Edit and Search Marketo External Objects in Salesforce Connect (API Server)

The CData API Server enables you to access Marketo data from cloud-based applications like the Salesforce console and mobile applications like the Salesforce1 Mobile App. In this article, you will use the API Server and Salesforce Connect to access Marketo external objects alongside standard Salesforce objects.

Set Up the API Server

If you have not already done so, download the CData API Server. Once you have installed the API Server, follow the steps below to begin producing secure Marketo OData services:

Connect to Marketo

To work with Marketo data from Salesforce Connect, we start by creating and configuring a Marketo connection. Follow the steps below to configure the API Server to connect to Marketo data:

1. First, navigate to the Connections page.
2. Click Add Connection and then search for and select the Marketo connection. 👁 Selecting a data source (SQLite is shown)
   
3. Enter the necessary authentication properties to connect to Marketo.

   Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

   For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

   For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

   See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

   👁 Connecting to a datasource (SQLite is shown)
   
4. After configuring the connection, click Save & Test to confirm a successful connection.

Configure API Server Users

Next, create a user to access your Marketo data through the API Server. You can add and configure users on the Users page. Follow the steps below to configure and create a user:

1. On the Users page, click Add User to open the Add User dialog.
2. Next, set the Role, Username, and Privileges properties and then click Add User. 👁 Configure a new user
   
3. An Authtoken is then generated for the user. You can find the Authtoken and other information for each user on the Users page: 👁 API Server user settings
   

Creating API Endpoints for Marketo

Having created a user, you are ready to create API endpoints for the Marketo tables:

1. First, navigate to the API page and then click Add Table . 👁 Add tables
   
2. Select the connection you wish to access and click Next. 👁 Select the connection (SQLite is shown)
   
3. With the connection selected, create endpoints by selecting each table and then clicking Confirm. 👁 Adding tables from the connection (SQLite is shown)
   

Gather the OData Url

Having configured a connection to Marketo data, created a user, and added resources to the API Server, you now have an easily accessible REST API based on the OData protocol for those resources. From the API page in API Server, you can view and copy the API Endpoints for the API:

👁 API Endpoints

Connect to Marketo Data as an External Data Source

Follow the steps below to connect to the feed produced by the API Server.

1. Log into Salesforce and click Setup -> Develop -> External Data Sources.
2. Click New External Data Source.
3. Enter values for the following properties:
   • External Data Source: Enter a label to be used in list views and reports.
   • Name: Enter a unique identifier.
   • Type: Select the option "Salesforce Connect: OData 4.0".

   • URL: Enter the URL to the OData endpoint of the API Server. The format of the OData URL is https://your-server:your-port/api.rsc.

     Note that plain-text is suitable for only testing; for production, use TLS.

4. Select the Writable External Objects option.

5. Select JSON in the Format menu.

6. In the Authentication section, set the following properties:
   • Identity Type: If all members of your organization will use the same credentials to access the API Server, select "Named Principal". If the members of your organization will connect with their own credentials, select "Per User".
   • Authentication Protocol: Select Password Authentication to use basic authentication.
   • Certificate: Enter or browse to the certificate to be used to encrypt and authenticate communications from Salesforce to your server.
   • Username: Enter the username for a user known to the API Server.
   • Password: Enter the user's authtoken.

👁 Configuration settings for the data source. (NetSuite is shown.)

Synchronize Marketo Objects

After you have created the external data source, follow the steps below to create Marketo external objects that reflect any changes in the data source. You will synchronize the definitions for the Marketo external objects with the definitions for Marketo tables.

1. Click the link for the external data source you created.
2. Click Validate and Sync.
3. Select the Marketo tables you want to work with as external objects.

👁 Image

Access Marketo Data as Salesforce Objects

After adding Marketo data as an external data source and syncing Marketo tables with Marketo external objects, you can use the external objects just as you would standard Salesforce objects.

• Create a new tab with a filter list view:

  👁 A filtered list view shown on a custom tab. (NetSuite Invoices are shown.)
  

• Display related lists of Marketo external objects alongside standard Salesforce objects:

  👁 A related list that shows an indirect lookup relationship, which links a child external object to a parent standard object. (Salesforce accounts and associated NetSuite invoices are shown.)
  
• Create, read, update, and delete Marketo objects from tabs on the Salesforce dashboard: 👁 Editing external objects from the Salesforce dashboard. (NetSuite Employees are shown.)
  

Troubleshooting

You can use the following checklist to avoid typical connection problems:

• Ensure that your server has a publicly accessible IP address. Related to this check, but one layer up, at the operating system layer, you will also need to ensure that your firewall has an opening for the port the API Server is running on. At the application layer, ensure that you have added trusted IP addresses on the Settings -> Security tab of the administration console.
• Ensure that you are using a connection secured by an SSL certificate from a commercial, trusted CA. Salesforce does not currently accept self-signed certificates or internal CAs.

• Ensure that the server you are hosting the API Server on is using TLS 1.1 or above. If you are using the .NET API Server, you can accomplish this by using the .NET API Server's embedded server.

  If you are using IIS, TLS 1.1 and 1.2 are supported but not enabled by default. To enable these protocols, refer to the how-to on MSDN and the Microsoft technical reference.

  If you are using the Java edition, note that TLS 1.2 is enabled by default in Java 8 but not in Java 6 or 7. If you are using these earlier versions, you can refer to this this Oracle how-to.