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⇱ Analyze HubSpot Data in Cognos Analytics

Analyze HubSpot Data in Cognos Analytics

👁 Dibyendu Datta
Dibyendu Datta
Lead Technology Evangelist
Use CData Connect AI to connect to HubSpot Data from Cognos Analytics and analyze live HubSpot data.

Cognos Analytics, powered by IBM Watson®, empowers users to cleanse and establish connections with their data while creating visualizations. When integrated with CData Connect AI, users gain immediate, real-time connectivity between cloud-based data sources and Cognos Analytics, facilitating data management, visualization, analytics, and more. This article provides step-by-step guidance on connecting to HubSpot via CData Connect AI and subsequently analyzing HubSpot data within Cognos Analytics.

NOTE: These instructions require Cognos Analytics 11.2.4 or higher

CData Connect AI offers a dedicated cloud-to-cloud interface for HubSpot, enabling users to perform real-time analysis on HubSpot data within Cognos without the need to replicate data to a natively supported database. Equipped with built-in optimized data processing capabilities, CData Connect AI efficiently directs all supported SQL operations, including filters and JOINs, directly to HubSpot. This harnesses server-side processing to promptly provide the requested HubSpot data.

About HubSpot Data Integration

CData provides the easiest way to access and integrate live data from HubSpot. Customers use CData connectivity to:

  • Access HubSpot without worrying about API updates or changes.
  • Access custom objects and fields in HubSpot with no extra configuration steps involved.
  • Use SQL stored procedures to perform functional operations like uploading or downloading attachments, inserting engagements, and creating or deleting custom objects or fields.

Users frequently integrate HubSpot with analytics tools such as Tableau, Power BI, and Excel, and leverage our tools to replicate HubSpot data to databases or data warehouses.

To learn about how other customers are using CData's HubSpot solutions, check out our blog: Drivers in Focus: Simplified HubSpot Connectivity.


Getting Started


Configure HubSpot Connectivity for Cognos Analytics

Connectivity to HubSpot from Cognos Analytics is made possible through CData Connect AI. To work with HubSpot data from Cognos Analytics, we start by creating and configuring a HubSpot connection.

  1. Log into Connect AI, click Sources, and then click Add Connection
    2. 👁 Adding a Connection
  2. Select "HubSpot" from the Add Connection panel
    3. 👁 Selecting a data source
  3. HubSpot uses OAuth to authenticate. Click "Sign in" to authenticate with HubSpot. 👁 Authenticating with OAuth (Salesforce is shown).
  4. Navigate to the Permissions tab in the Add HubSpot Connection page and update the User-based permissions. 👁 Updating permissions

Add a Personal Access Token

When connecting to Connect AI through the REST API, the OData API, or the Virtual SQL Server, a Personal Access Token (PAT) is used to authenticate the connection to Connect AI. It is best practice to create a separate PAT for each service to maintain granularity of access.

  1. Click on the Gear icon () at the top right of the Connect AI app to open the settings page.
  2. On the Settings page, go to the Access Tokens section and click Create PAT.
  3. Give the PAT a name and click Create. 👁 Creating a new PAT
  4. The personal access token is only visible at creation, so be sure to copy it and store it securely for future use.

With the connection configured and a PAT generated, you are ready to connect to HubSpot data from Cognos Analytics.

Connect to HubSpot from Cognos Analytics

The steps below outline connecting to CData Connect AI from Cognos Analytics to analyze live HubSpot data.

Download and install the CData Connect AI JDBC driver

  1. Open the Integrations page of CData Connect AI.
  2. Search for and select JDBC.
  3. Download and run the setup file.
  4. When the installation is complete, copy the JAR file (cdata.jdbc.connect.jar) from the installation directory (e.g., C:\Program Files\CData\JDBC Driver for CData Connect\lib) to the "drivers" folder in your Cognos Analytics installation directory.

Configure the Connection to CData Connect AI

  1. Open IBM Cognos and navigate to Manage > Data server connections.
  2. Click the icon to add a data server.
  3. Select CData Connect AI.
  4. Set JDBC URL to the appropriate connection string. For example: 
     jdbc:connect:AuthScheme=Basic;user=username;password=PAT;
  5. Set Driver class name to "cdata.jdbc.connect.ConnectDriver"
  6. Create and store authenticate credentials by selecting an authentication method
    • Set Username to your CData Connect AI username (e.g., [email protected])
    • Set Password to the PAT you previously generated.
  7. Click Test connection to confirm that the connection succeeds. 👁 Connecting to CData Connect AI from Cognos Analytics

At this point, you are ready to analyze and visualize HubSpot data in Cognos Analytics. For more information about using Cognos Analytics, please refer to the Cognos Analytics documentation.

Live Access to HubSpot Data for Analytics

Now you have a direct, cloud-to-cloud connection to live HubSpot data from Cognos Analytics. You can create new visualizations, build reports, and more — without replicating HubSpot data.

Try CData Connect AI and get real-time data access to hundreds of SaaS, Big Data, and NoSQL sources directly from your cloud applications.