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URL: https://www.coursera.org/learn/ai-powered-content-creation-for-social-media-success

⇱ AI-Powered Content Creation for Social Media Success | Coursera

AI-Powered Content Creation for Social Media Success

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AI-Powered Content Creation for Social Media Success

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

There are 5 modules in this course

This course, 'AI-Powered Content Creation for Social Media Success', is designed for marketers, entrepreneurs, and content creators at an intermediate level. Participants will explore how AI can enhance social media content creation while recognizing its limitations. The course covers the key benefits of using AI, including efficiency, personalization, idea generation, and automation, as well as the challenges and ethical considerations such as data privacy and bias mitigation. Students will identify various AI tools for content creation and data analysis, develop customer personas, and establish a consistent company persona. Additionally, the course will guide participants in planning campaign logistics, creating initial text posts, and optimizing content using AI tools for photos and videos. By the end of the course, learners will be equipped to leverage AI for continuous improvement in their social media strategies and apply data-driven insights to optimize their campaigns.

This module introduces the foundational concepts of using AI in social media content creation. Learners will explore the benefits and limitations of AI, recognize key challenges and ethical considerations, and identify various AI tools available for content creation and data analysis.

What's included

7 videos2 readings2 assignments

7 videos•Total 24 minutes
  • Course Welcome and Introduction•1 minute
  • Module 1 Introduction•1 minute
  • AI Do's and Don'ts•3 minutes
  • AI Ethics and Acceptable Use•3 minutes
  • Traditional vs. AI-Assisted Workflows•5 minutes
  • Overview of Popular GenAI Platforms•6 minutes
  • Creating a Micro-Influencer From Scratch•5 minutes
2 readings•Total 6 minutes
  • Course Navigation and Safety Statement•1 minute
  • Let's Practice!•5 minutes
2 assignments•Total 60 minutes
  • Applying AI in a Real-World Social Media Campaign•30 minutes
  • Module 1 Knowledge Check•30 minutes

This module focuses on the planning and organization of marketing assets using AI. Learners will define campaign goals, develop customer personas, and articulate the importance of AI in campaign logistics and future prompting.

What's included

5 videos3 readings2 assignments

5 videos•Total 15 minutes
  • Module 2 Introduction•1 minute
  • AI-Powered Campaign Goals and Desired Outcomes•4 minutes
  • AI-Powered Customer Personas•3 minutes
  • Company Persona Creation•3 minutes
  • AI-Powered Brief & Quality Check•4 minutes
3 readings•Total 25 minutes
  • Beginner Checklist of Core Items•10 minutes
  • Prompt Starters•10 minutes
  • Let's Practice!•5 minutes
2 assignments•Total 90 minutes
  • Campaign Planning With AI•60 minutes
  • Module 2 Knowledge Check•30 minutes

In this module, learners will delve into AI-assisted content creation, including text, photos, and videos. They will apply best practices for accessibility, evaluate AI-generated content, and explore ethical considerations in AI-assisted content creation.

What's included

5 videos5 assignments

5 videos•Total 27 minutes
  • Module 3 Introduction•1 minute
  • Text Lab Drafting & Expanding Social Media Captions•4 minutes
  • Visual Lab AI-Powered Images & Video Editing•13 minutes
  • Refinement & Ethics Lab Accessibility, AI Detection & Disclosure•6 minutes
  • Localization Refining AI Outputs for Your Brand•3 minutes
5 assignments•Total 180 minutes
  • AI-Generated Content Campaign Package•60 minutes
  • Text Lab•30 minutes
  • Visual Lab•30 minutes
  • Refinement & Ethics Lab•30 minutes
  • Module 3 Knowledge Check•30 minutes

This module explores strategies for micro-influencer marketing using AI. Learners will construct strategic plans, automate outputs, and refine their posts and anticipated outcomes using AI tools.

What's included

5 videos5 assignments

5 videos•Total 18 minutes
  • Module 4 Introduction•1 minute
  • Persona and Outreach Lab: Building Your Micro-Influencer Persona•5 minutes
  • Cross-Platform Content Automation•4 minutes
  • Forecasting Lab Predicting Campaign Outcomes•3 minutes
  • Strategy Variation Lab Generating and Comparing Campaign Options•5 minutes
5 assignments•Total 150 minutes
  • Designing a Micro-Influencer Campaign with AI•30 minutes
  • Persona and Outreach Lab•30 minutes
  • Cross-Platform Automation Lab•30 minutes
  • Strategy Variation Lab•30 minutes
  • Module 4 Knowledge Checks•30 minutes

This module covers the use of AI tools for data analysis and performance measurement in social media campaigns. Learners will perform sentiment analysis, predict engagement rates, and conduct influencer and audience network analysis.

What's included

6 videos6 assignments

6 videos•Total 11 minutes
  • Module 5 Introduction•1 minute
  • Resources and Data Setup and Sentiment Analysis•3 minutes
  • Performance Forecasting•2 minutes
  • Cross-Platform Reporting Overview•1 minute
  • Data-Driven Optimization•3 minutes
  • Course Wrap-Up•1 minute
6 assignments•Total 180 minutes
  • Data-Driven Campaign Optimization•30 minutes
  • Sentiment Analysis Reflection•30 minutes
  • Performance Forecasting Reflection•30 minutes
  • Cross-Platform Reporting Reflection•30 minutes
  • Data-Driven Optimization Reflection•30 minutes
  • Module 5 Knowledge Check•30 minutes

Instructor

University of California, Davis
6 Courses•1,787 learners

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