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URL: https://www.cdata.com/kb/tech/hubspot-cloud-power-query.rst

⇱ Work with Live HubSpot Data in Power Query


Work with Live HubSpot Data in Power Query

πŸ‘ Jerod Johnson
Jerod Johnson
Director, Technology Evangelism
Use CData Connect AI to connect to HubSpot data and work with live HubSpot data in Microsoft Power Query.

Power Query is a data transformation and data preparation engine. When paired with CData Connect AI, you get instant, cloud-to-cloud access to HubSpot data from Power Query. This article shows how to connect to Connect AI from Power Query through Microsoft Excel and get live access to HubSpot data for transformation and preparation.

CData Connect AI provides a pure SQL, cloud-to-cloud interface for HubSpot, allowing you to easily integrate with live HubSpot data in Power Query β€” without replicating the data. CData Connect AI looks exactly like a SQL Server database to Power Query and uses optimized data processing out of the box to push all supported SQL operations (filters, JOINs, etc) directly to HubSpot, leveraging server-side processing to quickly return HubSpot data.

About HubSpot Data Integration

CData provides the easiest way to access and integrate live data from HubSpot. Customers use CData connectivity to:

  • Access HubSpot without worrying about API updates or changes.
  • Access custom objects and fields in HubSpot with no extra configuration steps involved.
  • Use SQL stored procedures to perform functional operations like uploading or downloading attachments, inserting engagements, and creating or deleting custom objects or fields.

Users frequently integrate HubSpot with analytics tools such as Tableau, Power BI, and Excel, and leverage our tools to replicate HubSpot data to databases or data warehouses.

To learn about how other customers are using CData's HubSpot solutions, check out our blog: Drivers in Focus: Simplified HubSpot Connectivity.


Getting Started


Configure HubSpot Connectivity for Power Query

Connectivity to HubSpot from Power Query is made possible through CData Connect AI. To work with HubSpot data from Power Query, we start by creating and configuring a HubSpot connection.

  1. Log into Connect AI, click Sources, and then click Add Connection
  2. πŸ‘ Adding a Connection
  3. Select "HubSpot" from the Add Connection panel
  4. πŸ‘ Selecting a data source
  5. HubSpot uses OAuth to authenticate. Click "Sign in" to authenticate with HubSpot. πŸ‘ Authenticating with OAuth (Salesforce is shown).
  6. Navigate to the Permissions tab in the Add HubSpot Connection page and update the User-based permissions. πŸ‘ Updating permissions

Add a Personal Access Token

When connecting to Connect AI through the REST API, the OData API, or the Virtual SQL Server, a Personal Access Token (PAT) is used to authenticate the connection to Connect AI. It is best practice to create a separate PAT for each service to maintain granularity of access.

  1. Click on the Gear icon () at the top right of the Connect AI app to open the settings page.
  2. On the Settings page, go to the Access Tokens section and click Create PAT.
  3. Give the PAT a name and click Create. πŸ‘ Creating a new PAT
  4. The personal access token is only visible at creation, so be sure to copy it and store it securely for future use.

With the connection configured and a PAT generated, you are ready to connect to HubSpot data from Power Query.

Working with Live HubSpot Data in Power Query

With the connection to Connect AI configured, you are ready to work with live HubSpot data in Power Query.

  1. In Microsoft Excel, open the Power Query Editor (from the Data ribbon, click Get Data -> Launch Power Query Editor) πŸ‘ Opening the Power Query Editor
  2. Click New Source -> SQL Server πŸ‘ Creating a new SQL Server Source
  3. In the SQL Server database modal:
    • Set Server to tds.cdata.com,14333
    • (Optional) Set Database to the name of the HubSpot connection (e.g. HubSpot1 )
    πŸ‘ Configuring the Server
  4. In the SQL Server credentials modal, select "Database" and
    • Set User to your Connect AI username (e.g. [email protected] )
    • Set Password to the PAT for the above user
    πŸ‘ Configuring the credentials
  5. Click Connect
  6. Select the table(s) you wish to work with in the Navigator and click "OK" πŸ‘ Selecting the table(s) (Salesforce is shown)

At this point, you have live access to HubSpot data from Power Query for transformation and preparation.

πŸ‘ Working with data in Power Query (Salesforce is shown)

SQL Access to HubSpot Data

Now you have a direct connection to live HubSpot data from Microsoft Power Query. You can create more connections and transform and preparte your data to better drive business β€” all without replicating HubSpot data.

To get real-time data access to hundreds of SaaS, Big Data, and NoSQL sources directly from your cloud applications, sign up for a free trial of CData Connect AI.