Build Dashboards with Marketo Data in DBxtra

The CData ODBC driver for Marketo enables access to live data from Marketo under the ODBC standard, allowing you work with Marketo data in a wide variety of BI, reporting, and ETL tools and directly, using familiar SQL queries. This article shows how to connect to Marketo data as a generic ODBC Data Provider and create charts, reports, and dashboards based on Marketo data in DBxtra.

Connect to Marketo Data

1. If you have not already done so, provide values for the required connection properties in the data source name (DSN). You can configure the DSN using the built-in Microsoft ODBC Data Source Administrator. This is also the last step of the driver installation. See the "Getting Started" chapter in the Help documentation for a guide to using the Microsoft ODBC Data Source Administrator to create and configure a DSN.
   
   

   Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

   For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

   For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

   See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

   When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

2. Open the DBxtra application and in the New menu click Project and name the Project. 👁 Creating a New Project.
   
3. Select ODBC Connection as the Data Connection Type. 👁 Creating an ODBC Connection.
   
4. Click the browse option () for the Data Source.
5. In the Data Link Properties window, select Microsoft OLE DB Provider for ODBC Drivers on the Provider tab. 👁 Select the Provider
   
6. On the Connection tab, select the Data Source Name and the initial catalog to use (CData). 👁 Select the Provider
   
7. Name the Connection and select the appropriate User Groups. 👁 Connection name and User Groups
   
8. Double-click the Connection from within the Project to connect to the data. 👁 Connecting to the data.
   

Create a Dashboard with Marketo Data

You are now ready to create a dashboard with Marketo data.

1. Right-click Report Objects under the Project and select New Report Object. 👁 Creating a Report Object for the Project
   
2. In the new Report Object, click the link to create the Query.
3. In the Select Data Connection window, select the newly created data connection. 👁 Select Data Connection
   
4. On the Query tab, expand the connection objects and select the Tables, Views, and specific columns you wish to include in your dashboard. You can specify search requirements and even create complex queries which include JOINs and aggregations. 👁 Selecting the data/building the query.
   
5. On the Dashboard tab, select the visualizations and features for your dashboard. Assign the data values from the query to the appropriate fields for the Dashboards items (Values, Series, etc.) 👁 Building the Dashboard.
   

With a new Dashboard created, you are ready to begin analysis of Marketo data. Thanks to the ODBC Driver for Marketo, you can refresh the Dashboard and immediately see any changes made at the source. In the same way, you can create and view Reports with live, up-to-date Marketo data.