Create Reports from Oracle Eloqua Data in Looker Studio

Looker Studio, formerly known as Google Data Studio, empowers users to craft customized reports featuring data visualizations that can be shared with clients while reflecting your brand identity. When combined with CData Connect AI, you gain immediate cloud-to-cloud access to Oracle Eloqua data to create visualizations, dashboards, and more. This article provides step-by-step instructions on establishing a virtual database for Oracle Eloqua and generating reports from Oracle Eloqua data within Looker Studio.

CData Connect AI offers a seamless cloud-to-cloud interface tailored for Oracle Eloqua, making it straightforward to construct reports directly from live Oracle Eloqua data within Looker Studio without the need for data replication. As you create visualizations, Looker Studio generates queries to retrieve data. With its inherent optimized data processing capabilities, CData Connect AI efficiently channels all supported query operations, including filters, JOINs, and more, directly to Oracle Eloqua. This leverages server-side processing to swiftly provide the requested Oracle Eloqua data.

Configure Oracle Eloqua Connectivity for Looker Studio

Connectivity to Oracle Eloqua from Looker Studio is made possible through CData Connect AI. To work with Oracle Eloqua data from Looker Studio, we start by creating and configuring a Oracle Eloqua connection.

1. Log into Connect AI, click Sources, and then click Add Connection
👁 Adding a Connection

2. Select "Oracle Eloqua" from the Add Connection panel
👁 Selecting a data source

3. Enter the necessary authentication properties to connect to Oracle Eloqua.

   There are two authentication methods available for connecting to Oracle Eloqua: Login and OAuth. The Login method requires you to have the Company, User, and Password of the user.

   If you do not have access to the username and password or do not wish to require them, you can use OAuth authentication. OAuth is better suited for allowing other users to access their own data. Using login credentials is better suited for accessing your own data.

   👁 Configuring a connection (Salesforce is shown)
   
4. Click Save & Test
5. Navigate to the Permissions tab in the Add Oracle Eloqua Connection page and update the User-based permissions. 👁 Updating permissions
   

With the connection configured, you are ready to connect to Oracle Eloqua data from Looker Studio.

Visualize Live Oracle Eloqua Data from Looker Studio

The steps below outline connecting to CData Connect AI from Looker Studio to create a new Oracle Eloqua data source and build a simple visualization from the data.

1. Log into Looker Studio, click data sources, create a new data source, and choose CData Connect AI Connector.
👁 Create a new connection in Looker Studio

2. Click Authorize and allow access to your Google account. 👁 Granting permissions to the Connector
   
3. Click Authorize to authenticate with your CData Connect AI instance 👁 Authenticating with CData Connect AI
   
4. In the CData Connect AI Connector in Looker Studio select Connections to import from the dropdown and click Next
👁 Importing from Connections

5. Now select a Connection (e.g. OracleEloqua1) and click Next 👁 Selecting a Connection
   
6. Select a Table (e.g. Campaign) or use a Custom Query and click Connect to continue 👁 Selecting a Table
   
7. If needed, modify columns, click Create Report, and add the data source to the report.
👁 Configuring column definitions

8. Select a visualization style and add it to the report.
9. Select Dimensions and Measures to customize your visualization.
👁 Visualizing Oracle Eloqua data in Looker Studio

Live Access to Oracle Eloqua Data from Cloud Applications

Now you have a direct, cloud-to-cloud connection to live Oracle Eloqua data from your Looker Studio workbook. You can create more data sources and new visualizations, build reports, and more — all without replicating Oracle Eloqua data.

Try CData Connect AI and get real-time data access to hundreds of SaaS, Big Data, and NoSQL sources directly from your cloud applications.