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⇱ Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women | Coursera

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

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Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

103,111 already enrolled

Gain insight into a topic and learn the fundamentals.
4.6

1,379 reviews

4 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.6

1,379 reviews

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Strengthen your business's brand, and set clear marketing goals and strategies.

  • Explore various digital marketing tools that you can use to reach your customer segments.

  • Refine your sales process, and measure sales success.

  • Identify appropriate metrics to measure brand, marketing and sales effectiveness.

Details to know

Assessments

1 assignment

Taught in English
99%
Most learners liked this course

There is 1 module in this course

This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level.

This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. You will gain a clear and comprehensive understanding of the marketing and sales cycle. You will use this cycle as a foundation to develop your marketing plans and sales process. By the end of this course, you will understand how to identify the right marketing tools to reach your target market, and how an effective marketing plan can convert into sales and revenue for your business. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth. You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

In this course, you will develop a clear and comprehensive understanding of the marketing and sales cycle. You will also explore a range of useful tools and metrics in the context of your own business. By the end of this course, you will understand how to communicate value to your target customers, and convert this into sales and revenue for your business.

What's included

4 videos23 readings1 assignment3 discussion prompts5 plugins

4 videos•Total 13 minutes
  • Welcome•2 minutes
  • Identifying the right marketing tools for your business•3 minutes
  • Introduction to the sales process•4 minutes
  • Understanding the role of analytics packages•4 minutes
23 readings•Total 154 minutes
  • Getting started•10 minutes
  • Developing your marketing and sales for growth•2 minutes
  • Marketing goals and objectives•15 minutes
  • Identifying goals and strategic objectives for your business (Exercise 1)•10 minutes
  • Branding•10 minutes
  • Identifying a strong brand•5 minutes
  • Reviewing your brand•10 minutes
  • Product/service development•5 minutes
  • Reach•2 minutes
  • Planning effective marketing•5 minutes
  • Reviewing digital marketing tools and best practice•10 minutes
  • Selecting tools to help you achieve your objectives•2 minutes
  • Sales•2 minutes
  • Planning and analyzing sales using the Sales Funnel (Exercise 5)•10 minutes
  • Strategic planning for your sales activities•10 minutes
  • Using analytics in your marketing and sales•2 minutes
  • Typical features of an analytics platform•5 minutes
  • Evaluating your marketing and sales activities•10 minutes
  • Selecting the right metrics for your growth opportunity•5 minutes
  • Reviewing your Strategic Marketing and Sales Chart (Exercise 7)•2 minutes
  • Recording your progress•10 minutes
  • Congratulations•10 minutes
  • Progressing to the next course in 10,000 Women•2 minutes
1 assignment
  • End of course assessment•0 minutes
3 discussion prompts•Total 30 minutes
  • Reflect on your chosen goals and objectives•10 minutes
  • Reflect on your use of digital marketing tools•10 minutes
  • Reflecting on the feedback from your team•10 minutes
5 plugins•Total 60 minutes
  • Join the 10,000 Women Mailing List•15 minutes
  • Evaluating your brand (Exercise 2)•10 minutes
  • Reviewing digital marketing tools and best practice (Exercise 3)•10 minutes
  • Selecting tools to help you achieve your objectives (Exercise 4)•15 minutes
  • Evaluating your marketing and sales activities (Exercise 6)•10 minutes

Instructors

Instructor ratings
4.6 (456 ratings)
Goldman Sachs
58 Courses•484,357 learners

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Showing 3 of 1379

AM
·

Reviewed on Aug 26, 2025

As a female student wanting to learn more about Sales and Marketing, I learned a lot about the process, the way of thinking and vocabulary.

NG
·

Reviewed on Apr 15, 2025

I got to learn how to plan, strategize and manage my company in terms of marketing it to target customers who will finally purchase my product.

SG
·

Reviewed on Oct 20, 2022

Good creation 👍 ​it covers the fundamentals of sales and marketing with tools, steps and models for successful implementation of sales and marketing strategy.

Frequently asked questions

Goldman Sachs 10,000 Women is a collection of 10 core courses which provide a practical business education – strengthening your business knowledge, skills and plans for growth. This core collection is supplemented by a range of shorter elective courses. The courses are suitable for any entrepreneur looking to take their business to the next level.

No. Goldman Sachs 10,000 Womenoffers a flexible online learning experience. You can take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Participants find that completing all 10 core courses enables them to explore all the key elements of their business and develop a thorough plan for their business’s growth.

There is not a certificate offered for completion of individual courses in the 10,000 Women collection. (The FAQ above is a standard Coursera message and does not apply to this course.)

The course is entirely free for all participants.

The course has been designed with approximately five hours of engagement. You can take as long as you need to complete the course without losing access.

If you want more time to complete the course, or wish to return to it later, Coursera may prompt you to reset your deadlines. This doesn’t affect your progress, but you will need to reset so you see can the most up-to-date course content and take the quizzes. It takes seconds and is very easy.

By completing the course, you will gain skills and strategies for developing your business growth, focussed on refining your key business growth opportunity, essential for successful business growth. Once you complete the course, you will also receive additional learning materials to further support your business, including video, exercises and detailed guidance on related topics to further expand your skills and knowledge.

If you choose to complete all 10 courses, you will explore and develop all the key areas to promote and plan your business’s growth. You will also be able to fully develop your Business Growth Plan (BGP). Your BGP is a valuable output and provides a framework for your business opportunity. It encourages you to analyze yourself, your business and environment, and guides your business growth. You can develop your BGP by completing a series of exercises in the 10 courses of Goldman Sachs 10,000 Women.

Eligible participants who complete all 10 courses will also be invited to join the Goldman Sachs 10,000 Women Alumni Community, offering a range of benefits to further your business growth including events, further training and fellowship opportunities. Visit the to find out more.

You can take the courses in 10,000 Women in any order. The elective courses are designed to complement the core collection of 10 courses and can be completed before, after or between core courses, depending on you and your business's

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

Financial aid available,