ETL Salesforce Pardot in Oracle Data Integrator

Leverage existing skills by using the JDBC standard to read and write to Salesforce Pardot: Through drop-in integration into ETL tools like Oracle Data Integrator (ODI), the CData JDBC Driver for Salesforce Pardot connects real-time Salesforce Pardot data to your data warehouse, business intelligence, and Big Data technologies.

JDBC connectivity enables you to work with Salesforce Pardot just as you would any other database in ODI. As with an RDBMS, you can use the driver to connect directly to the Salesforce Pardot APIs in real time instead of working with flat files.

This article covers a JDBC-based ETL -- Salesforce Pardot to Oracle. After reverse engineering a data model of Salesforce Pardot entities, you will create a mapping and select a data loading strategy -- since the driver supports SQL-92, this last step can easily be accomplished by selecting the built-in SQL to SQL Loading Knowledge Module.

Install the Driver

To install the driver, copy the driver JAR (cdata.jdbc.salesforcepardot.jar) and .lic file (cdata.jdbc.salesforcepardot.lic), located in the installation folder, into the ODI appropriate directory:

• UNIX/Linux without Agent: ~/.odi/oracledi/userlib
• UNIX/Linux with Agent: ~/.odi/oracledi/userlib and $ODI_HOME/odi/agent/lib
• Windows without Agent: %APPDATA%\Roaming\odi\oracledi\userlib
• Windows with Agent: %APPDATA%\odi\oracledi\userlib and %APPDATA%\odi\agent\lib

Restart ODI to complete the installation.

Reverse Engineer a Model

Reverse engineering the model retrieves metadata about the driver's relational view of Salesforce Pardot data. After reverse engineering, you can query real-time Salesforce Pardot data and create mappings based on Salesforce Pardot tables.

1. In ODI, connect to your repository and click New -> Model and Topology Objects. 👁 Create a New Model
   
2. On the Model screen of the resulting dialog, enter the following information:
   • Name: Enter SalesforcePardot.
   • Technology: Select Generic SQL (for ODI Version 12.2+, select Microsoft SQL Server).
   • Logical Schema: Enter SalesforcePardot.
   • Context: Select Global.
   👁 Configuring the Model
   
3. On the Data Server screen of the resulting dialog, enter the following information:
   • Name: Enter SalesforcePardot.
   • Driver List: Select Oracle JDBC Driver.
   • Driver: Enter cdata.jdbc.salesforcepardot.SalesforcePardotDriver
   • URL: Enter the JDBC URL containing the connection string.

     Salesforce Pardot supports connecting through API Version, Username, Password and User Key.

     • ApiVersion: The Salesforce Pardot API version which the provided account can access. Defaults to 4.
     • User: The Username of the Salesforce Pardot account.
     • Password: The Password of the Salesforce Pardot account.
     • UserKey: The unique User Key for the Salesforce Pardot account. This key does not expire.
     • IsDemoAccount (optional): Set to TRUE to connect to a demo account.

     Accessing the Pardot User Key

     The User Key of the current account may be accessed by going to Settings -> My Profile, under the API User Key row.

     Built-in Connection String Designer

     For assistance in constructing the JDBC URL, use the connection string designer built into the Salesforce Pardot JDBC Driver. Either double-click the JAR file or execute the jar file from the command-line.

     java -jar cdata.jdbc.salesforcepardot.jar
     

     Fill in the connection properties and copy the connection string to the clipboard.

     👁 Using the built-in connection string designer to generate a JDBC URL (Salesforce is shown.)
     

     Below is a typical connection string:

     jdbc:salesforcepardot:ApiVersion=4;User=YourUsername;Password=YourPassword;UserKey=YourUserKey;
     

   👁 Configuring the Data Server
   
4. On the Physical Schema screen, enter the following information:
   • Name: Select from the Drop Down menu.
   • Database (Catalog): Enter CData.
   • Owner (Schema): If you select a Schema for Salesforce Pardot, enter the Schema selected, otherwise enter SalesforcePardot.
   • Database (Work Catalog): Enter CData.
   • Owner (Work Schema): If you select a Schema for Salesforce Pardot, enter the Schema selected, otherwise enter SalesforcePardot.
   👁 Configuring the Physical Schema
   
5. In the opened model click Reverse Engineer to retrieve the metadata for Salesforce Pardot tables. 👁 Reverse Engineer the Model
   

Edit and Save Salesforce Pardot Data

After reverse engineering you can now work with Salesforce Pardot data in ODI. To edit and save Salesforce Pardot data, expand the Models accordion in the Designer navigator, right-click a table, and click Data. Click Refresh to pick up any changes to the data. Click Save Changes when you are finished making changes. 👁 Viewing the data.

Create an ETL Project

Follow the steps below to create an ETL from Salesforce Pardot. You will load Prospects entities into the sample data warehouse included in the ODI Getting Started VM.

1. Open SQL Developer and connect to your Oracle database. Right-click the node for your database in the Connections pane and click new SQL Worksheet.

   Alternatively you can use SQLPlus. From a command prompt enter the following:

   sqlplus / as sysdba
   

2. Enter the following query to create a new target table in the sample data warehouse, which is in the ODI_DEMO schema. The following query defines a few columns that match the Prospects table in Salesforce Pardot:

   CREATE TABLE ODI_DEMO.TRG_PROSPECTS (EMAIL NUMBER(20,0),Id VARCHAR2(255));
   

3. In ODI expand the Models accordion in the Designer navigator and double-click the Sales Administration node in the ODI_DEMO folder. The model is opened in the Model Editor.
4. Click Reverse Engineer. The TRG_PROSPECTS table is added to the model.
5. Right-click the Mappings node in your project and click New Mapping. Enter a name for the mapping and clear the Create Empty Dataset option. The Mapping Editor is displayed.
6. Drag the TRG_PROSPECTS table from the Sales Administration model onto the mapping.
7. Drag the Prospects table from the Salesforce Pardot model onto the mapping.
8. Click the source connector point and drag to the target connector point. The Attribute Matching dialog is displayed. For this example, use the default options. The target expressions are then displayed in the properties for the target columns.
9. Open the Physical tab of the Mapping Editor and click PROSPECTS_AP in TARGET_GROUP.
10. In the PROSPECTS_AP properties, select LKM SQL to SQL (Built-In) on the Loading Knowledge Module tab. 👁 SQL-based access to Salesforce Pardot enables you to use standard database-to-database knowledge modules.
    

You can then run the mapping to load Salesforce Pardot data into Oracle.