Explore Geographical Relationships in Oracle Eloqua Reporting Data with Power Map

The CData ODBC Driver for Oracle Eloqua Reporting is easy to set up and use with self-service analytics solutions like Power BI: Microsoft Excel provides built-in support for the ODBC standard. This article shows how to load the current Oracle Eloqua Reporting data into Excel and start generating location-based insights on Oracle Eloqua Reporting data in Power Map.

Create an ODBC Data Source for Oracle Eloqua Reporting

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Oracle Eloqua Reporting supports the following authentication methods:

• Basic authentication (User and Password)
• OAuth 2.0 code grant flow
• OAuth 2.0 password grant flow

Basic Authentication (User and Password)

To perform authentication with a user and password, specify these properties:

• AuthScheme: Basic.
• Company: The company name associated with your Oracle Eloqua Reporting account.
• User: Your login account name.
• Password: Your login password.

OAuth Authentication (Code Grant Flow)

To authenticate with the OAuth code grant flow, you must set AuthScheme to OAuth and create a custom OAuth application. For information about how to create a custom OAuth application, see the Help documentation.

Then set the following properties:

• InitiateOAuth: GETANDREFRESH. Used to automatically get and refresh the OAuthAccessToken.
• OAuthClientId: The client Id assigned when you registered your application.
• OAuthClientSecret: The client secret that was assigned when you registered your application.
• CallbackURL: The redirect URI that was defined when you registered your application.

When you connect, the driver opens Oracle Eloqua Reporting's OAuth endpoint in your default browser. Log in and grant permissions to the application. When the access token expires, the driver refreshes it automatically.

OAuth Authentication (Password Grant Flow)

With the OAuth password grant flow, you can use your OAuth application's credentials alongside your user credentials to authenticate without the need to grant permission manually via a browser prompt. You must create an OAuth app (see the Help documentation) to use this authentication method.

Set the following properties:

• AuthScheme: OAuthPassword
• Company: The company's unique identifier.
• User: Your login account name.
• Password: Your login password.
• OAuthClientId: The client Id assigned when you registered your custom OAuth application.
• OAuthClientSecret: The client secret assigned when you registered your custom OAuth application.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Import Oracle Eloqua Reporting Data into Excel

You can import data into Power Map either from an Excel spreadsheet or from Power Pivot. For a step-by-step guide to use either method to import Oracle Eloqua Reporting data, see the "Using the ODBC Driver" section in the help documentation.

Geocode Oracle Eloqua Reporting Data

After importing the Oracle Eloqua Reporting data into an Excel spreadsheet or into PowerPivot, you can drag and drop Oracle Eloqua Reporting entities in Power Map. To open Power Map, click any cell in the spreadsheet and click Insert -> Map.

In the Choose Geography menu, Power Map detects the columns that have geographic information. In the Geography and Map Level menu in the Layer Pane, you can select the columns you want to work with. Power Map then plots the data. A dot represents a record that has this value. When you have selected the geographic columns you want, click Next.

👁 A map showing dots for represented states. (Salesforce is shown.)

Select Measures and Categories

You can then simply select columns: Measures and categories are automatically detected. The available chart types are Stacked Column, Clustered Column, Bubble, Heat Map, and Region.

👁 A stacked column chart. (Salesforce is shown.)