Answer Engine Optimization (AEO) is the practice of optimizing your website to appear prominently in answer engines like ChatGPT, Perplexity, and Google's AI Overviews.
Each week, hundreds of millions of people ask answer engines about everything imaginable, from creative writing and technical tutorials to personal advice and research - and last but not least, also ask about businesses, products, and service recommendations.
This creates an unprecedented opportunity for businesses. Early movers that establish themselves as authorities now will dominate these platforms as usage explodes over the next few years.
So how do you get your business mentioned? Funnily enough, answer engines rely heavily on Google's authority signals and rankings to determine which businesses to mention in their responses. Perplexity openly admits to using Google's rankings and research shows ChatGPT's brand mentions correlate strongly with Google rankings. Answer engines essentially outsource their credibility assessments to Google.
In other words, AEO isn't really anything new; it's just high-quality traditional SEO. This is why working with seasoned SEO experts like Cogney is crucial. Our traditional SEO expertise directly translates to answer engine visibility.
