Connect to Marketo Data in Ruby

The CData ODBC Driver for Marketo makes it easy to integrate connectivity to live Marketo data in Ruby. This article shows how to create a simple Ruby app that connects to Marketo data, executes a query, and displays the results.

Create an ODBC Connection to Marketo Data

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

Installing Ruby and Necessary Gems

If you do not have Ruby installed, refer to the Ruby installation page. With Ruby installed, you will need to install the ruby-dbi, dbd-odbc, and ruby-odbc gems:

gem install dbi
gem install dbd-odbc
gem install ruby-odbc

Create a Ruby App with Connectivity to Marketo Data

Create a new Ruby file (for example: MarketoSelect.rb) and open it in a text editor. Copy the following code into your file:

#connect to the DSN
require 'dbi'
cnxn = DBI.connect('DBI:ODBC:CData Marketo Source','','')

#execute a SELECT query and store the result set
resultSet = cnxn.execute("SELECT Email, AnnualRevenue FROM Leads")

#display the names of the columns
resultSet.column_names.each do |name|
 print name, "\t"
end
puts

#display the results
while row = resultSet.fetch do
 (0..resultSet.column_names.size - 1).each do |n|
 print row[n], "\t"
 end
 puts
end
resultSet.finish

#close the connection
cnxn.disconnect if cnxn

With the file completed, you are ready to display your Marketo data with Ruby. To do so, simply run your file from the command line:

ruby MarketoSelect.rb

Writing SQL-92 queries to Marketo allows you to quickly and easily incorporate Marketo data into your own Ruby applications. Download a free trial today!