Process & Analyze Facebook Ads Data in Databricks (AWS)

Databricks is a cloud-based service that provides data processing capabilities through Apache Spark. When paired with the CData JDBC Driver, customers can use Databricks to perform data engineering and data science on live Facebook Ads data. This article explains how to host the CData JDBC Driver in AWS, as well as connect to and process live Facebook Ads data in Databricks.

With built-in optimized data processing, the CData JDBC Driver offers unmatched performance for interacting with live Facebook Ads data. When you issue complex SQL queries to Facebook Ads, the driver pushes supported SQL operations, like filters and aggregations, directly to Facebook Ads and utilizes the embedded SQL engine to process unsupported operations client-side (often SQL functions and JOIN operations). Its built-in dynamic metadata querying allows you to work with and analyze Facebook Ads data using native data types.

Install the CData JDBC Driver in Databricks

To work with live Facebook Ads data in Databricks, install the driver on your Databricks cluster.

1. Navigate to your Databricks administration screen and select the target cluster.
2. On the Libraries tab, click "Install New."
3. Select "Upload" as the Library Source and "Jar" as the Library Type.
4. Upload the JDBC JAR file (cdata.jdbc.facebookads.jar) from the installation location (typically C:\Program Files\CData[product_name]\lib).

👁 Loading the JDBC JAR File into AWS

Access Facebook Ads Data in your Notebook: Python

With the JAR file installed, we are ready to work with live Facebook Ads data in Databricks. Start by creating a new notebook in your workspace. Name the notebook, select Python as the language (though Scala is available as well), and choose the cluster where you installed the JDBC driver. When the notebook launches, we can configure the connection, query Facebook Ads, and create a basic report.

Configure the Connection to Facebook Ads

Connect to Facebook Ads by referencing the JDBC Driver class and constructing a connection string to use in the JDBC URL. Additionally, you will need to set the property in the JDBC URL (unless you are using a Beta driver). You can view the licensing file included in the installation for information on how to set this property.

Step 1: Connection Information

driver = "cdata.jdbc.facebookads.FacebookAdsDriver"
url = "jdbc:facebookads:RTK=5246...;InitiateOAuth=GETANDREFRESH;"

Built-in Connection String Designer

For assistance in constructing the JDBC URL, use the connection string designer built into the Facebook Ads JDBC Driver. Either double-click the JAR file or execute the jar file from the command-line.

java -jar cdata.jdbc.facebookads.jar

Fill in the connection properties and copy the connection string to the clipboard.

Most tables require user authentication as well as application authentication. Facebook uses the OAuth authentication standard. To authenticate to Facebook, you can use the embedded OAuthClientId, OAuthClientSecret, and CallbackURL or you can obtain your own by registering an app with Facebook.

See the Getting Started chapter of the help documentation for a guide to using OAuth.

👁 Using the built-in connection string designer to generate a JDBC URL (Salesforce is shown.)

Load Facebook Ads Data

Once you configure the connection, you can load Facebook Ads data as a dataframe using the CData JDBC Driver and the connection information.

Step 2: Reading the data

remote_table = spark.read.format ( "jdbc" ) \
	.option ( "driver" , driver) \
	.option ( "url" , url) \
	.option ( "dbtable" , "AdAccounts") \
	.load ()

Display Facebook Ads Data

Check the loaded Facebook Ads data by calling the display function.

Step 3: Checking the result

display (remote_table.select ("AccountId"))

👁 Displaying Facebook Ads Data

Analyze Facebook Ads Data in Databricks

If you want to process data with Databricks SparkSQL, register the loaded data as a Temp View.

Step 4: Create a view or table

remote_table.createOrReplaceTempView ( "SAMPLE_VIEW" )

With the Temp View created, you can use SparkSQL to retrieve the Facebook Ads data for reporting, visualization, and analysis.

% sql

SELECT AccountId, Name FROM SAMPLE_VIEW ORDER BY Name DESC LIMIT 5

👁 Displaying Facebook Ads Data

The data from Facebook Ads is only available in the target notebook. If you want to use it with other users, save it as a table.

remote_table.write.format ( "parquet" ) .saveAsTable ( "SAMPLE_TABLE" )

Download a free, 30-day trial of the CData JDBC Driver for Facebook Ads and start working with your live Facebook Ads data in Databricks. Reach out to our Support Team if you have any questions.