Create Reports from Marketo Data in Looker Studio

Looker Studio, formerly known as Google Data Studio, empowers users to craft customized reports featuring data visualizations that can be shared with clients while reflecting your brand identity. When combined with CData Connect AI, you gain immediate cloud-to-cloud access to Marketo data to create visualizations, dashboards, and more. This article provides step-by-step instructions on establishing a virtual database for Marketo and generating reports from Marketo data within Looker Studio.

CData Connect AI offers a seamless cloud-to-cloud interface tailored for Marketo, making it straightforward to construct reports directly from live Marketo data within Looker Studio without the need for data replication. As you create visualizations, Looker Studio generates queries to retrieve data. With its inherent optimized data processing capabilities, CData Connect AI efficiently channels all supported query operations, including filters, JOINs, and more, directly to Marketo. This leverages server-side processing to swiftly provide the requested Marketo data.

Configure Marketo Connectivity for Looker Studio

Connectivity to Marketo from Looker Studio is made possible through CData Connect AI. To work with Marketo data from Looker Studio, we start by creating and configuring a Marketo connection.

1. Log into Connect AI, click Sources, and then click Add Connection
👁 Adding a Connection

2. Select "Marketo" from the Add Connection panel
👁 Selecting a data source

3. Enter the necessary authentication properties to connect to Marketo.

   Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

   For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

   For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

   See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

   👁 Configuring a connection (Salesforce is shown)
   
4. Click Save & Test
5. Navigate to the Permissions tab in the Add Marketo Connection page and update the User-based permissions. 👁 Updating permissions
   

With the connection configured, you are ready to connect to Marketo data from Looker Studio.

Visualize Live Marketo Data from Looker Studio

The steps below outline connecting to CData Connect AI from Looker Studio to create a new Marketo data source and build a simple visualization from the data.

1. Log into Looker Studio, click data sources, create a new data source, and choose CData Connect AI Connector.
👁 Create a new connection in Looker Studio

2. Click Authorize and allow access to your Google account. 👁 Granting permissions to the Connector
   
3. Click Authorize to authenticate with your CData Connect AI instance 👁 Authenticating with CData Connect AI
   
4. In the CData Connect AI Connector in Looker Studio select Connections to import from the dropdown and click Next
👁 Importing from Connections

5. Now select a Connection (e.g. Marketo1) and click Next 👁 Selecting a Connection
   
6. Select a Table (e.g. Leads) or use a Custom Query and click Connect to continue 👁 Selecting a Table
   
7. If needed, modify columns, click Create Report, and add the data source to the report.
👁 Configuring column definitions

8. Select a visualization style and add it to the report.
9. Select Dimensions and Measures to customize your visualization.
👁 Visualizing Marketo data in Looker Studio

Live Access to Marketo Data from Cloud Applications

Now you have a direct, cloud-to-cloud connection to live Marketo data from your Looker Studio workbook. You can create more data sources and new visualizations, build reports, and more — all without replicating Marketo data.

Try CData Connect AI and get real-time data access to hundreds of SaaS, Big Data, and NoSQL sources directly from your cloud applications.