Natively Connect to Twitter Ads Data in PHP

Drop the CData ODBC Driver for Twitter Ads into your LAMP or WAMP stack to build Twitter Ads-connected Web applications. This article shows how to use PHP's ODBC built-in functions to connect to Twitter Ads data, execute queries, and output the results.

Configure a DSN

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

All tables require authentication. You must use OAuth to authenticate with Twitter. OAuth requires the authenticating user to interact with Twitter using the browser. For more information, refer to the OAuth section in the Help documentation.

Establish a Connection

Open the connection to Twitter Ads by calling the or methods. To close connections, use or .

$conn = odbc_connect("CData ODBC TwitterAds Source","user","password");

Connections opened with are closed when the script ends. Connections opened with the method are still open after the script ends. This enables other scripts to share that connection when they connect with the same credentials. By sharing connections among your scripts, you can save system resources, and queries execute faster.

$conn = odbc_pconnect("CData ODBC TwitterAds Source","user","password");
...
odbc_close($conn); //persistent connection must be closed explicitly

Create Prepared Statements

Create prepared statements and parameterized queries with the function.

$query = odbc_prepare($conn, "SELECT * FROM AdStats WHERE Entity = ?");

Execute Queries

Execute prepared statements with .

$conn = odbc_connect("CData ODBC TwitterAds Source","user","password");
$query = odbc_prepare($conn, "SELECT * FROM AdStats WHERE Entity = ?");
$success = odbc_execute($query, array('ORGANIC_TWEET'));
 

Execute nonparameterized queries with .

$conn = odbc_connect("CData ODBC TwitterAds Source","user","password");
$query = odbc_exec($conn, "SELECT EntityId, Entity FROM AdStats WHERE Entity = 'ORGANIC_TWEET'");
 

Process Results

Access a row in the result set as an array with the function.

$conn = odbc_connect("CData ODBC Twitter Ads data Source","user","password");
$query = odbc_exec($conn, "SELECT EntityId, Entity FROM AdStats WHERE Entity = 'ORGANIC_TWEET'");
while($row = odbc_fetch_array($query)){
 echo $row["EntityId"] . "\n";
}

Display the result set in an HTML table with the function.

$conn = odbc_connect("CData ODBC Twitter Ads data Source","user","password");
$query = odbc_prepare($conn, "SELECT * FROM AdStats WHERE Entity = ?");
$success = odbc_execute($query, array('ORGANIC_TWEET'));
if($success)
 odbc_result_all($query);

More Example Queries

You will find complete information on the driver's supported SQL in the help documentation. The code examples above are Twitter Ads-specific adaptations of the PHP community documentation for all ODBC functions.