Create Datasets from Facebook Ads in Domo Workbench and Build Visualizations of Facebook Ads Data in Domo

Domo helps you manage, analyze, and share data across your entire organization, enabling decision makers to identify and act on strategic opportunities. Domo Workbench provides a secure, client-side solution for uploading your on-premise data to Domo. The CData ODBC Driver for Facebook Ads links Domo Workbench to operational Facebook Ads data. You can build datasets from Facebook Ads data using standard SQL queries in Workbench and then create real-time visualizations of Facebook Ads data in the Domo service.

The CData ODBC Drivers offer unmatched performance for interacting with live Facebook Ads data in Domo due to optimized data processing built into the driver. When you issue complex SQL queries from Domo to Facebook Ads, the driver pushes supported SQL operations, like filters and aggregations, directly to Facebook Ads and utilizes the embedded SQL Engine to process unsupported operations (often SQL functions and JOIN operations) client-side. With built-in dynamic metadata querying, you can visualize and analyze Facebook Ads data using native Domo data types.

Connect to Facebook Ads as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Most tables require user authentication as well as application authentication. Facebook uses the OAuth authentication standard. To authenticate to Facebook, you can use the embedded OAuthClientId, OAuthClientSecret, and CallbackURL or you can obtain your own by registering an app with Facebook.

See the Getting Started chapter of the help documentation for a guide to using OAuth.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

After creating a DSN, you will need to create a dataset for Facebook Ads in Domo Workbench using the Facebook Ads DSN and build a visualization in the Domo service based on the dataset.

Build a Dataset for Facebook Ads Data

You can follow the steps below to build a dataset based on a table in Facebook Ads in Domo Workbench using the CData ODBC Driver for Facebook Ads.

1. Open Domo Workbench and, if you have not already, add your Domo service server to Workbench. In the Accounts submenu, click Add New, type in the server address (i.e., domain.domo.com) and click through the wizard to authenticate. 👁 Connecting to the Domo Service.
   
2. In the DataSet Jobs submenu, click Add New.
3. Name the dataset job (i.e., ODBC Facebook Ads AdAccounts), select ODBC Connection Provider as the transport method, and click through the wizard. 👁 Configuring the DataSet Job.
   
4. In the newly created DataSet Job, navigate to Source and click to configure the settings.
5. Select System DSN for the Connection Type.
6. Select the previously configured DSN (CData FacebookAds Sys) for the System DSN.
7. Click to validate the configuration. 👁 Configuring the Source Settings.
   
8. Below the settings, set the Query to a SQL query:

   SELECT * FROM AdAccounts

   NOTE: By connecting to Facebook Ads data using an ODBC driver, you simply need to know SQL in order to get your data, circumventing the need to know Facebook Ads-specific APIs or protocols.
9. Click preview. 👁 Querying Facebook Ads Data.
   
10. Check over the generated schema, add any transformations, then save and run the dataset job. 👁 Save and Run the Configured DataSet Job (Salesforce is shown).
    

With the dataset job run, the dataset will be accessible from the Domo service, allowing you to build visualizations, reports, and more based on Facebook Ads data.

Create Data Visualizations

With the DataSet Job saved and run in Domo Workbench, we are ready to build visualizations of the Facebook Ads data in the Domo service.

1. Navigate to the Data Center. 👁 Accessing the Data Center (Salesforce is shown).
   
2. In the data warehouse, select the ODBC data source and drill down to our new dataset. 👁 Selecting the Facebook Ads Dataset (Salesforce is shown).
   
3. With the dataset selected, choose to create a visualization.
4. In the new card:
   • Drag a Dimension to the X Value.
   • Drag a Measure to the Y Value.
   • Choose a Visualization.
   👁 Visualizing Facebook Ads Data in Domo (Salesforce is shown).
   

With the CData ODBC Driver for Facebook Ads, you can build custom datasets based on Facebook Ads data using only SQL in Domo Workbench and then build and share visualizations and reports through the Domo service.