Visualize Live Twitter Ads Data in Power BI (via CData Connect AI)

Power BI transforms your company's data into rich visuals for you to collect and organize so you can focus on what matters to you. When paired with CData Connect AI, you get access to Twitter Ads data for visualizations, dashboards, and more. This article shows how to use CData Connect to create a live connection to Twitter Ads, connect to Twitter Ads data from Power BI and then create reports on Twitter Ads data in Power BI.

Configure Twitter Ads Connectivity for Power BI

Connectivity to Twitter Ads from Power BI is made possible through CData Connect AI. To work with Twitter Ads data from Power BI, we start by creating and configuring a Twitter Ads connection.

1. Log into Connect AI, click Sources, and then click Add Connection
👁 Adding a Connection

2. Select "Twitter Ads" from the Add Connection panel
👁 Selecting a data source

3. Enter the necessary authentication properties to connect to Twitter Ads.

   All tables require authentication. You must use OAuth to authenticate with Twitter. OAuth requires the authenticating user to interact with Twitter using the browser. For more information, refer to the OAuth section in the Help documentation.

   👁 Configuring a connection (Salesforce is shown)
   
4. Click Save & Test
5. Navigate to the Permissions tab in the Add Twitter Ads Connection page and update the User-based permissions. 👁 Updating permissions
   

With the connection configured, you are ready to connect to Twitter Ads data from Power BI.

Query Twitter Ads Tables

Follow the steps below to build a query to pull Twitter Ads data into the report:

1. Open Power BI Desktop and click Get Data -> Online Services -> CData Connect AI and click "Connect"
2. Click "Sign in" and authenticate with your CData Connect AI account 👁 Authenticating with Connect AI
   
3. After signing in, click "Connect" 👁 Connecting to Connect AI
   
4. Select tables in the Navigator dialog 👁 The available tables. (Salesforce tables are shown)
   
5. Click Load to establish the connection to your Twitter Ads data from Power BI

Create Twitter Ads Data Visualizations

After connecting to the data into Power BI, you can create data visualizations in the Report view by dragging fields from the Fields pane onto the canvas. Select the dimensions and measures you wish to visualize along with the chart type.

Click Refresh to synchronize your report with any changes to the data.

Live Access to Twitter Ads Data from Data Applications

With CData Connect AI you have a direct connection to Twitter Ads data from Power BI. You can import more data, create new visualizations, build reports, and more — all without replicating Twitter Ads data.

To get SQL data access to hundreds of SaaS, Big Data, and NoSQL sources (including Twitter Ads) directly from your on-premise BI, reporting, ETL and other data applications, visit the CData Connect AI page and start a free trial.