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⇱ Audit SEO Gaps with SEMrush Reports | Coursera

Audit SEO Gaps with SEMrush Reports

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Audit SEO Gaps with SEMrush Reports

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

December 2025

Assessments

3 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Search Engine Optimization and Content Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

Search visibility grows when you can spot what competitors are doing right and fix what holds your own site back. In this course, you’ll learn how to use SEMrush to uncover keyword and backlink opportunities, diagnose technical issues, and translate insights into action. Through real-world cases, guided reflections, and hands-on labs, you’ll build the practical skills SEO teams use every day—from analyzing competitor data to running audits that improve performance and collaboration.

Search visibility grows when you can spot what competitors are doing right and fix what holds your own site back. In this course, you’ll learn how to use SEMrush to uncover keyword and backlink opportunities, diagnose technical issues, and translate insights into action. Through real-world cases, guided reflections, and hands-on labs, you’ll build the practical skills SEO teams use every day—from analyzing competitor data to running audits that improve performance and collaboration.

What's included

7 videos2 readings3 assignments

7 videos•Total 15 minutes
  • Meet Your Course Guide•2 minutes
  • Walkthrough of SEMrush Keyword Gap & Backlink Gap tools•3 minutes
  • Case Example — Choosing the Right Report for a Scenario•1 minute
  • Running and Interpreting a Site Audit•2 minutes
  • How a Site Audit Works — Crawl, Errors, and Warnings•2 minutes
  • Case Example - Logging Audit Issues for Developer Follow-Up •3 minutes
  • Congratulations and Continuous Learning Journey•1 minute
2 readings•Total 18 minutes
  • Keyword Gaps vs. Backlink Gaps — Definitions and Use Cases•8 minutes
  • Common SEO Technical Issues Explained•10 minutes
3 assignments•Total 75 minutes
  • Audit SEO Gaps with SEMrush Reports•20 minutes
  • HOL: Run and Interpret Keyword vs. Backlink Gap Reports•25 minutes
  • HOL: Run a Site Audit and Log Critical Issues•30 minutes

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.