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⇱ Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women | Coursera

Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

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Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

21,312 already enrolled

Gain insight into a topic and learn the fundamentals.
4.8

354 reviews

5 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.8

354 reviews

5 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Define and categorize your customers and their needs.

  • Compare your business to competitors to define your competitive advantage.

  • Express your Customer Value Proposition (CVP).

  • Develop a pricing strategy for your business.

Details to know

Assessments

1 assignment

Taught in English
100%
Most learners liked this course

There is 1 module in this course

This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level.

In this course, you will examine your customers’ buying process and explore the benefits of market segmentation. Through competitive analysis and identifying your competitive advantage, you will consider how an understanding of your customers and competitors can help you maximize the value of your offer, enabling you to achieve business growth. By the end of this course, you will have developed a clear Customer Value Proposition (CVP). This will enable you to communicate your business offering to your target audience in a compelling way. You will also have the opportunity to examine how the development of a pricing strategy can best support business growth. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth. You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

In this course, you will explore the importance of understanding your business’s customers and competition, and consider how this understanding can be used to maximize value for your target customers and your business. By the end of this course, you will have developed a clear Customer Value Proposition (CVP), which communicates your business offering to your target customers in a compelling way, and considered how your CVP influences and helps you to develop your pricing strategy to support business growth.

What's included

6 videos19 readings1 assignment2 discussion prompts4 plugins

6 videos•Total 18 minutes
  • Welcome•2 minutes
  • Customer segmentation•3 minutes
  • Maximizing value in the Customer Buying Process•3 minutes
  • Exploring competitive differentiation•3 minutes
  • Introducing the Customer Value Proposition•2 minutes
  • Selecting a pricing model•5 minutes
19 readings•Total 150 minutes
  • Getting started•10 minutes
  • Your future customers and markets•10 minutes
  • The benefits of segmenting your customers•5 minutes
  • Segmenting your target customers (Exercise 1)•10 minutes
  • The Customer Buying Process•10 minutes
  • Review your Customer Buying Process with your team (Exercise 3)•10 minutes
  • Considering your competition•2 minutes
  • Identifying your competitors (Exercise 4)•20 minutes
  • Finding more information on your competitors•10 minutes
  • Differentiating yourself from your competitors•5 minutes
  • The Customer Value Proposition•2 minutes
  • Understanding the difference between B2B and B2C CVPs•5 minutes
  • Using your CVP to support your business •2 minutes
  • Your CVP and pricing strategy•2 minutes
  • Exploring innovative pricing approaches•5 minutes
  • Developing your pricing strategy•20 minutes
  • Recording your progress•10 minutes
  • Congratulations•10 minutes
  • Progressing to the next course in 10,000 Women•2 minutes
1 assignment•Total 30 minutes
  • End of course assessment•30 minutes
2 discussion prompts•Total 20 minutes
  • Discussing your competitive edge•10 minutes
  • Reflecting on your pricing strategy•10 minutes
4 plugins•Total 55 minutes
  • Join the 10,000 Women Mailing List•15 minutes
  • Map your Customer Buying Process (Exercise 2)•15 minutes
  • Analyzing your competitive edge (Exercise 5)•15 minutes
  • Writing your Customer Value Proposition (Exercise 6)•10 minutes

Instructors

Instructor ratings
4.6 (93 ratings)
Goldman Sachs
58 Courses•484,977 learners

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Learner reviews

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Showing 3 of 354

CH
·

Reviewed on Nov 1, 2020

This is a very good course. Researching the competition took the longest to complete.

BA
·

Reviewed on Jul 13, 2022

A summary well explaines of the importance of listening your customers needs and what the market is offering

SM
·

Reviewed on Jun 16, 2020

I give the course 5 stars. It has helped me to reflect on how I view my customers and assisted me to develop a value proposition for my business.

Frequently asked questions

Goldman Sachs 10,000 Women is a collection of 10 core courses which provide a practical business education – strengthening your business knowledge, skills and plans for growth. This core collection is supplemented by a range of shorter elective courses. The courses are suitable for any entrepreneur looking to take their business to the next level.

There is not a certificate offered for completion of individual courses in the 10,000 Women collection. (The FAQ above is a standard Coursera message and does not apply to this course.)

No. Goldman Sachs 10,000 Womenoffers a flexible online learning experience. You can take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Participants find that completing all 10 core courses enables them to explore all the key elements of their business and develop a thorough plan for their business’s growth.

The course is entirely free for all participants.

The course has been designed with approximately five hours of engagement. You can take as long as you need to complete the course without losing access.

If you want more time to complete the course, or wish to return to it later, Coursera may prompt you to reset your deadlines. This doesn’t affect your progress, but you will need to reset so you see can the most up-to-date course content and take the quizzes. It takes seconds and is very easy.

By completing the course, you will gain skills and strategies for developing your business growth, focussed on refining your key business growth opportunity, essential for successful business growth. Once you complete the course, you will also receive additional learning materials to further support your business, including video, exercises and detailed guidance on related topics to further expand your skills and knowledge.

If you choose to complete all 10 courses, you will explore and develop all the key areas to promote and plan your business’s growth. You will also be able to fully develop your Business Growth Plan (BGP). Your BGP is a valuable output and provides a framework for your business opportunity. It encourages you to analyze yourself, your business and environment, and guides your business growth. You can develop your BGP by completing a series of exercises in the 10 courses of Goldman Sachs 10,000 Women.

Eligible participants who complete all 10 courses will also be invited to join the Goldman Sachs 10,000 Women Alumni Community, offering a range of benefits to further your business growth including events, further training and fellowship opportunities. Visit the to find out more.

You can take the courses in 10,000 Women in any order. The elective courses are designed to complement the core collection of 10 courses and can be completed before, after or between core courses, depending on you and your business's

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

Financial aid available,