Use the CData ODBC Driver for Google Analytics in MicroStrategy Desktop

MicroStrategy is an analytics and mobility platform that enables data-driven innovation. When paired with the CData ODBC Driver for Google Analytics, you gain database-like access to live Google Analytics data from MicroStrategy, expanding your reporting and analytics capabilities. In this article, we walk through adding Google Analytics as a data source in MicroStrategy Desktop and creating a simple visualization of Google Analytics data.

The CData ODBC Driver offers unmatched performance for interacting with live Google Analytics data in MicroStrategy due to optimized data processing built into the driver. When you issue complex SQL queries from MicroStrategy to Google Analytics, the driver pushes supported SQL operations, like filters and aggregations, directly to Google Analytics and utilizes the embedded SQL Engine to process unsupported operations (often SQL functions and JOIN operations) client-side. With built-in dynamic metadata querying, you can visualize and analyze Google Analytics data using native MicroStrategy data types.

Connect to Google Analytics as an ODBC Data Source

Information for connecting to Google Analytics follows, along with different instructions for configuring a DSN in Windows and Linux environments.

Google uses the OAuth authentication standard. To access Google APIs on behalf on individual users, you can use the embedded credentials or you can register your own OAuth app.

OAuth also enables you to use a service account to connect on behalf of users in a Google Apps domain. To authenticate with a service account, register an application to obtain the OAuth JWT values.

In addition to the OAuth values, set Profile to the profile you want to connect to. This can be set to either the Id or website URL for the Profile. If not specified, the first Profile returned will be used.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Windows

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Linux

If you are installing the CData ODBC Driver for Google Analytics in a Linux environment, the driver installation predefines a system DSN. You can modify the DSN by editing the system data sources file (/etc/odbc.ini) and defining the required connection properties.

/etc/odbc.ini

[CData GoogleAnalytics Sys]
Driver = CData ODBC Driver for Google Analytics
Description = My Description
Profile = MyProfile
InitiateOAuth = GETANDREFRESH

For specific information on using these configuration files, please refer to the help documentation (installed and found online).

Connect to and Visualize Google Analytics Data using MicroStrategy Desktop

In addition to connecting Google Analytics in MicroStrategy enterprise products, you can connect to Google Analytics in MicroStrategy Desktop. Follow the steps below to add Google Analytics data as a dataset and create visualizations and reports of Google Analytics data.

1. Open MicroStrategy Desktop and create a new dossier.
2. In the datasets panel, click New Data, select Databases, and select Type a Query as the Import Option.
3. Add a new data source and choose DSN data sources.
4. Choose the DSN you previously configured (likely CData GoogleAnalytics Sys) and select Generic DBMS in the Version menu.
5. Set the User and Password properties for the DSN (or use placeholder values) and name the data source.
👁 Creating a new data source for Google Analytics.

6. Select the new database instance to view the tables. You may need to manually click the search icon in the Available Tables section to see the tables.
7. Create a SQL query for the Google Analytics data (see below) and click Execute SQL to test the query.

   SELECT * FROM Traffic
   

   👁 Querying Google Analytics for data.
   NOTE: Since we create a live connection, we can execute a SELECT * query and utilize the filtering and aggregation features native to the MicroStrategy products.
8. Click Finish and choose to connect live.
9. Choose a visualization, choose fields to display (data types are discovered automatically through dynamic metadata discovery) and apply any filters to create a new visualization of Google Analytics data. Where possible, the complex queries generated by the filters and aggregations will be pushed down to Google Analytics, while any unsupported operations (which can include SQL functions and JOIN operations) will be managed client-side by the CData SQL Engine embedded in the driver. 👁 Visualize Google Analytics data.
   
10. Once you are finished configuring the dossier, click File -> Save.

Using the CData ODBC Driver for Google Analytics in MicroStrategy Desktop, you can easily create robust visualizations and reports on Google Analytics data. Read our other articles on connecting to Google Analytics in MicroStrategy and connecting to Google Analytics in MicroStrategy Web for more examples.