Create Marketo-Connected Visualizations in Klipfolio

Klipfolio is an online dashboard platform designed to create real-time business dashboards, whether for your team or clients. When combined with CData Connect AI, you gain immediate cloud-to-cloud access to Marketo data to create visualizations, reports, and more. This article provides step-by-step instructions on connecting to Marketo within Connect AI and creating visualizations using Marketo data in Klipfolio.

CData Connect AI offers a direct cloud-to-cloud interface for Marketo, enabling you to construct reports from real-time Marketo data data within Klipfolio—without the need for data replication to a database natively supported by Klipfolio. While building visualizations, Klipfolio generates SQL queries to fetch data. With optimized data processing capabilities out of the box, CData Connect AI efficiently directs all supported SQL operations (such as filters, JOINs, etc.) directly to Marketo, harnessing server-side processing to swiftly retrieve the requested Marketo data data.

Configure Marketo Connectivity for Klipfolio

Connectivity to Marketo from Klipfolio is made possible through CData Connect AI. To work with Marketo data from Klipfolio, we start by creating and configuring a Marketo connection.

1. Log into Connect AI, click Sources, and then click Add Connection
👁 Adding a Connection

2. Select "Marketo" from the Add Connection panel
👁 Selecting a data source

3. Enter the necessary authentication properties to connect to Marketo.

   Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

   For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

   For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

   See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

   👁 Configuring a connection (Salesforce is shown)
   
4. Click Save & Test
5. Navigate to the Permissions tab in the Add Marketo Connection page and update the User-based permissions. 👁 Updating permissions
   

Add a Personal Access Token

When connecting to Connect AI through the REST API, the OData API, or the Virtual SQL Server, a Personal Access Token (PAT) is used to authenticate the connection to Connect AI. It is best practice to create a separate PAT for each service to maintain granularity of access.

1. Click on the Gear icon () at the top right of the Connect AI app to open the settings page.
2. On the Settings page, go to the Access Tokens section and click Create PAT.
3. Give the PAT a name and click Create. 👁 Creating a new PAT
   
4. The personal access token is only visible at creation, so be sure to copy it and store it securely for future use.

With the connection configured and a PAT generated, you are ready to connect to Marketo data from Klipfolio.

Connect to Marketo from Klipfolio

The steps below outline connecting to CData Connect AI from Klipfolio to create a new Marketo data source.

1. Open Klipfolio
2. Click in Data Sources to add a new data source
3. Search for and select MSSQL as the Service 👁 Adding a new datasource.
   
4. Click "Create a custom MSSQL data source"
5. Configure the data source by setting the MSSQL connection properties:
   • Host: tds.cdata.com
   • Port: 14333
   • Database: your database (e.g., Marketo1)
   • Driver: MS SQL
   • Username: a Connect AI user (e.g. [email protected])
   • Password: the above user's PAT
   • SQL Query: any query to retrieve data (e.g. SELECT * FROM Leads )
   • Select the checkbox to "Include column headers"
   • Select the checkbox to "Use SSL/TLS"
   👁 Configuring the connection to Connect AI.
   
6. Click "Get data" to preview the Marketo data before building a data model.

Build a Data Model

After retrieving the data, click the checkbox to "Model your data" and click "Continue." In the new window, configure your data model.

1. Confirm that the model includes all columns you wish to work with
2. Name your model
3. (optional) Set the Description
4. Set "Header in row" to 1
5. Click the toggle to "Exclude data before row" and set the value to 2
6. Click "Save and Exit" 👁 Configuring the data model.
   

Create a Metric

With the data modeled, we are ready to create a Metric (or visualization) of the data to be used in the Klipfolio platform for dashboards, reporting, and more.

1. Click "Create metrics"
2. Select a Data source
3. Select a Metric value and default aggregation
4. Select Segmentation(s)
5. Select a Date & time
6. Select a Data shape
7. Configure the Display settings
8. Click Save 👁 Configuring a Metric
   
9. Navigate to your Metric and further configure the visualization 👁 A configured Metric
   

SQL Access to Marketo Data from Cloud Applications

Now you have a Metric built from live Marketo data. You can add it to a new dashboard, share, and more. Easily create more data sources and new visualizations, produce reports, and more — all without replicating Marketo data.

To get SQL data access to hundreds of SaaS, Big Data, and NoSQL sources directly from your cloud applications, try CData Connect AI.