OK. 👁 Selecting table(s) to visualize.
   
3. Select columns and right-click to add filtering, ordering, grouping, etc. 👁 Selecting columns(s) to visualize and configuring the query.
   
4. Create a local view to contain the query results by right-clicking the SQL Query Tool window, selecting Show Query, and clicking Create View. Name the View and click OK. 👁 Create a local view to work with Drift data.
   

Using PROC SQL

1. In SAS, navigate to the Editor window.
2. Use PROC SQL to query the data and create a local view.
   NOTE: This procedure creates a view in the Work library. You can optionally specify a library in the create view statement.

   proc sql;
    create view contacts_view as
    select 
    id, 
    displayname 
    from 
    odbclib.contacts 
    where 
    LastName = 'Stark';
   quit;
   

3. Click Run -> Submit to execute the query and create a local view.

Report On or Visualize Drift Data in SAS

With a local view created, you can report, visualize, or otherwise analyze Drift data using the powerful SAS features. Print a simple report using PROC PRINT and create a basic graph based on the data using PROC GCHART.

Print an HTML Report

1. In SAS, navigate to the Editor window.
2. Use PROC PRINT to print an HTML report for the Drift Contacts data.

   proc print data=contacts;
    title "Drift Contacts Data";
   run;
   

   👁 A simple Drift data report.
   

Print a Chart

1. In SAS, navigate to the Editor window.
2. Use PROC GCHART to create a chart for the Contacts data.

   proc gchart data=contacts;
    pie id / sumvar=displayname
    value=arrow
    percent=arrow
    noheading
    percent=inside plabel=(height=12pt)
    slice=inside value=none
    name='ContactsChart';
   run;
   

   👁 A simple Drift data chart.