You will explore the core SEO metrics that determine how visibility is measured across search engines. You’ll examine impressions, clicks, CTR, and bounce rate to understand how each metric reflects performance and audience engagement.

You will apply keyword research tools to identify high-value keywords based on search volume and competition. You’ll organize findings into structured formats to support product page and campaign planning decisions.

You will analyze competitor keyword data to uncover content gaps and opportunity areas. You’ll interpret Keyword Gap results to identify keywords your competitors rank for that your brand does not.

You will explore the process of discovering relevant keywords using filters such as location and language. You’ll examine how search intent types—informational, navigational, and transactional—connect to campaign objectives.

You will apply keyword planning tools to forecast impressions, CTR, CPC, and cost estimates. You’ll compare forecasting outputs to evaluate potential return on investment and campaign feasibility.

You will explore how SEMrush’s Keyword Gap and Backlink Gap reports provide different competitive insights. You’ll interpret the data from each report to determine when and how they should be used.

You will use a site audit tool to detect technical SEO issues that impact crawlability, visibility, and user experience. You’ll document findings and connect technical fixes to performance improvement.

You will examine key metrics such as impressions, mentions, and share of voice to understand how brand awareness grows over time. You’ll interpret how these metrics connect to marketing performance.

You will apply web monitoring tools to track brand mentions and organize insights into clear reports. You’ll set up alerts and evaluate monitoring data to support awareness and campaign decisions.