Using the CData ODBC Driver for Salesforce Marketing in PyCharm

The CData ODBC Drivers can be used in any environment that supports loading an ODBC Driver. In this tutorial we will explore using the CData ODBC Driver for Salesforce Marketing from within PyCharm. Included are steps for adding the CData ODBC Driver as a data source, as well as basic PyCharm code to query the data source and display results.

To begin, this tutorial will assume that you have already installed the CData ODBC Driver for Salesforce Marketing as well as PyCharm.

Add Pyodbc to the Project

Follow the steps below to add the pyodbc module to your project.

1. Click File -> Settings to open the project settings window.
2. Click Project Interpreter from the Project: YourProjectName menu.
3. To add pyodbc, click the + button and enter pyodbc.
4. Click Install Package to install pyodbc.

Connect to Salesforce Marketing

You can now connect with an ODBC connection string or a DSN. See the Getting Started section in the CData driver documentation for a guide to creating a DSN on your OS.

Authenticating to the Salesforce Marketing Cloud APIs

Set the and to your login credentials, or to the credentials for a sandbox user if you are connecting to a sandbox account.

Connecting to the Salesforce Marketing Cloud APIs

By default, the data provider connects to production environments. Set to true to use a Salesforce Marketing Cloud sandbox account.

The default Instance is s7 of the Web Services API; however, if you use a different instance, you can set .

Below is the syntax for a DSN:

[CData SFMarketingCloud Source]
Driver = CData ODBC Driver for Salesforce Marketing
Description = My Description
User = myUser
Password = myPassword
InitiateOAuth = GETANDREFRESH

Execute SQL to Salesforce Marketing

Instantiate a Cursor and use the execute method of the Cursor class to execute any SQL statement.

import pyodbc

cnxn = pyodbc.connect('DRIVER={CData ODBC Driver for SFMarketingCloud};User = myUser;Password = myPassword;InitiateOAuth = GETANDREFRESH;')
cursor = cnxn.cursor()
cursor.execute("SELECT Id, Status FROM Subscriber WHERE EmailAddress = '[email protected]'")
rows = cursor.fetchall()
for row in rows:
 print(row.Id, row.Status)

After connecting to Salesforce Marketing in PyCharm using the CData ODBC Driver, you will be able to build Python apps with access to Salesforce Marketing data as if it were a standard database. If you have any questions, comments, or feedback regarding this tutorial, please contact us at [email protected].